Ferrari’s first EV will have an interior designed by Jony Ive

Ferrari released the first interior images of the company’s first all-electric supercar, called the Ferrari Luce (“light” successful Italian). This is the 2nd clip the Italian automaker has teased the Luce (formerly Elettrica) without showing america the existent car, aliases moreover a silhouette. But the interior images should suffice fixed the bold-faced sanction of the designer: Jony Ive.

Ferrari decided to outsource the activity of designing the Luce’s interior to Ive and his partner Marc Newson, who together tally the creation shop LoveFrom. Ive, obviously, is good known for his activity arsenic Apple’s erstwhile main designer, overseeing specified iconic products arsenic the iMac, iPhone, iPad, and Apple Watch. Now he’s turning his attraction to a conveyance from Ferrari — and perhaps, successful the process, giving america an thought of what an Apple car could person looked like, had the tech elephantine decided to prosecute its secretive Project Titan alternatively of spiking it.

Ferrari and LoveFrom person been softly collaborating for 5 years, and the Luce is the first clip we’re seeing the results. The tech underpinnings were revealed past twelvemonth successful Italy; the exterior will debut successful May 2026.

Ive’s activity astatine Apple focused connected sleek minimalism, truthful it is somewhat astonishing to spot a bunch of buttons successful the Luce’s interior. When I first heard that Ive was handling the design, I expected Ferrari to move complete each of its controls to a touchscreen. So it was encouraging to spot a adjacent magnitude of beingness controls. Of course, the screens each person rounded corners reminiscent of the iPhone aliases iPad, truthful Ive’s power is still beforehand and center.

Ive’s power is besides felt successful the materials utilized successful the Luce’s interior, specified arsenic anodized aluminum and strengthened solid from master patient Corning — 2 cardinal components of Apple’s products.

The steering features a simplified three-spoke creation inspired by classical Ferrari wheels from the 1950s and ’60s. The spokes are made from 100 percent recycled aluminum, CNC-machined from 19 individual parts, and weighs 400 grams little than a modular Ferrari wheel.

The Luce has 3 main displays: an instrumentality cluster, a cardinal display, and rear power panel. The gauge cluster really moves pinch the steering instrumentality (a Ferrari first), utilizing overlapping OLED displays that blend integer and analog cues. The ultra-thin OLED displays are made by Samsung pinch cutouts that uncover a 2nd show underneath, adding literal ocular depth.

The cardinal show sits connected a ball-and-socket joint, allowing it to rotate toward either the driver aliases passenger. It besides includes a thenar remainder truthful you tin interact pinch controls without looking. And the mechanical multigraph show pinch 3 independent motors functions arsenic a clock, chronograph, compass, aliases motorboat power indicator.

The cardinal fob features its ain E Ink display, which Ferrari claims is an automotive first, that only uses powerfulness erstwhile it changes color. Insert the cardinal into the cardinal console, and the E Ink surface shifts from yellowish to achromatic arsenic the compartment wakes up.

The cogwheel shifter features Gorilla glass; successful fact, immoderate 40-odd pieces featuring the durable, scratch-resistant solid are scattered passim the cabin, immoderate of which characteristic laser-drilled micro-holes to deposit ink for the graphics.

It makes consciousness that Ferrari would outsource the activity to Ive and his firm. After all, it was the Ferrari FF that was the first accumulation car to characteristic Apple CarPlay successful 2014. Even so, the automaker has yet to opportunity whether it will adopt the much profoundly integrated CarPlay Ultra successful the future.

Ive was connected manus successful San Francisco to uncover the caller interior, wherever he told reporters that his patient had been moving successful concealed for 5 years. The renowned designer said he was unfamiliar pinch the information and regulatory requirements of car creation earlier embarking connected this peculiar project.

“It’s very hard,” Ive told Tim Stevens of Engadget. “I’ve ne'er worked successful an area that’s truthful regulated. Some of it’s great, because you understand why, and people’s information is surely important, but immoderate of it drives you nuts.”

Images by Ferrari