Bose acquires Skullcandy to help it reach a wider audience

Bose announced today it has acquired Skullcandy. Although the two companies are competitors in the person audio space, Skullcandy lately partnered alongside its new owner to bring multiple of Bose’s audio technologies — including its head-tracking spatial audio and outstanding energetic noise cancellation (ANC) — to products akin the Skullcandy Crusher 1080 ANC headphones and Method 360 ANC earbuds.

Specific particulars concerning the agreement weren’t shared, but according to a news release, Bose plans to keep Skullcandy a distinct brand that volition rotate into part of its premium person audio business. Skullcandy volition remain based in Park City, Utah, anywhere it was founded. The acquisition volition assistance Bose develop the attain of its audio technologies, including its industry-leading noise cancellation, to a wider audience.

“For additional than 60 years, Bose has been committed to delivering amazing audio experiences nevertheless and anywhere group choose to listen. As we activity to attain equal additional people, we’re expanding how we do that, not lone through Bose products, but through innovation partnerships and a expanding portfolio of brands,” Bose CEO Lila Snyder says.

Founded in 2003, Skullcandy hasn’t been about for as lengthy as Bose has, but the company’s distinct merchandise designs and branding that includes “longstanding relationships” alongside commission sports athletes volition “present new ways for Bose to meaningfully nexus alongside consumers anywhere it has small existence today,” according to today’s release. Bose’s products are a staple among group who regularly fly and journey for work, but Skullcandy volition assistance the company’s products petition to consumers who don’t necessarily prioritize the effectiveness of ANC on their headphones.