is a elder newsman covering technology, gaming, and more. He joined The Verge in 2019 following nearly two years at Techmeme.
Apple is officially launching a rebrand of Apple Music. Following the appearance of a redesigned wordmark in a video and an updated app icon in an iOS 27.2 beta, Apple introduced the new “identity” for Apple Music today. There’s a new logo, the updated wordmark, and a new audio composed by British manufacturer Fred Again and Nest Acoustics.
In a video, Apple says that for the rebrand, the business “wanted audio to create the visuals,” showing the music note logo and the wordmark underwater and how that h2o responded to sound. It’s a beautiful chill video, honestly, and I akin seeing how the h2o morphs the logo and wordmark. The video is additionally among the most Apple things I’ve always seen, but I motionless think it’s cool.
The new appearance is expected to rotate out throughout platforms “this week,” according to Wallpaper. I’m guessing that method it volition display up in the final iOS 27.2 release, following the publish applicant type of the update that launched this week.
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