Create an SEO + AI Search Marketing Report [+ Template]

Jan 05, 2026 08:33 PM - 5 months ago 149886

Now that you’ve done immoderate optimization activity to get your marque recovered connected Google hunt and AI platforms, you’re astir apt wondering really to study your results to your leadership.

AI hunt attribution is tricky, but you tin still show the communicative based connected directional metrics. And you tin comparatively easy measurement SEO performance.

With Semrush, you tin find some AI hunt and SEO metrics and put together a study that shows the afloat story. This article shows you really to do conscionable that successful a fewer ways.

Step 1. Choose Your Metrics

Choosing the correct metrics allows you to build an SEO study that intelligibly conveys really you're search toward your business goals.

The champion reports attraction connected a fistful of halfway metrics that reply captious questions:

Are we generating leads, conversions, aliases purchases?
Are we visible to our target assemblage connected hunt and AI platforms?
Do we person much visibility than our adjacent competitors?
Does our visibility construe to conversions?
Are group engaging pinch our brand?
Are we seen arsenic trustworthy and authoritative?

Avoid overwhelming stakeholders pinch excessively galore charts aliases vanity metrics. The strongest reports attraction connected a mini group of metrics that intelligibly necktie backmost to revenue, demand, aliases marque visibility.

Think of your metrics successful tiers, based connected really adjacent they are to business value.

Tier 1: Primary KPIs—Pick 1 aliases 2 metrics arsenic your cardinal capacity indicators (KPIs) that straight bespeak business effect (e.g., conversions, assisted revenue, and qualified leads from integrated hunt and AI traffic)
Tier 2: Secondary Metrics—Choose a fewer much metrics to adhd discourse that explains why your KPIs moved (e.g., SEO rankings, AI citations, stock of voice, and engagement)
Tier 3: Supporting Metrics—Keep way of different applicable signals to understand much astir what’s working

Choose KPIs Related to SEO and AI Search Visibility

For your SEO and AI hunt KPIs, see a metric that straight shows really visibility contributes to the business. Like:

Organic postulation conversions
AI referral conversions
Organic and AI referral postulation to acquisition pages
Revenue from integrated and AI referral traffic

Some of these KPIs tin beryllium recovered successful your Google Analytics 4 (GA4) by mounting up due event tracking.

Then, you tin study connected your GA4 events pinch My Reports (Semrush’s PDF study builder).

To way caller leads from AI search, self-reported attribution tin uncover AI-influenced conversions that don't show up arsenic AI referral traffic—like erstwhile personification finds your marque successful ChatGPT but visits your tract straight later.

Add a elemental "How did you perceive astir us?" shape to your tract pinch an action for customers to opportunity they recovered you from AI search.

Choose Secondary Metrics to Show your Overall Search Visibility

Next, see further metrics that show the wide image of your hunt visibility (both accepted hunt and AI search). These are meant to show directional insights that springiness much discourse arsenic to why your KPIs are going up aliases down.

Some metrics for AI hunt and SEO you tin way include:

AI Visibility Score (this is simply a Semrush metric)
Keyword rankings
AI citations
AI mentions
Share of sound (for SEO)
Share of sound (for AI search)

Use Domain Overview to get high-level metrics for AI visibility, integrated keyword rankings, AI citations and mentions, and more.

To measurement stock of sound pinch Semrush, usage Position Tracking for SEO and Brand Performance for AI search.

You’ll beryllium capable to usage these metrics to show the communicative down whether you’re gathering capacity expectations.

Choose Supportive Metrics to Further Understand Performance

Finally, you tin see further metrics that supply moreover much penetration into your SEO aliases AI hunt performance.

Metrics for illustration backlinks, branded mentions, and AI sentiment each facet into really your marque performs connected hunt engines and AI platforms.

In Semrush, you tin way the pursuing metrics:

Backlinks: Find your full backlinks and referring domains successful Backlink Analytics
Branded mentions: See really often your marque sanction is mentioned crossed the web pinch the AI PR Toolkit
Site Health: Measure your site’s method SEO and AI hunt wellness pinch Site Audit
AI sentiment analysis: Understand the sentiment down conversations astir your marque erstwhile it gets mentioned successful AI platforms pinch Brand Performance.

Step 2. Build Your Report

To build your report, we’ll show you 2 options:

Using Semrush My Reports for streamlined study creation pinch drag-and-drop widgets
Using a Google Sheet for afloat customized study pinch a spot much manual work

Option 1: Build It successful Semrush My Reports

You person 2 ways to usage My Reports:

Build a civilization study from scratch
Build a study from a ready-to-use template

Both options let you to resistance and driblet widgets pinch Semrush data, Google Analytics data, images, formatting, and a batch more.

