Caviar and selfies with Alix Earle: Inside Time magazine's soiree for top creators

Aug 01, 2026 06:45 PM - 3 hours ago 4

 Alix Earle attends the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City. (Photo by Kevin Mazur/Getty Images for TIME)

Everyone wanted to threat a image pinch Alix Earle astatine Time's statement for creators. Kevin Mazur/Getty Images for TIME

"Do you want caviar?"

Servers floated astir a renovated pencil mill successful Brooklyn pinch holsters carrying caviar and crackers astir their waists, while net stars mingled.

The soiree, hosted by Time magazine, celebrated the publication's 2nd yearly "Time100" database of contented creators. The female of the hour: Alix Earle, 1 of the magazine's latest screen stars.

Alix Earle giving an question and reply astatine TIME's reddish carpet.

Earle was signaling interviews connected the reddish carpet.  Sydney Bradley/BI

When I arrived astatine the function, Earle was giving a reddish carpet interview. Later, while I was successful statement for the bathroom, I had to hold my move to sneak down a photographer having an impromptu photograph sprout pinch her. Throughout the night, guests — including creator peers — rotated taking photos pinch Earle.

Besides Earle, the room was packed pinch creators you'd admit from your telephone screens — truthful galore that it was difficult to present yourself to everyone wiggling done the crowded room.

"You admit them, but are excessively frightened to opportunity hi," Vivian Tu, of "Your Rich BFF" fame, told me.

Vivian Tu and Shira Lazar be the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City. (Photo by Kevin Mazur/Getty Images for TIME)

Creators Vivian Tu and Shira Lazar.  Kevin Mazur/Getty Images for TIME

Networking was connected the agenda, either way.

Who other — too Earle — were creators dying to meet aliases web with? I asked the crowd.

Here were immoderate answers:

  • Kane Parsons, the YouTuber-turned-director who made headlines this twelvemonth pinch A24 deed "Backrooms"
  • Boman Martinez-Reid, a drama creator known for his reality TV skits
  • Wisdom Kaye, a manner creator who made it large connected TikTok and was dubbed a "Titan" connected Time's 2026 list
  • Maura Higgins, a reality TV prima who was a contestant connected "Love Island" and "The Traitors US"
  • Martin Andrijasevic, 1 half of the "Slushy Noobz" drama duo

 Maura Higgins attends the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City. (Photo by Kevin Mazur/ Getty Images for TIME)

"Love Island" prima Maura Higgins.  Kevin Mazur/ Getty Images for TIME

Not everyone did their homework, though. Several creators I asked didn't cognize who to expect astatine the party.

Meanwhile, location were changeless lines astatine the unfastened barroom and the Target-sponsored freebie corner. The DJ kept playing until the statement ended astatine 9 p.m., but location wasn't overmuch dancing.

Let maine return you into the night.

Time100 cocktail menu

Time had internet-themed cocktails connected the menu, specified arsenic "The Algorithm" and "Main Character Margarita."  Sydney Bradley/BI

The impermanent list: It was the FYP, but IRL: Alix Earle, Valkyrae, Jackie Aina, Wisdom Kaye, Eric Sendeño, Max Zavidow, Achieng Agutu, Delaney Rowe, Katie Feeney, Josh Richards, Vivian Tu, and galore others. There were manufacture executives, too: Whalar Group (which owns the statement venue, The Lighthouse) cofounder Neil Waller, Kickstarter CEO Everette Taylor, and OpenAI's VP of world imaginative partnerships (and ex-Meta exec) Charles Porch. Creators' friends and family, arsenic good arsenic their managers and agents astatine firms for illustration Range Media Partners, CAA, and WME, were besides interspersed successful the crowd. There were tons of media regulars, too, successful summation to Time's ain staff.

 (L-R) Courtney Quinn, Eni Popoola and Achieng Agutu be the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City. (Photo by Craig Barritt/Getty Images for TIME)

Courtney Quinn, Eni Popoola, and Achieng Agutu.  Craig Barritt/Getty Images for TIME

The moment: Two drama creators, Martin Andrijasevic and Lucas Lopez, told maine they'd helped each different activity up the courageousness to return the reddish carpet for a spin. Comedy creators thin to instrumentality together, they said. I caught them arsenic they geared up for a 2nd take, for illustration 2 kids riding the biggest thrust astatine the amusement park.

Max Zavidow, Anthony Po, Grace Reiter, Greyson and Martin Andrijasevic be the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City.

Max Zavidow, Anthony Po, Grace Reiter, and Martin Andrijasevic.  Craig Barritt/Getty Images for TIME

The gripe: For a statement wherever networking was literally on the agenda, it was a spot large and crowded, making it difficult to commencement a conversation.

The quote: "Maybe adjacent year!" respective creators who didn't make the trim this twelvemonth said.

Alix Earle attends the 2026 TIME100 Creators Event connected July 30, 2026 successful New York City. (Photo by Craig Barritt/Getty Images for TIME)

Alix Earle stands adjacent to Time covers.  Craig Barritt/Getty Images for TIME

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Sydney Bradley has been covering media and tech for Business Insider since 2020. She breaks news and writes extensively astir Instagram and Facebook, arsenic good arsenic new social media startups, dating apps, the creator economy, venture capital, and tech culture.She regularly contributes to BI's "After Hours" series, wherever our reporters dive into the societal scenes shaping tech, media, and finance.Sydney's reporting connected Instagram was nominated arsenic a finalist for the 2021 Los Angeles Press Club National Entertainment Journalism Awards.She graduated from the University of Virginia pinch a grade successful American Studies. You tin travel Sydney's activity connected LinkedIn, Twitter, and Instagram astatine @sydneykbradley.Have a tip? You tin besides interaction her via encrypted messaging app Signal (@sydneykbradley.123), encrypted email ([email protected]), aliases modular email ([email protected]). Use a individual email address, a nonwork WiFi network, and a nonwork device; here’s our guideline to sharing accusation securely.Selected stories:

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