Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google has begun the rollout of the November 2026 center update, it should end correct before Thanksgiving/Black Friday. OpenAI has released its ChatGPT endeavor hub alongside analytics, insights and equal click data. Yahoo announced Yahoo Scout is out of beta and it has released Pivot Search. Google released Gemini 4 Carbon inside AI Mode and Search. Google misplaced another lawful battle against SerpApi. Crawled/Discovered - Currently Not Indexed method you have a norm matter alongside your site. Google Ads posted a new assistance document concerning client journey insights. Google Ads is additionally adding the Visit location nexus in the mobile ad descriptions for hunt ads. Google has posted new eligibility requirements for the merchant loyalty program. Google Ads has updated its Page feeds division for Performance Max campaigns to assistance advertisers comprehend how it works. Google updated its About brand settings for Search and Performance Max assistance document to explain how to oversee brands inside your brand list.
Search Engine Roundtable Stories:
- Google November 2026 Core Update Is Rolling Out
Google officially announced the rollout of the November 2026 center update fair now, on Tuesday at about 1:07 pm ET. This center update is expected to obtain concerning 2 weeks to rotate out. Google said, "This is a regular update designed to improved exterior relevant, satisfying satisfied for searchers from all types of sites." - Businesses in ChatGPT Business Hub Live With Click Data
OpenAI has fair announced the ChatGPT Business Hub, Businesses in ChatGPT. This endeavor hub offers analytics on mentions, overview views, and, you guessed it, clicks to websites! Yes, OpenAI is showing us how many group click from ChatGPT to our website. - Gemini 4 Carbon Available In Google Search AI Mode
Google released Gemini 4 Carbon, its "strongest example alongside frontier achievement in cybersecurity capabilities and long-horizon agentic workflows throughout complex cognition work, application engineering, and specialized reasoning," and it is now accessible in Google Search via AI Mode for subscribers. - Google Loses Another Round in Legal Battle Against SerpApi Over Scraping
Google has misplaced again in SerpApi's abrasion lawful combat in court, alongside the court giving Google 21 days to amend its complaint. But this is a important win for SerpApi and this case seems akin it power be coming to a near soon. - Yahoo Search Launches Pivot Search, Yahoo Scout App & More
Yahoo announced updates throughout Yahoo Search and Yahoo Scout including that Yahoo Scout is now out of beta and Yahoo Search added Pivot Search. Plus, Scout has now processed complete 3 milliard answers since it launched before this year. - Google Crawled/Discovered - Currently Not Indexed A Site Quality Issue
This is not new, but hey, John Mueller from Google stated it again, getting a position of Crawled/Discovered - Currently Not Indexed inside Google Search Console's leaf indexing study may be a sign that Google doesn't think your location or those pages are high-quality adequate to index. - New Google Ads Overview Page: Customer Journey Insights
Google Ads posted a new assistance document concerning client journey insights. "Customer Journey Insights is a new Google Ads Overview leaf reporting cardstock aviator for eligible advertisers. It provides transparency into how your campaigns move users throughout conversion journey stages," Google wrote. - Google Ads Visit Site Link In Mobile Search Ad Description
Google Ads is additionally adding the Visit location nexus in the mobile ad descriptions for hunt ads. We saw them on the desktop ads alongside a Visit location clasp and additionally on integrated results hunt and now additionally as a plain content anchor nexus in the mobile ad descriptions. - Google Merchant Loyalty Program New Eligibility Requirements
Google has posted new eligibility requirements for the merchant loyalty program. As a reminder, Loyalty is an add-on characteristic in the Merchant Center for merchants alongside an existing loyalty program who desire to showcase its benefits on Google. - Google Ads Performance Max Page Feeds Updated
Google Ads has updated its Page feeds division for Performance Max campaigns to assistance advertisers comprehend how it works. These changes appearance akin they should create it easier for advertisers to cognize which pages to nourish to the ad algorithms. - Google Ads Brand Lists Global Brand Library
Google updated its About brand settings for Search and Performance Max assistance document to explain how to oversee brands inside your brand list. Specifically, Google said, "Google's brand archive uses single, earth canonical brands fairly than idiosyncratic localized or local variants." - John Mueller In Kermit & Cookie Monster Obscure Muppet T-Shirt
Here is a random photo John Mueller of Google anywhere he is wearing an obscure muppet t-shirt that has Kermit the frog and Cookie Monster together.
