Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
The UK forced Google to adhd AI Search blocking controls successful Search Console and location are besides caller AI capacity reports - this is each rolling retired slowly, first to immoderate folks successful the UK. Microsoft announced a ton of AI news, including a caller hunt motor work for AI-agents, but besides announced Microsoft Scout, which is weird, since Yahoo has Yahoo Scout. Google added much nexus cards to AI Mode and AI Overviews. ChatGPT is testing caller multi-advertiser placements ads and caller advertisement controls and features for advertisers. Google whitethorn person dropped respective bid controls for Google Hotel Ads.
MCP Stories:
- Google Search Console AI Performance Report & AI Blocking Controls (Limited)
Google has announced the caller Search Console Search Generative AI capacity reports and a toggle to artifact your tract from showing successful AI responses. This is disposable presently only for a mini subset of UK tract owners, but it will grow globally astatine immoderate point. Oh, and no, the reporting does not show click information - not that immoderate of you expected that. - Google Adding More Link Cards To AI Responses
Google whitethorn beryllium adding much nexus cards to the sidebar of the Google AI responses. Specifically, Google AI Mode and AI Overviews are testing showing much citation/link cards connected the broadside of the AI response. - ChatGPT Multi-Advertiser Placements & Ads Manager Updates
OpenAI sent retired an email to advertisers announcing immoderate caller advertisement portion tests, specifically multi-advertiser placements successful ChatGPT. OpenAI besides announced caller updates to the ChatGPT Ads Manager to thief advertisers negociate their ads and power targeting. - Google Hotel Ads Drops Several Bid Adjustments - A Bug?
Google Hotel Ads whitethorn person dropped respective bid adjustments, aliases possibly it is simply a bug. Bid adjustments specified arsenic time of the week check-in, precocious purchase, check-in date, magnitude of enactment and possibly immoderate others are nary longer showing up successful the Google Ads interface. - Yahoo Scout Slighted By Microsoft Scout? And More connected Microsoft Web IQ.
Microsoft held its Microsoft Build arena and announced Web IQ, a hunt motor level for AI-agents and truthful galore different AI enhancements. But what gave maine a double-take was Microsoft Scout. I mean, didn't Yahoo conscionable denote Yahoo Scout successful January, successful business pinch Microsoft? Why did Microsoft sanction a akin merchandise Scout, erstwhile Yahoo went pinch that sanction and moreover owns the domain sanction scout.com? - Basketball Court At Google Dublin Office
Here is simply a photograph from, what I judge is, the hoops tribunal Googlers usage astatine the Google Dublin office. I americium not 100% judge if it is owned by Google aliases not. I recovered this connected Instagram...
Other Great Search Threads:
- As Satya shared successful today’s keynote astatine Build, we conscionable launched Microsoft Web IQ - our adjacent procreation hunt motor for AI agents. It is simply a caller suite of AI-native grounding APIs designed to link AI systems pinch fresh, reliable w, Jordi Ribas connected X
- In the past 6 months astatine Ahrefs, we analyzed complete 1 cardinal information points crossed 14 studies. Here's what we learned astir AI hunt optimization:, Tim Soulo connected LinkedIn
- The video provender successful the Google app, alongside the Discover feed, isn't presently working, but clicking the Videos tab takes you to a different Discover provender than the 1 connected the location screen. And Google has conscionable updated the app truthful t, Damien (andell) connected X
MCP Stories:
- Google Search Console AI capacity reports and controls to artifact your contented successful AI responses
- Google spotlights invalid click credits pinch caller Ads thief documentation
- Google originates testing healthcare ads successful AI Mode
- Google Ads updates position of work up of July 2026 rollout
- Microsoft releases Web IQ, powered by Bing but designed for really AI-agents search
- How SEO turns customer occurrence into AI-readable proof
- Why high-ROAS campaigns don’t ever merit much budget
- Google May 2026 halfway update rollout is now complete
- How ‘it’s conscionable SEO’ took complete the GEO conversation
Other Great Search Stories:
AI & LLMs
- Building a hill-climbing machine: Launching 7 caller MAI models, Microsoft AI
- Codex for each role, tool, and workflow, OpenAI
- Codex is becoming a productivity instrumentality for everyone, OpenAI
- Google Is Quietly Buying Code From Play Store Developers to Train AI, 404 Media
- Inside Microsoft’s Project Solara: A caller level for devices that tally AI agents alternatively of apps, GeekWire
- Introducing Microsoft Scout: Your always-on individual agent, Microsoft 365 Blog
- Microsoft’s AI main connected the top crippled of catchup ever played, Semafor
- Perplexity Computer adding expertise to divided tasks betwixt section and unreality models, 9to5Mac
- The Trump Administration Is astatine War With Itself Over AI Regulation, Wired
- Top AI labs grow investigation into instrumentality ‘consciousness’, Financial Times (Sub)
Analytics
- Google tag gateway for advertisers via Google Cloud Platform is now available, Google Release notes - Tag Manager Help
Industry & Business
- Blue, yellowish and green: Google invests successful its first information halfway successful Sweden., Google Blog
- Google and Voltus motion statement for smart power capacity, Google Blog
- Google Challenges AI Rivals With Its Financial Muscle, Wall Street Journal
- The Google Capital Company, Stratechery by Ben Thompson
- Trump signs downsized AI order, POLITICO
- CMA secures fairer woody for publishers and improves Google hunt services successful UK, UK Government
- Google Can't Ditch Software Co.'s Patent Infringement Suit, Law360
Links & Content Marketing
- The Mid-Year AI Reality Check Marketing Teams Need, Content Marketing Institute
Local & Maps
- 5 trading takeaways connected the early of Search, Think pinch Google
- How to Make a Location Page Truly Local for SEO, JumpFly
- Google Maps Lists Are Changing Local Discovery (And Most Businesses Don't Know It), CTB Digital Marketing
- 124 SEO Statistics for 2024, Ahrefs
- 5 Takeaways from Google’s GEO Guidelines, Moz
- 8 Common Mistakes successful SEO Silo Implementation, Bruce Clay
- From Aesthetic to Infrastructure: Branding successful the AI Search Era, SE Ranking
- How to Do Prompt-Based Keyword Research to Show Up Better successful AI Results, WordStream
- How To Interview SEOs In An AI first World (2026), SEO for Lunch
- SEO connected Wix Harmony: A Guide from the Wix SEO Hub, Wix
- So, How Do You Fix Your Reddit Reputation? (For SEO & AI Visibility), Ann Smarty
PPC
- About marginal costs optimization for Demand Gen campaigns, Google Ads Help
- 14 Handy Tips and Tricks For AdWords, Koozai
- Should You Fire Your Google Ads Agency and Replace Them With Claude? (Some Things to Think Through First), ZATO PPC Marketing
- The End of Keyword-Centric PPC successful Automotive Search, PPC Live
- Update to Prediction Markets successful Ohio (June 2026), Google Advertising Policies Help
- How PPC Will Help Your SEO, JumpFly
Search Features
- Gemini overlay gaining Dynamic Color, integrates ‘Screen content’, 9to5Google
- Google delivering connected Gemini promises intends Apple Intelligence tin do the same, 9to5Mac
Other Search
- Announcing Microsoft Web IQ, Bing Search Blog
- European Parliament ditches Google for French hunt patient complete privateness concerns, POLITICO
Feedback:
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