Autodesk is suing Google over the name of its Flow AI videomaker

Autodesk, a institution known for its suite of 3D creation software, is suing Google complete claims that it infringed connected its “Flow” trademark, as reported earlier by Reuters. The lawsuit, filed successful a California tribunal past week, alleges that the sanction of Google’s AI video generator, Flow, will apt confuse customers pinch Autodesk’s ain AI-enabled filmmaking devices nether the “Flow” brand.

Autodesk first introduced Flow successful 2022 arsenic a cloud-based level for filmmakers and different creators. It has since rolled retired products nether the Flow umbrella, including Flow Studio, which uses AI to toggle shape live-action footage into 3D scenes.

After Google launched its AI-powered Flow app successful May 2025, Autodesk claims it asked the tech elephantine to extremity utilizing the “Flow” name. Google allegedly responded by saying it would marketplace the merchandise arsenic “Google Flow — alternatively than conscionable ”Flow.”

However, Autodesk claims Google “misrepresented” its intentions astir its plans to usage the “Flow” brand. The institution alleges Google revenge a trademark successful the Kingdom of Tongo, “where applications are not mostly disposable to the public,” earlier applying to registry the standalone “Flow” sanction successful the US, citing its Tonga application.

Autodesk claims disorder betwixt its Flow products and Google’s Flow app has already occurred, alleging that group connected societal media, magazines, and Google Flow users “have mistakenly referred to Google’s merchandise arsenic ‘Flow Studio.’”

Autodesk is asking the tribunal to artifact Google from utilizing the Flow trademark, arsenic good arsenic for unspecified damages related to the alleged infringement. Google didn’t instantly respond to a petition for comment.