'Dune: Part Three' ticket demand overwhelmed AMC's website. Its CEO called the glitches 'intolerable and inexcusable.’

Some fans of the "Dune" franchise had to duke it retired for illustration Paul Atreides to snag tickets during AMC's latest summons launch.

In an X post, AMC CEO Adam Aron said precocious request for "Dune: Part Three" temporarily slowed aliases "glitched" its online ticketing strategy connected Tuesday.

"Ticketing postulation crossed AMC's website and mobile app reached levels astir 3 times higher than what we knowledgeable during the Spider-Man: Brand New Day summons launch, which itself followed beardown beforehand income for The Odyssey summons motorboat earlier that," Aron said.

Aron said the summons issues plaguing customers were "intolerable and inexcusable."

"There was overmuch chat internally up of and preparing for the Dune 3 launch. We thought we were ready, but we weren't," he said.

In response, Aron said AMC has instructed its IT squad to "move astatine a whirlwind velocity to return immoderate steps are needed truthful that our ticketing systems are — successful each situations and successful each quantities —again apical shelf."

AMC initially released a mini batch of tickets for "Dune: Part Three" successful April, which quickly sold out, disappointing galore fans. Tuesday marked AMC's 2nd summons driblet for coveted IMAX 70mm screenings and different premium ample formats.

AMC knowledgeable akin instrumentality hysteria earlier this twelvemonth for "The Odyssey," which debuted successful theaters this July and besides had a staggered summons release. Fans of the Greek epic rushed online summons drops, causing level crashes, while resellers hawked tickets for arsenic overmuch arsenic $600.

Now "Dune: Part Three" is whipping up akin hype among fans, immoderate of whom camped extracurricular theaters connected Tuesday. Business Insider's Juliana Kaplan reported that fans began forming a statement astatine New York City's AMC Lincoln Square 13 astir midnight, and the queue stretched astir the block. The Lincoln Square theatre is location to the largest IMAX successful the state and shows films successful 70mm, making it 1 of the astir in-demand theatre experiences of the summer.

Some of those waiting successful statement for "Dune: Part Three" were apt resellers. Tickets almost instantly landed connected eBay, wherever they were going for outrageous prices. One listing connected Wednesday greeting was trading IMAX 70MM tickets for $600.

Ticket resellers are awesome players successful the intermezo and events industries, contempt pushback from artists, studios, and the US government. They've caused ticketing play for high-profile events for illustration the 2026 World Cup and concerts for Taylor Swift's "The Eras Tour."

Timothée Chalamet is reprising his domiciled arsenic Atreides successful "Dune: Part Three," which explores the consequences of his reign aft he took powerfulness of the empire. Zendaya, Florence Pugh, Robert Pattinson, Jason Momoa, Javier Bardem, and Anya Taylor-Joy are among its star-studded cast.