F*** Traffic: How To Prioritize Conversion Over Vanity Metrics

Clicks are down, and if you’re moving successful SEO correct now, you’re astir apt stuck trying to explicate to your stakeholders why the graphs support falling.

Traffic was the go-to occurrence metric for years, but the scenery has changed. AI hunt features are eating clicks, informational contented is driving little value, and yet we’re still reporting pageviews for illustration it’s 2015.

At MozCon, I’m going to situation that. I’ll show you really to move beyond vanity metrics and attraction connected strategies that thrust conversions. You’ll besides study really to reframe expectations pinch your stakeholders and study connected the SEO metrics that beryllium success.

We’re successful a different hunt era wherever integrated postulation isn’t guaranteed, and you’re competing pinch AI features for clicks.

The problem is that stakeholders don’t spot it that way. They’re still expecting maturation charts that inclination upward, truthful erstwhile postulation declines, assurance successful SEO drops sloppy of business outcomes.

If you don’t reeducate stakeholders, you consequence losing buy-in. It’s clip to extremity reporting connected postulation for the liking of it and commencement showing really SEO contributes to the bottommost line.

• How to usage the Heavy Hitter Framework to benchmark performance

I'll locomotion you done a elemental 80/20 exemplary to place the apical 20% of URLs driving the astir conversions and business outcomes. You’ll study really to usage them to benchmark capacity and optimize your SEO strategy for conversion.

• Turning your hidden stars into apical performers

Some pages aren’t your apical performers yet but person superior potential. I’ll show you really to find these pages and move them into dense hitters.

• How to create a revenue-led auditing framework

Not each postulation is bully traffic. I’ll show you really to audit your contented based connected gross and ROI, not conscionable clicks aliases rankings. You’ll get a model that helps you quickly place pages to prune, refresh, aliases scale, and support your contented room thin and revenue-focused.

This convention is cleanable for SEOs nether unit to beryllium worth successful a post-AI world. Whether you're agency-side managing worried clients aliases in-house struggling to displacement leadership’s mindset, this talk gives you the frameworks and skills to beryllium SEO value.

🎟 Don’t miss it

Join maine astatine MozCon New York to study really to study connected SEO efforts and beryllium occurrence moreover erstwhile clicks are down.