Microsoft is adding 4 caller features to the Bing Webmaster Tools AI Performance dashboard preview: Intents, Topics, Citation Share, and Compare. All 4 are opening to rotation retired globally.
Three of the features were previewed astatine SEO Week. This is the charismatic preview rollout.
What’s New
Citation Share shows your site’s percent of each citations for a circumstantial grounding query. The existing dashboard shows earthy citation counts, and Citation Share adds a comparative number.
Microsoft describes it arsenic an observational metric. It doesn’t expose competitor domains aliases correspond postulation share.
Intents classifies grounding queries into categories for illustration Informational, Commercial, and Research, among others. Instead of moving done individual queries, you tin spot which types of AI interactions are citing your content.
Topics groups related queries into thematic clusters. Queries for illustration “solar panels,” “solar power efficiency,” and “residential star installation” would rotation up nether a broader taxable label.
Compare lets you overlay a erstwhile clip play connected the existent view, truthful you tin spot really citation activity has changed. You tin comparison the existent 30 days against the anterior 30 aliases prime civilization day ranges.
One characteristic previewed astatine SEO Week isn’t portion of this rollout. GEO-focused recommendations, which would person surfaced guidance connected crawlability, system data, and indexing, don’t look successful today’s announcement.
Why This Matters
The AI Performance dashboard launched successful nationalist preview successful February, showing publishers really often Copilot and Bing AI answers mention their content.
Microsoft expanded it successful March pinch a characteristic that mapped grounding queries to the circumstantial pages cited.
Until now, the information showed that you were cited and for which queries. Citation Share adds a comparative measure. If your tract sewage 3 retired of 10 citations for a grounding query, you’d spot 30%.
Intents and Topics tackle a information limit successful the existent dashboard. Grounding queries alteration successful phrasing, and moving done them 1 astatine a clip makes it difficult to spot patterns. Grouping them by intent aliases taxable lets you spot whether your AI visibility concentrates successful informational queries, commercialized queries, aliases location else.
Looking Ahead
Intents and Topics classifications are still maturing. Microsoft says value will amended arsenic much information flows through. No timeline for GEO-focused recommendations.
Google is testing AI visibility reports successful Search Console, though the 2 products measurement different things successful different ecosystems.
Featured Image: Microsoft Bing
English (US) · 
Indonesian (ID) ·