Helpful templates to commencement pinch include:

AI Brand Performance: To measurement your brand’s stock of sound and sentiment successful a circumstantial LLM for illustration ChatGPT and get actionable insights
Visibility Overview: To measurement a domain’s wide AI visibility pinch metrics for illustration your AI mentions, most-cited pages, and estimated monthly audience
AI Traffic Report:To get GA4 information that measures the behaviour of AI-driven visits to your website

Whether you take a template aliases commencement from scratch, you’ll want to adhd immoderate widgets, screenshots, and annotations to make a broad report.

Drag and Drop Relevant Widgets

Start by adding your superior KPIs to the report, specified arsenic pinch the Google Analytics widgets.

If you’re utilizing metrics from Google Analytics, link your Google Analytics relationship to propulsion successful traffic, conversions, and cardinal events.

All Google Analytics widgets tin beryllium adjusted for immoderate postulation source, meaning you tin azygous retired conversions and activity for a circumstantial source. And comparison sources broadside by side.

For SEO performance, select for organic traffic
For AI hunt performance, select for AI referral traffic
For capacity driven by marque awareness, select for direct traffic

Here’s what that could look like, pinch widgets to way sessions, engaged sessions, and convention cardinal arena complaint crossed organic, AI referral, and nonstop postulation sources:

Note that nonstop postulation helps uncover the indirect effect of your AI visibility that isn’t captured arsenic AI referral traffic.

For example, personification mightiness spot your marque sanction mentioned successful a ChatGPT consequence aliases AI Overview, past later sojourn the tract straight aft exploring your marque elsewhere. That sojourn would registry arsenic nonstop trafficin Google Analytics.

You tin besides resistance successful supporting metrics from disposable Semrush devices for illustration Site Audit.

add tract audit to your SEO and AI report

Add Screenshots for Additional Insights

Next, adhd successful much discourse pinch screenshots from devices that don’t person a dedicated drag-and-drop widget.

Focus connected adding charts aliases tables that bespeak which guidance your visibility is trending, and if you’re connected the correct track.

For metrics without pre-set widgets (For example, AI Visibility Score), return screenshots to adhd to your report. Just click the “Image” widget from the study builder and resistance it into your report.

With 1 screenshot from Domain Overview, you tin see galore high-level SEO and AI hunt metrics successful 1 screen. Or, break it up into abstracted sections pinch their ain headings and screenshots:

Add Text Commentary After Metrics

After adding images and charts—add context with a fewer lines of matter for each section.

Include commentary that explains what changed, why it changed, and what it intends for the business.

Adding commentary to a study transforms information into a communicative execs tin understand and that you tin enactment on.

Option 2: Build It successful a Google Sheet

If you’re not fresh to usage My Reports aliases want much customization, usage a Google Sheet to way each your metrics complete time.

Here’s a basic template you tin use:

Semrush template for SEO and AI reporting

Each month, conscionable find the corresponding metric from Google Analytics, Semrush, and immoderate different devices you usage to update your report.

Step 3. Share Your Report pinch Stakeholders

Automate monthly study emails for yourself, clients, aliases your activity team.

Just retrieve to update screenshots manually each period — widgets auto-refresh, but images do not.

In My Reports, you tin stock the study pinch the greenish “Generate PDF Report” button.

Choose your preferred format: online dashboard aliases emailed PDF. Then, take the automated timing to schedule your report.

In Google Sheets, you tin manually export your study each period and nonstop it arsenic an email attachment erstwhile reporting. Or, usage a plug-in for illustration Mail My Sheets to automate this process.

Where to Find SEO and AI Search Metrics

You'll request information from aggregate platforms to build a complete image of your SEO and AI hunt performance.

Here's wherever to find your cardinal metrics:

Google Analytics 4: Track conversions, leads, revenue, and postulation by source
Google Search Console: Monitor impressions, clicks, and mean position for your integrated hunt performance
Semrush Organic Research: Find each your keyword rankings, top-10 ranking positions, and integrated visibility metrics from Semrush's database
Semrush Brand Performance: Measure your AI Share of Voice and sentiment crossed AI hunt platforms. Track really often your marque appears successful AI-generated answers compared to competitors.
Semrush Domain Overview: Get high-level metrics for AI Visibility Score, AI mentions, cited pages, keyword rankings, and integrated postulation estimates successful 1 dashboard.
Semrush Position Tracking: Track regular keyword and punctual rankings to show your visibility complete time

Start Reporting connected Your SEO + AI Search Results

Once you’ve collected each of these baseline metrics for your first month, update your report. If you opted to usage a Google Sheet, it should look thing for illustration this: