Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google Ads is rolling out conduit prioritization and prosperity allocation features. Google's Universal Cart has launched today in the U.S. Google posted a video on how Google Search handles URLs. Google has a new Google Ads beta format named automotive example feeds on hunt ads, additionally known as Vehicle Top Ads (Beta). Google is evaluation a redesigned hunt bar inside the Google mobile app. Google Ads has released type 26 of the Google Ads API. Google Ads has updated the intimate satisfied policies. Bing is evaluation "Related searches according to your browsing" for sponsored results.
Search Engine Roundtable Stories:
- New Google Ads Controls: Channel Prioritization & Budget Allocation
Google Ads is rolling out two new "controls" in the promotion phase named conduit prioritization and prosperity allocation. These are rolling out globally throughout Google Search, Google Shopping, Performance Max, and shortly Demand Gen. - Universal Cart Launches In Google Search (U.S.)
Google has launched its Universal Cart today in Google Search and Gemini inside the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched correct before the big holiday buying season. - Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis
Google posted its archetypal video in a sequence of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals alongside URLs. They conversation URLs as a ranking signal, hyphens versus underscores, emojis and much more. - Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Google has a new Google Ads beta format named automotive example feeds on hunt ads, additionally known as Vehicle Top Ads (Beta). This is a new hunt ad format designed specifically for conveyance manufacturers to showcase vehicles alongside affluent visuals and key particulars in the hunt results. - Google Tests New Search Bar In Google App
Google is evaluation a redesigned hunt bar inside the Google mobile app. The new hunt bar is now has the + sign in it, and alternatively of saying "Search," it says "Ask Google." The hunt bar is additionally white, as opposed to gray and is thinner and higher up on the page. - Google Ads API Version 26 Now Out Available
Google Ads has released type 26 of the Google Ads API. This is a important publish of the Google Ads API updates including SMS messaging, local services, inn center accounts, lift measurements, EU governmental items, conversion features, and so much more. - Google Ads Updates Sexual Content Policy With More Examples
Google Ads has updated the intimate satisfied policies to "provide additional examples and clearer data to advertisers," the business wrote. The chief division that was updated was the "Sexually indicative elements and themes" section. - Bing Tests Related Searches Based On Your Browsing
Bing is evaluation showing "Related searches according to your browsing" akin to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the hunt results. - Google Natural Light Fancy Event Setup
Google had an event, the one alongside the trumpeter, at the Bayview office. And fair appearance how insanely nice it looks, alongside all the natural ray and fancy furnishings and setup.
Other Great Search Threads:
- "View complete list" alongside alongside "Read More" on Google SRP., Shashank Gupta on X
- Gemini returned to growth in September 2026, alongside website traffic up 0.92% month-over-month and 149.67% year-over-year., Similarweb on X
- Google Tag Manager fair got a UI update! A new "Settings" tab now appears in the Workspace sidebar, alongside options for destinations, data transfer & consent settings. Small UI change. Worth checking before your next GTM setup., Govind Singh Panwar on X
- Many group noticed ChatGPT citations collapsing. Almost nobody noticed what replaced them. ChatGPT now puts a straightforward nexus to a website in 42% of its answers. Right inner the LLM answer. A week…, Tomek Rudzki on LinkedIn
- Important update: I shared heavily concerning the September 4th unconfirmed update, and how a figure of sites entirely tanked then. But a week later, several of those sites restored fully. There were a figure of sites affected and I received a lot of calls and emails concerning this... One, Glenn Gabe on X
- Google Discover additionally integrates LinkedIn videos into cards. You can plainly see the small video sign that displays the video's timestamp. The issue is that Google can't yet recover the duration of a video from LinkedIn. You can plainly see the flag: "creator header in, Damien Andell on X
- ChatGPT's 30-day preservation charge is 25 percent points higher than the efficiency category average., Similarweb on X
Search Engine Land Stories:
- Google Merchant Center introduces new shop location trait for local inventory
- Google Ads introduces automotive example feeds for conveyance manufacturers
- Google Ads introduces conduit prioritization and prosperity allocation controls
- Your brand can win the citation and endure the citation
- What tongue should you track AI prompts in?