Other Great Search Threads:
- Has anyone looked into the paid flank of these click spikes? Did advertisers see a big spike in clicks on Google ads on 11/3? We've all been focusing on the integrated side, but click fraud could have been insane that day as well. Just thinking out., Glenn Gabe on X
- GSC is unusable correct now. Yes, all this data is fake., Joy Hawkins on X
- Are the contiguous AI-generated captions being created whenever a Google Local Guide adds a photo to a Google Business Profile on Google Maps, David Hills on X
- If you don't desire item indexed, afterward noindex is fine. It additionally allows group to discover the satisfied inside your location whenever they manually browse, which can be helpful in understanding what group like., John Mueller on Bluesky
- For 190 days I checked Google Search Console and Bing Webmaster Tools to comprehend which LLMs depart a trace. Here is what I learned: Google AI Overviews & AI Mode trigger impressions in the two the..., Malte Landwehr on LinkedIn
Search Engine Land Stories:
- ChatGPT Business Hub is now live
- Google November 2026 center update rolling out now
- Google Ads gives Performance Max leaf feeds a makeover alongside clearer URL controls
- Google AI Mode for subscribers gains Gemini 4 Carbon
- Google Ads rolls out new pay-per-lead conditions requiring advertiser opt-in
- The IKEA consequence in SEO: You built it, you affection it, but Google doesn’t care
- Yahoo Scout out of beta and Yahoo adds Pivot Search
- ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
- When Google stops sending traffic, paid hunt picks up the slack
- Why Google’s YouTube shove matters for your hunt strategy
- ChatGPT ocular ads are rolling out
- The drivers of local AI visibility for multi-location brands
Other Great Search Stories:
AI & LLMs
- Fable 5.2 and Jagged AGI, Ethan Mollick
- A New AI Tool From Google DeepMind Proved the Signal Protocol Is Secure, Wired
- Gemini 4 Carbon is now available, Google Blog
- Google Cloud Gemini for healthcare: AI workflow automation, Google Blog
- Grok Build coding delegate leaks oodles of confidential info, several belonging to SpaceXSI, Ars Technica
Industry & Business
- Anthropic IPO to lift as much as $64.4 billion, latest outline prospectus shows, Reuters
- Anthropic Unveils Office Tools Ahead of IPO, Taking on Microsoft, Bloomberg
- Anthropic bankers prepared to addition IPO evaluation to $1.5tn or more, Financial Times (Sub)
- Anthropic Co-Founders Set for $1.75 Billion Cash-Out as IPO Nears, Bloomberg
- Anthropic Discloses Over $10 Billion in New Deals alongside Microsoft, Google; Says Lambda Deal May Be Cancelled, The Information
- Anthropic launches roadshow for projected first community offering, Anthropic
- OpenAI Continues to Suffer Heavy Losses as Revenue Rises to $10 Billion, Wall Street Journal
- OpenAI Revenue Jumps to $10 Billion in Third Quarter, The Information
- Google agrees to additional privacy protections in Spirit Airlines data sale, Reuters
Links & Content Marketing
- 2027 B2B Marketing Budgets: No One's Funding Team Skills, Content Marketing Institute
- Stop Building Links, Start Building Distribution, Joe Hall
- A blog doesn't have to be a blog, Ilana Davis
Local & Maps
- Apple Maps volition cognize how you stroll to activity following parking, Apple Insider
- Waze and Garmin cycling alerts for safer roads, Google Blog
Other Search
PPC
- Prisma integration expanded for the Microsoft Advertising Platform, Microsoft Advertising
- Ads in AI Overviews and AI Mode: How to Adapt Your PPC Strategy, Brainlabs
- Bing tests ample depiction ad in the center of the SERP, Search Engine Watch
- Google Updates Smart Bidding Learning Status and Triggers, PPC News Feed
- How to Set Up a Google Ads Account: The Step-by-Step Guide, WordStream
- Lifting the Veil on Google Search Partners: How to Finally Audit Your Low Quality Traffic, ZATO Marketing
- The Google Ads Developer Blog is moving!, Google Ads Developer Blog
- When hitting the KPI hurts the business, DAC
- New {search_term_matchtype} ValueTrack Parameter Isolates AI Max Traffic, PPC News Feed
Search Features
- Bing shows flashing dreary quadrate consequence on merchandise hunt results, Search Engine Watch
- Google could bring Search AI Overviews into Chrome’s flank panel, Search Engine Watch
- Retiring Advanced and Standard Voice, ChatGPT Release Notes
- Most important UK news publishers saw Google hunt visibility autumn in 2026, Press Gazette
- Prompt tracking methodology to measure AI visibility, Semrush
- Stop Fighting Over SEO and GEO, Grumpy Old SEO
- Where Does ChatGPT Get Its Information? 4 Sources, Explained, Ahrefs
- What's the difference between SEO and AI hunt optimisation?, Hallam
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