Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google says blocking soul hunt consequence pages is nary longer a request and location won't beryllium a punishment but it tin lead to different large issues. Google Ads has this caller insights carousel. Microsoft Advertising is moving its Predictive Matching targeting action to Search word matching wrong AI Max. Google has begun alerting immoderate advertisers that it will soon require D-U-N-S numbers for businesses and users to beryllium verified. Google Business Profiles has a products pending bug, why truthful galore bugs? ChatGPT Ads Manager is testing "Agent" campaignt types. And I posted the play SEO video recap, cheque it out.
MCP Stories:
- Blocking Internal Search Results Not In Google Guidelines Anymore But...
In the latest Search Off the Record podcast, John Mueller from Google said that it is nary longer successful the Google Guidelines, now Google Search Essentials, that you must artifact Google from accessing your soul hunt results pages. He added that you apt should proceed to do truthful because it tin lead to (a) aggravated server load and (b) value issues if abused, which tin origin Google hunt ranking issues arsenic a result. - Google Ads Insights Carousel
Google Ads whitethorn beryllium rolling retired a caller creation for its insights conception wherever it gives you the "Top things to cognize today." This caller interface for this conception is successful a carousel format, wherever you tin toggle done the various automated insights that Google Ads is providing. - Microsoft Ads Predictive Matching Moving To Search Term Matching
Microsoft Advertising is moving its Predictive Matching targeting action to Search word matching wrong AI Max. Microsoft added a statement to various thief archive pages astir the change, it says: - Google Local Service Ads To Require D-U-N-S Numbers For Some
Google has begun alerting immoderate advertisers that it will soon require D-U-N-S numbers for businesses and users to beryllium verified. Verification is required for prime verticals and users successful the US. And honestly, getting a D-U-N-S numbers for immoderate businesses tin beryllium a pain. - Google Business Profiles Products Are Stuck In Pending Status
Google has yet different bug pinch the Google Business Profiles platform. This 1 is pinch products being placed successful "Pending" status, caller products and aged products, I believe. This started a mates of days agone and the rumor still seems to beryllium lingering, aliases pending, if you will. I person not seen Google respond to the complaints astir this rumor but it does look widespread. - ChatGPT Ads Business Agent Conversation Campaign Type
OpenAI is testing a caller run type named Agent, which allows you to nonstop ChatGPT searchers and users to a Business Agent conversation. So alternatively of conscionable going to your website, you nonstop them into a chat acquisition connected your website? - Search News Buzz Video Recap: Google Platform Properties Live, Google Ads Lead Journey Mapping, Microsoft Ads, ChatGPT Ads & More SEO
This week, yep, we had much ongoing Google Search volatility but a calming play connected Wednesday. Google has rolled retired the level properties to way X, YouTube... - Google France Outdoor Courtyard & Ping Pong Table
Google's agency successful France has this really bully looking courtyard area, pinch immoderate writer and an outdoor ping pong table.
Other Great Search Threads:
- It's awesome to person passionate and locked-in users who activity done 3 challenges because they want to bargain thing from you, but you shouldn't count connected everyone being this dedicated. , John Mueller connected Bluesky
- Last month, I wrote that Americans thin to beryllium much concerned than excited astir AI advances. Today, I’m sharing ideas for what we tin do to easiness those concerns and build the benignant of spot that gets group excited astir what’s ahead., Kent Walker connected X
- major value cuts today: *80% driblet for GPT-5.6 Luna, now $0.20 per cardinal input tokens and $1.20 per cardinal output *20% driblet for GPT-5.6 Terra, to $2/$12 *GPT-5.6 Sol gets Fast mode successful the API, up to 2.5x the velocity for 2x the price, aforesaid intelligence, Sam Altman connected X
- The Google Terms of Service was conscionable updated coming comparison it to the aged 1 astatine bully that Google offers this comparison and the archive, Barry Schwartz connected X
MCP Stories:
- AI is building your integer experience. It’s besides making it little accessible.