- What the PPC agency of 2027 volition appearance like
- Organic growth in ecommerce in 2027
Other Great Search Stories:
AI & LLMs
- Tool and target: US law implementation grapple alongside AI-enabled extremism and anti-tech extremism, The Guardian
- Analyzing specialized documents alongside Deep Review, Google Research
- Google Deepmind's Hassabis calls AI hacks 'early alert shots', Reuters
- We Tested an AI for Signs of Inner Experience. Nobody's Home., DEJAN
- Google is giving Gemini Plus users a small additional period before pulling the plug on Pro models, Android Authority
Analytics
Industry & Business
- Russian bot farms are motionless trolling, equal following Ukraine’s drone strikes on Yandex, The Verge
- EU Commission is in conversation alongside Google, spokesman says, Reuters
- OpenAI Computing Chief to Depart, Wall Street Journal
- OpenAI Appoints Uday Ruddarraju to Lead Data Center, Compute Operations, Bloomberg
- Anthropic tells investors quarterly income up 50% to $16.8bn onward of IPO, Financial Times (Sub)
- States Bring Lawsuits Against OpenAI Over Kids Online Safety, Bloomberg Law News
- OpenAI Vows Not to Use Trade Secrets Allegedly Taken From Apple, Bloomberg
- Anthropic’s Rapid But Slowing Growth Could Weigh on IPO Valuation, The Information
- Smartphone Shipments Decline 22% in Q3 2026, IDC
Links & Content Marketing
- Turn Same Old Topics Into Award-Winning Content, Content Marketing Institute
Local & Maps
- Apple Maps Detailed City Experience comes to Austin, Texas, Apple Insider
Other Search
- Discover your next favorite video alongside Ask YouTube, accessible on web, mobile, and TVs, YouTube Blog
- 6 ways to trick-or-treat yourself to the supreme Halloween alongside Search, Google Blog
- Google Home update rolling out alongside improved Favorites, Gemini fixes, and more, 9To5Google
- No, Siri AI is not coming to the first-generation HomePod mini, Apple Insider
- Old Google Home and Nest speakers getting big firmware update, 9To5Google
PPC
- Microsoft Adds OR Filters and Custom Columns in Trend Charts, PPC News Feed
- 5 Paid Search Strategies That Worked 10 Years Ago but Don’t Today, JumpFly
- How to Use Google’s Promotion Mode for Maximum BFCM Visibility, ZATO Marketing
- Are ChatGPT Ads Worth It? Pros, Cons, & Costs, WordStream
- Google Ads’ new conduit controls: PPC experts praise the power, inquiry the defaults, Anu Adegbola
- Stop Learning PPC in Isolation: Why I Started Attending PPC Live, PPC Live
- Lead Forms Now Allow Advertisers to Qualify Leads, PPC News Feed
Search Features
- Google releases Frightgeist Halloween trends 2026, Google Blog
- ChatGPT’s missing UTM tags: what our investigation shows, Profound
- Google tests beginning AI Mode flank panel in Chrome on the correct by default, Search Engine Watch
- Add tradition data to Schema.org sectors alongside metafields, Ilana Davis
- Selling GEO in 2026: What 47 B2B Agency Leaders Told Us, Demand-Genius
- The Primary Difference Between an SEO Optimized Page and an AI SEO Optimized Page [+ 4 Others], Compass Digital Strategies
- There Is No Such Thing As An “AI-Friendly Content Format”, SEO Theory
- Why Google Says 77% of My SearchEngines.net Traffic Is Branded, Bill Hartzer
- How to Rank in Perplexity: What Photon Reveals, SERPrecon
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