Fabletics Takes Retail Formula Global With 20 Store International Push

Fabletics is taking its U.S. look world pinch a slate of caller stores planned. Photographer: Eva Marie Uzcategui/Bloomberg

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Fabletics is stepping up its world description , readying to unfastened astir 20 stores extracurricular the U.S. complete the adjacent 12 months arsenic the digitally autochthonal activewear marque seeks to return accelerated home maturation global.

The description will triple Fabletics’ world unit footprint and return the institution into caller markets including India, the U.A.E., Colombia, Peru and Central America. It comes alongside plans for different 25 U.S. stores, putting the marque connected people to adhd astir 45 locations worldwide complete the adjacent year.

The strategy marks a important acceleration from the position Fabletics occupied astatine the opening of 2026. In January, the institution had 120 stores globally, including 114 successful the U.S., pinch plans for 40 caller locations divided broadly betwixt home and world markets. It had opened 20 stores during 2025, while gross roseate astir 20% and crossed the $1 cardinal period for the first time.

That capacity has fixed Fabletics the assurance to grow astatine a clip erstwhile galore retailers stay cautious astir committing superior to beingness stores.

“Retail has go an progressively important maturation driver for our business,” Fabletics co-founder and CEO Adam Goldenberg said successful announcing the latest description . “As our unit exemplary continues to present beardown results successful the U.S., we're assured it tin standard globally.”

Fabletics is besides targeting $2 cardinal successful yearly gross wrong 5 years and quadrupling EBITDA, aft reaching much than $1 cardinal successful nett gross successful 2025.

From Digital Native To Global Retailer

Fabletics was founded successful 2013 astir a digitally driven rank model, utilizing customer data, personalized offers and accessible pricing to situation the premium positioning of established activewear brands. But its improvement progressively has been astir beingness retail.

In January, Meera Bhatia, Fabletics’ President said that the institution had reached a constituent wherever stores were becoming a strategical complement to its integer origins alternatively than simply different income channel.

The institution says its U.S. stores person generated 3 consecutive years of double-digit same-store income growth, giving guidance what it describes arsenic a “proven U.S. unit model.”

Its stores are besides progressively designed arsenic marque and organization destinations. The Century City flagship successful Los Angeles, for example, carries the afloat women's and men's ranges alongside its much caller scrubs business, while incorporating smart fitting rooms connected to customers' rank profiles and acquisition histories.

India Becomes A Key Test

Among the caller markets, India could beryllium peculiarly important. Fabletics has entered the state done a business pinch home elephantine Reliance Brands, giving it entree to a section usability pinch acquisition building world manner and manner brands. Its first Indian shop is astatine DLF Promenade successful New Delhi, pinch a 2nd location planned successful Mumbai. The business is launching pinch some beingness stores and a dedicated website.

Bhatia said antecedently that the institution expected to trust progressively connected partners and franchising arsenic world description accelerated. At that point, its overseas cognition consisted of 2 stores successful Mexico, 1 successful Guatemala, 1 successful Dubai and a shop-in-shop astatine Peek & Cloppenburg successful Berlin. Berlin besides served arsenic the company's European headquarters, overseeing its U.K., German, Dutch and French markets.

"Our world maturation is driven by a disciplined attack to marketplace description and a committedness to delivering a accordant marque acquisition for customers astir the world," said Meera Bhatia, President, Fabletics.

"As we participate caller countries and standard our business globally, we're focused connected entering the correct markets, leveraging section expertise and tailoring our attack to meet the unsocial needs of each region, while staying existent to the Fabletics brand."

A Bigger Challenge Than Opening Stores

The world opportunity besides comes pinch a bigger operational challenge. Fabletics now has much than 3 cardinal progressive customers, pinch its collections already sold online successful the U.S., Canada and Europe, while wholesale provides an additional, albeit comparatively small, way to market.

The institution has deliberately kept wholesale constricted because it prefers to power the customer relationship. Its rank proposition is cardinal to that strategy, pinch members accounting for much than 90% of sales, according to the company.

Fabletics’ consequence has been to broaden the meaning of the marque itself. Its proposition now extends beyond leggings and workout apparel into men’s apparel, fashion, wellness deterioration and scrubs. It has besides leaned heavy into personage and taste partnerships to grow Fabletics into an progressive manner marque alternatively than simply an activewear retailer.