- AI models favour acquainted brands successful search: Study
- Google launches Structured Data Files v10.1 for Display & Video 360
- Google tests AI-generated descriptions successful Shopping ads
- Selling SEO aliases AI services? Your income squad needs much than a transportation deck
- How to build a keyword clustering instrumentality pinch Python
- Multi-location SEO: How to building geographic pages astatine scale
- How to move news articles into assets for AI search
Other Great Search Stories:
AI & LLMs
- How enabling 2 settings tripled our scores connected the ARC-AGI-3 benchmark, OpenAI
- Gemini Robotics ER 2, Google Blog
- OpenAI discounts GPT-5.6 Luna and Terra, but not Luna, Axios
- Apple’s Siri Got an A.I. Brain Transplant. Try These 5 Prompts to Get Acclimated., New York Times
- Investigating 3 real-world incidents successful our cybersecurity evaluations, Anthropic
Analytics
- New diagnostic successful Google Analytics for aggregate parameter issues, Google Analytics Help
Industry & Business
- Banks successful talks to lend $15 cardinal for Anthropic information halfway backed by Google, WSJ reports, Reuters
- EU Opens Call for Creation of Local AI Gigafactories, Wall Street Journal
- Reddit shares descend 7% connected ‘choppy’ hunt referrals moreover arsenic results rustle past estimates, CNBC
- Who deleted Barry Schwartz's Wikipedia article?, David Lovett
- Does Google still person room to run?, Fox Business Video
- Google expands Seattle-area workforce past 8,000, Puget Sound Business Journal
- Google reports grounds net arsenic publishers suffer, regulators dither, The Seattle Times
- Big Tech AI spending spree tops $1tn, Financial Times (Sub)
Links & Content Marketing
- 13 Ways To Solve Your Resource-Strapped Marketing, Content Marketing Institute
- Digital PR for AI visibility: 5 strategies + really to measure, Semrush
- Master Backlink Analysis pinch Link Density Charts, Majestic
- How to Make Sure Your Digital PR Pitch Gets Read, Koozai
- The easiest SEO links you tin get, Product-Led SEO
Local & Maps
- Reimagine the world pinch Nano Banana successful Google Earth, Google Blog
- Why Does Google Maps Struggle In Rural Areas?, BGR
- I tried Android Auto offline while connected a roadworthy trip, and it thumps mobile information successful 2 ways, ZDNET
- How Nescaf pairs world creator trading pinch section flavor, Google
Other Search
- Gemini Spark: caller Chrome browsing integration, Google Blog
- Stronger pinch each update: How we’re making Chrome and the web safer successful the AI Era, Google Blog
PPC
- Google Documents Negative Keyword Impact Prediction successful Performance Max, PPC News Feed
- Publisher Release Roundup: Copilot Enhancements, Microsoft Advertising
- Google Ads Allows Text Disclaimer Before First Description, PPC News Feed
- Why Treating Every Product the Same successful Google Ads Is Quietly Destroying Ecommerce Profit, PPC Live
- Google Publishes Help Page for YouTube Audio Ads, PPC News Feed
SEO
- SEO Audits Explained: What They Are, What They Include and Why They Matter, Koozai
- AI Invented Zero Changes and Missed 242 Real Ones, Search Engine World
- What 13 Billion Google Searches Reveal About Zero-Click Behavior, iPullRank
- Curing the Consensus: A Master Prompt for SEO Strategy and Information Gain, Advanced Web Ranking
- From SEO to GEO: Why Rankings Alone Won't Get You Visibility successful AI Search, Lumar
- Threatening to discontinue Google’s crawlers is conscionable publishers’ caller hope, Digiday
- Enterprise SEO Fixes for AI Search Visibility, Koozai
- Does Schema Markup Impact SERP Rank?, Moz
Feedback:
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