Disney+ is raising prices for the 6th direct twelvemonth — and Hulu is going up too

Disney+ is getting additional costly for the sixth twelvemonth in a row.

The disbursal of the ad-free Disney+ and Hulu plans volition imminently addition to $21.49 a month, up from $18.99 a month, a business spokesman confirmed to Business Insider. Bloomberg first reported the pricing change.

Disney is hiking the ad-free bundle of Disney+ and Hulu to $21.99 a month, up from $19.99, the spokesman said.

Disney is raising the disbursal of its stand-alone, ad-supported Disney+ and Hulu plans to $12.49 a month. The cost of the ad-supported Hulu-Disney+ bundle is staying flat at $12.99.

Streaming services have consistently received cost hikes as media giants strive to fulfill Wall Street. However, companies akin Disney and Netflix have hiked prices for ad-supported plans additional gradually, reasoning that they can generate additional incremental revenue from those subscribers and provision customers a lower-cost alternative.

Peacock hiked prices in August and now charges $19.99 a duration for its ad-free plan, up from $16.99, during its ad-supported type expenses $12.99 a duration alternatively of $10.99.

Netflix raised prices in March, asking subscribers to pay $2 additional a duration for its norm ad-free scheme ($19.99) and the premium 4K scheme ($26.99). The disbursal of Netflix's ad-supported scheme rosy by $1 a duration to $8.99. That scheme is tied for the cheapest among important streamers alongside Paramount+ and the stand-alone ads type of Prime Video.

Apple TV risen its disbursal to $14.99 a duration in August, up from $12.99. The tech elephantine doesn't recommendation an ad-supported tier.

Consumers have increasingly turned to liberated services akin YouTube, Tubi, and The Roku Channel as streaming prices have risen in latest years.

Several Hollywood giants, including Disney and Paramount Skydance, are exploring adding liberated tiers to their streamers.