B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]

Need additional B2B leads, but unsure which promotion conduit to allocate in next?

As you scheme your 2027 promotion budget, the case for another conduit has to go beyond reaching additional people. You need to display how it could create revenue opportunities.

Step 1: Match Your B2B Sales Offer To Buyer Interest

A buyer researching a issue may desire an educational resource before they’re prepared to petition a demo. When comparing B2B promotion channels, regard whether all one lets you current personalized offers that fit the spectators you’re trying to reach.

Step 2: Build A B2B Marketing Plan You Can Pitch To Leadership

In How To Create Demand You Can Actually Convert (And Prove), Shaun Bruno of CallRail and Colin Saunders, Paid Media Team Lead at Matter Made, volition display you how to build a B2B promotion scheme to create revenue opportunities and display the value of your promotion spend.

Join us on Thursday, October 29, 2026 at 2 pm ET.

You’ll study how to:

• Choose your next B2B guide generation channel: Identify anywhere to allocate archetypal and what must be in location to change buyer involvement into leads.
• Get backing to test a new promotion channel: Define the starting prosperity and results guidance needs to see before approving a test campaign.
• Measure results before expanding your promotion spend: See what you can track in newer channels specified as paid LLM promotion and how to use those results to decide whether to keep investing.

Leave prepared to current a B2B conduit test recommendation to leadership.

Can’t create the live webinar? Register anyway, and we’ll dispatch you the recording.