Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google now sends searchers to the publisher-hosted AMP page. Bing says it continously backfills information successful Bing Webmaster Tools. Google Ads updated the each run driblet down. Google Ads has caller transmission diagnostics for PMax campaigns. You tin now unsubscribe from those book a telephone pinch your Google Ads master emails. And I posted the monthly Google webmaster report.
MCP Stories:
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July 2026 Google Webmaster Report
Here is the monthly Google Webmaster report, wherever I summarize the awesome integrated Google Search news and SEO topics from the past month. The large news was the Google June 2026 spam update, which took only 2 days to rotation retired and felt for illustration it started earlier and was substantial. -
Google Ads Makes Changes To Bidding For Campaigns Limited By Budget
Google Ads, arsenic we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent retired an email astir moreover much changes starting connected August 17, 2026 astir bidding for campaigns constricted by budget. It seems for illustration this bidding update will extremity up costing advertisers moreover much money. -
Bing Webmaster Tools Backfilled Data For AI Performance Reports On June 1st
If you return a look astatine the Bing Webmaster Tools newish AI capacity reports, you whitethorn spot much data, impressions, etc showing up connected and aft June 1, 2026. Microsoft said this is conscionable "regular information backfilling" and location are "no anomalies" (which I deliberation is simply a excavation astatine Google). -
Google Ads Updates All Campaigns Drop Down
Google has reportedly updated the Google Ads "All Campaigns" drop-down action container to beryllium from the halfway of the surface to the top-left area and added the afloat run level successful an expandable view. -
Google Sends Searchers To Site-Hosted AMP Pages Instead Of Cached Page
Google updated really it handles sending searchers to AMP pages wrong Google Search. Now Google will nonstop searchers straight to publisher-hosted AMP pages alternatively of the cached pages displayed successful an AMP viewer. Google said this was done because it "simplifies and reduces attraction efforts for publishers who are creating AMP content." -
Google Ads Performance Max Channel Diagnostics
Google Ads is testing a caller Channel Diagnostics characteristic for Performance Max campaigns wrong "Channel Performance" nether the "Insights & Reports" section. This shows you the diagnostic information of each the channels together and of a circumstantial transmission successful particular, each successful 1 place. -
You Can Now Unsubscribe From Google Ads Expert Book Call Emails
Google has now added an unsubscribe action to those book a telephone pinch your Google Ads master emails that you find successful your inbox conscionable measurement excessively often. This has been a title for a while, for illustration since 2005 and we covered it galore times, but successful 2022, Google said it will do thing astir it. Well, successful 2026, we now person an unsubscribe link. -
Dancing At The Google Orb
Here are respective twelve dancers dancing by the Google Orb astatine the GooglePlex. I americium not judge why they are doing this there, but present is the video I recovered of it connected Instagram.
Other Great Search Threads:
- I noticed that Google has started adding nonstop links to the applicable line pages alongside definite fields. Clicking these links takes you consecutive to the applicable policy, helping you understand the requirements earlier making changes. It’s a mini improvement, but 1 that, Vinay Toshniwal connected X
- I recovered different 1 today... It's dormant successful Google and is cited successful ChatGPT and Copilot successful thousands of answers. And yep, it's owed to Bing rankings. This tract is pumping retired tons of AI-generated content. Tens of thousands of pages indexed now pinch complete 3K pinch "how to" successful the title., Glenn Gabe connected X
- AdSense Earnings and Observations - July 2026, WebmasterWorld
- This captures clicks to the domain crossed integrated and ads postulation and are shown as: 10K+ clicks, 100K+ clicks, aliases 1M+ clicks. More info here..., AdsLiaison connected X
- Time for an AI Max Q&A. In a caller AMA pinch Paid Search Association members, including Brad Geddes, Jeremy K., Sarah Stemen, MBA, and others I tackled pressing AI Max questions, including connected the DSA migration to AI Max. , Ginny Marvin connected LinkedIn
- Google Business Profiles successful Gemini Is Officially Live, Lisa Landsman connected LinkedIn
MCP Stories:
- ChatGPT Thinking mode changes which brands get cited
- Google adds Channel Diagnostics to Performance Max
- Google Search now sends searchers straight to publisher-hosted AMP pages
- In memoriam: A tribute to Bruce Clay
- Google tests AI-generated summaries successful Search ads
- GraphRAG: What entity-first retrieval intends for SEO
- Why TikTok deserves a spot successful your SEO strategy
- Google Trends adds erstwhile clip play comparison
- How run building shapes Google Ads performance
Other Great Search Stories:
AI & LLMs
- Which AI systems really publication the unrecorded web, and why it decides your GEO, Search Engine World
- Can a punctual undo years marque building? Our AI question and reply tests opportunity yes, Seer Interactive
- People Don’t Trust AI – They Trust Creators, Says People Inc.’s Jonathan Roberts, AdExchanger
Analytics
- The Future of the Analyst Role: Two Paths Are Emerging, Digital Debrief
Industry & Business
- Swedish tribunal orders Google to salary $1.5 cardinal to Klarna successful antitrust damages, Reuters
- Google's worker count successful Kirkland takes large jump, Puget Sound Business Journal
- Yelp Gets Antitrust Win Against Google connected Heels of DOJ’s Case, Bloomberg Law News
- Google Loses EU Court Appeal Over €4.1 Billion Android Antitrust Fine, Bloomberg
- Vint Cerf Retires From Google After 20 Years, Technology Org
- OpenAI proposes U.S. authorities ain 5% liking to reside governmental blowback, CNBC
Links & Content Marketing
- 13 Marketing Roles Worth Adding (or Reimagining), Content Marketing Institute
Local & Maps
- Google Maps has an authentic caller sound successful New Zealand, Google Blog
- 5-Minute AI WordPress Plugin Audit That Can Save Your Local SEO, Local Visibility System
Other Search
- SearchResearch (7/1/26): What you request to cognize astir image hunt (1/3), SearchReSearch
- SpaceX Showed Investors Prototype of Elon Musk’s New AI Device, Wall Street Journal
PPC
- DSA to AI Max Migration: What Feb 2027 Means, Hop Skip Media
- Google Launches PMAX Channel Diagnostics, PPC News Feed
- How to build a PPC strategy that gets results, Semrush
- 10 Paid Social Myths We Wish Would Disappear, JumpFly
- Microsoft Expands View-Through Conversions to Multimedia Ads, PPC News Feed
- Updates to Cryptocurrency Advertising Policy successful France (July 2026), Google Advertising Policies Help
- Google Ads Users Can Now Unsubscribe From Reps, PPC News Feed
Search Features
- Gemini Spark, Google's agentic assistant, is now disposable connected Mac, TechCrunch
- 7 Lesser-Known Google Account Settings You Should Change, Wired
- Google says a hole is successful the useful for Home instrumentality delays, Android Authority
SEO
- How to Use Reddit for SEO (The Right Way), Ahrefs
- SEO Unpacked: What Is Indexation And Why Does It Matter?, Koozai
- The Impact of Google AI Overviews connected Publisher Traffic and User Experience: Evidence from a Field Experiment by Saharsh Agarwal, Ananya Sen, SSRN
- Your site, your rules: caller AI postulation options for each customers, Cloudflare
- How 27 Companies Use AI to Grow Traffic & Revenue, Detailed
Feedback:
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