A one-day pop-up kicks off a Hello Kitty collab that hides six crowned figurines inner kids’ meal blind boxes.
By Jonathan Small | edited by Dan Bova | Oct 22, 2026
Burger King is giving customers a attempt at scoring a one-of-a-kind 14K gold-plated Hello Kitty figurine, but lone if they can catch it alongside a claw. The chain’s “Golden Claw Machine” pops up at its Downey, California, location on Oct. 23 starting at 11 a.m., according to MediaPost. Players can additionally win a regular Hello Kitty toy.
The stunt kicks off a nationwide collab alongside Sanrio, the Japanese business rearward Hello Kitty. The new Hello Kitty and Friends King Jr. Kids’ Meal, accessible as of Oct. 20, comes alongside a collectible figurine hidden inner a mystery blind box.
There are six to collect. Hello Kitty, My Melody, Kuromi, Cinnamoroll and Keroppi all deteriorate a Burger King crown, and a rare aureate Hello Kitty rounds out the set. The meal includes nuggets or a burger, fries or applesauce and a beverage in a Hello Kitty bag, affirmative an exclusive crown during supplies last.
Jill Koch, Sanrio’s chief brand officer, says the characters are getting “the regal care at Burger King.” Get it?