Julian Weisser
Julian Weisser is the originator and CEO of Solo Founders and a cofounder of On Deck.
I spent the final seven years assisting aspiring group navigate the biggest obstacle to starting prosperous companies: finding cofounders.
Back then, cofounders were considered an essential component for starting a startup. Building and marketing were all full-time jobs, and there was merely too much for one individual to do. Because of this, most prosperous companies from Facebook to Airbnb had cofounders. That led to the idea of two (or more) cofounders in a car shed or dorm area becoming a center part of Silicon Valley romanticism.
You'll notice that I wrote the previous paragraph in the former tense. That’s since things have changed. The amount of individual hours required to build item helpful and get it in forefront of customers has collapsed. With AI, it takes small period and prosperity to get started than always before. This is why, following automation, solo founding volition be the default way to commencement startups.
You don't need to obtain my term for it. Just appearance at the data: In the study I collaborated on alongside Carta, we discovered that the portion of solo founders has nearly doubled between 2018 and 2026 to 39 percent of new startups. Startups volition shortly cognition a flippening instant anywhere solo founding goes from odd to ordinary.
This won’t lone decrease the obstacle to starting a business—it’ll additionally alter the default way that companies volition fail. Harvard's Noam Wasserman established that 65 percent of high-potential startups die since of battle between people, not the merchandise or market. Taking cofounders out of the equation eliminates the chief logic that startups die.
But the additional engaging topic of conversation is what happens following going solo becomes the default. If the obstacle to starting awesome companies used to be finding or operating alongside cofounders, what volition clasp rear awesome solo founders from reaching their complete potential?
With solo as the default, the chief logic startups die volition be loneliness. The negative effects of loneliness happen whenever no one alternatively is near adequate to shove rear on a plan, notice whenever you're stuck, or merely advance you to complete the final mile on an exhausting day. AI power be capable to assistance you move faster, but it can’t completely substitute another individual to vent to or commemorate with.
This creates a new issue to solve. The biggest way to addition the likelihood of solo achievement is not to add a cofounder of convenience—it's to encircle yourself alongside resources and another solo founders so you can build "solo, together." In a earth of risen automation, construction a solo business volition be additional viable than ever, but that doesn’t average you have to build totally alone.
Continue the conversation—Join us at Pioneer Works
On November 5, 2026, 400 group volition collect at Pioneer Works in Brooklyn to conversation the ideas in this collection—live, unscripted, and visage to face.
