Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google says the hunt value raters guidelines are not a guideline to hunt rankings. Google Ads has this caller Prospect Mode. Google tests 1st bid value labels connected shopping ads. Google Discover floor plan pages are testing short URLs. Bing is testing caller sitelinks. And I posted the play SEO video recap.
MCP Stories:
- Google: Search Quality Raters Guidelines Not A Guide For Search Rankings
John Mueller from Google said that the Google Search Quality Raters guidelines are not a guideline for hunt rankings. Meaning, the contented successful those guidelines is not a blueprint connected really to rank your website successful Google Search. - New: Google Ads Prospects Mode
Google Ads has expanded New Customer Acquisition pinch a caller characteristic called Prospect Mode. Prospect mode besides targets brand-unaware users, Google said. Those prospects who person not searched for, engaged with, aliases visited your site. Some telephone them acold prospects. - Search News Buzz Video Recap: Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local & Legal
This week successful search, we gave a position update connected the Google May 2026 halfway update. Google powerfully warned against buying mentions for AI aliases manipulating mentions for AI. Google removed the indexing lag between.... - Google 1st Order Price Labels On Shopping Ads (Again)
Over a twelvemonth ago, we saw Google testing a "First order" explanation connected shopping ads wrong search. Now, we are seeing Google trial a variety of that named "1st bid price" connected those aforesaid ads. It fundamentally tells the customer that if this is their first bid pinch this retailer, it is simply a typical discounted price. - Google Discover Publisher Profile Pages Tests Short URLs
Google is testing short URLs pinch @handles for the Google Discover patient floor plan pages. Instead of those agelong URLs that spell connected forever, Google is testing a format that uses the publisher's handle. - Bing Tests New Sitelinks On Ads
Microsoft Bing is testing a caller style of sitelinks for the hunt ads. These sitelinks disagree successful that they are narrower, usage a smaller font, person a separator and erstwhile you hover complete them, they alteration from a bluish font to a bold achromatic font. - Old Google Photo From Google Ski Retreat In Squaw Valley In 2000
Here is an aged photograph from Google's Paul Buchheit from 2000, wherever Googlers went connected a skis retreat successful Squaw Valley, California. Paul Buchheit said connected X, Don't conscionable commencement a company, Start a cult.
Other Great Search Threads:
- Microsoft (and Bing) legends @BrianmacMSFT and @harryshum joined the Bing squad to observe the 1B MAU milestone coming - what a long, unusual (but ever exciting!) travel it’s been, Michael Schechter connected X
- Organizing an SEO convention and want honorable feedback, Reddit
MCP Stories:
- Brad Geddes connected 20 Years of Paid Search Evolution
- Google adds AI shopping visibility insights to Merchant Center
- Vanessa Fox connected the commencement of Google Search Console
- Google expands customer acquisition targeting pinch “new prospects” mode
- How persuasive contented taps into quality psychology
- 5 places to find FAQ contented that improves AI visibility
- Brand extent determines what AI systems recommend
Other Great Search Stories:
AI & LLMs
- Apple to Renew Push for AI That Runs connected Devices, Instead of the Cloud, The Information
- Google adjusts Gemini’s caller usage limits successful consequence to complaints, 9to5Google
- GPT-5.5 Instant Update, OpenAI
- Introducing Claude Opus 4.8, Anthropic
- Introducing move workflows, Claude
- MAI-Image-2.5 launches at No. 3 connected Arena, Microsoft AI
- New: Track your marque visibility successful Claude pinch Yoast AI Brand Insights, Yoast
- Researchers fto AI tally a simulated society. Claude was the safest—Grok went extinct wrong days, Fortune
- Exclusive: OpenAI launches biodefense program, Axios
- Microsoft Debuts A More Buttoned-Up Look For Copilot, Engadget
Analytics
- Improved Conversion Tracking for Google Ads-Linked Analytics, PPC News Feed
Industry & Business
- Anthropic Tops OpenAI to Become the World’s Most Valuable A.I. Start-Up, New York Times
- CNN sues Perplexity complete alleged AI copyright theft, CNN
- First UK squad to usage Google Willow quantum spot announced, BBC News
- The Top AI Search Skills Hiring Managers Want (From 1,543 Job Listings), Moz
Links & Content Marketing
- Content Strategy Update: Is AI Visibility Ushering successful a Golden Era of Digital Content?, iPullRank
- Why Your Influencer Marketing Isn't Delivering ROI (And How to Fix It), Brainlabs
- 15 Link Building Strategies That Can Improve Your Website, Koozai
- Adding meta pixel successful GTM - Best Practice, KRM Digital Marketing
Local & Maps
- What Does It Mean When a Google Review Shows 'Edited'?, Sterling Sky
- Google Patent: Ride-Hailing Built Into Google Maps, Patentlyze
SEO
- 6 things you'll want to cognize to hit Google successful AI Search, Content Caffeine
- EntityMap Wants To Give AI Search A Sitemap For Meaning, Search Engine World
- Google hates you, San Francisco Chronicle
- Schema, LLMs and the Low Bar for “Evidence” successful GEO, Mark Williams-Cook
- The domiciled of citations successful AEO: Why citations matter much than backlinks for AI visibility, Hubspot
- What It Takes To Rank In Google's AI Overviews successful 2026 Isn't What You Think, Seer Interactive
- SEO Myth Debunked: Alt Text Must Contain All Your Keywords, Nikki Pilkington
- Stanford subdomains targeted by black-hat SEO attacks, Stanford Daily
PPC
- Ads Decoded astatine Google Marketing Live, Google Blog
- Google Ads Not Working? Don't Fire Your Team Just Yet., Group Twenty Seven
- What Is Business Agent successful Google Merchant Center?, Igniting Business
- Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead, Optmyzr
Search Features
- Apple iOS 27 Photos, Screenshots: Revamped Siri, Pro Camera App, New AI Features, Bloomberg
- Siri's caller look for iOS 27 predicted, AppleInsider
Other Search
- Dive deeper into Google I/O 2026 pinch NotebookLM., Google Blog
Feedback:
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