is a news author focused on imaginative industries, computing, and net culture. Jess started her occupation at TechRadar, covering news and hardware reviews.
The Walt Disney Company has teamed up alongside Adobe to create proprietary “artist-led” generative AI models to assistance Disney’s manufacturing pipeline. The multiyear alliance was announced today at Adobe’s MAX conference, and it volition see Adobe providing Disney alongside first admission to its latest technologies for everything from Disney’s theme parks and cruise row to ESPN content. Disney and Adobe volition additionally collaborate “to examine emerging technologies, including responsibly developed AI,” according to Adobe’s media release:
With Adobe Firefly Foundry, Disney volition activity immediately alongside Adobe on generative AI models tailored to Disney’s properties that are human-centered and artist-led. Customized on Disney properties, these proprietary models are trained on distinctive earth cognition (character attributes, environments, ocular styles) to create commercially harmless and production-ready outputs, during accelerating activity and enabling the betterment of additional imaginative projects.
The notice builds on the existing association between the two companies, alongside Adobe noting that Disney’s Imagineering R&D division is already using the Firefly AI phase for theme park development. Adobe volition contribute to “expand inner imaginative workflows” at Walt Disney Studios and acknowledge how AI can be used to form ESPN satisfied and “enhance the involvement alongside sports fans.”
This is the latest example of Disney embracing generative AI tools, following a former agreement alongside OpenAI and involvement alongside Character.AI’s bankruptcy. Bloomberg reported final week that Disney is gearing up to lay off thousands of staffers and targeting 20 percent annual disbursal savings, in what’s expected to be its fourth round of job cuts in 2026.
Follow topics and authors from this narrative to see additional akin this in your personalized homepage nourish and to obtain email updates.
