Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

Jul 13, 2026 06:31 PM - 2 days ago 2523

Bing Fire

Krishna Madhavan, Principal Product Manager astatine Microsoft Bing, said that Bing does not do one-off hunt penalties because it is not scalable. Instead, Bing will build a spam algorithm to observe the type of spam it is and unleash it connected its scale to prime up connected not conscionable 1 tract doing that, but arsenic galore sites arsenic the algorithm tin find. And past it takes action connected each those sites, not conscionable one, astatine scale.

Krishna Madhavan wrote connected X erstwhile asked astir this, "we do not do 1 offs....not scalable...."

This each comes from Glenn Gabe and Lily Ray spotting sites spamming Bing and besides doing good successful ChatGPT arsenic a consequence (we think):

Big update connected this case. The tract that was surging for illustration crazy successful ChatGPT without immoderate Google visibility (due to Bing rankings) was conscionable nuked from the Bing index. The tract has been wholly deindexed. There were adjacent to 90K urls indexed arsenic of yesterday. Now gone. Poof.

I'm… https://t.co/iImetcvW4f pic.twitter.com/Qdg2ntDhG9

— Glenn Gabe (@glenngabe) July 10, 2026

Well location goes the article I was astir to constitute 😂

Looks for illustration Bing is so paying attraction to these spammy sites aft each https://t.co/XUZU2ZVO5k

— Lily Ray 😏 (@lilyraynyc) July 10, 2026

Here is Krishna replying astir the rumor earlier on:

@lilyraynyc and @rustybrick - convey you for flagging. We will return a look astatine this!

— Krishna Madhavan (@kmadhavan77) July 8, 2026

And present is Krishna saying they do return action:

@lilyraynyc - contrary to celebrated belief - I do show up to activity :) - errr… astir days 🙀🤣😹🙏🏾 and my friend the awesome @facan would ne'er person retired if he thought we would driblet the ball….

— Krishna Madhavan (@kmadhavan77) July 10, 2026

Then present is the connection that Bing does this astatine standard and not one-offs:

we do not do 1 offs....not scalable....

— Krishna Madhavan (@kmadhavan77) July 10, 2026

I will add, Bing has been seen to email sites erstwhile their sites are nary longer blocked by Bing Search. But that tin beryllium automated arsenic well, maybe...

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