Timed for National Root Beer Float Day, the stunt intends to break a world grounds while pushing caller flavors and discounts astatine Baskin-Robbins.
By Jonathan Small | edited by Dan Bova | Aug 06, 2026
Do guidelines brew floats float? That is the mobility Baskin-Robbins and MUG Root Beer ostensibly dream to reply coming arsenic they motorboat 1 114,100 feet into the entity via a basking aerial balloon. The 2 brands are chasing a world record for National Root Beer Float Day connected August 6, according to DesignRush. Hopefully, it won’t crash into the moon.
The trading stunt comes pinch a income push. In Los Angeles, prime Baskin-Robbins locations will waste 3 limited-edition MUG Root Beer Float Flights, mini trios of crystal pick flavors paired pinch the soda. Nationwide, Baskin-Robbins Rewards members get $2 disconnected immoderate mean aliases ample float done August 31.
Footage of the motorboat premieres connected MUG’s societal channels starting today, truthful anyone funny whether the float sticks the landing tin watch it happen. Asked to comment, MUG mascot Dog said, “One smol sip for dawg. One elephantine gulp 4 dawgkind.”
Jonathan Small is simply a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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