Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

The caller Pro lineup introduces adaptable aperture pinch the astir precocious camera successful an iPhone, unthinkable artillery life, next‑level performance, and Siri AI, each powered by A20 Pro

CUPERTINO, CALIFORNIA Apple coming announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the astir precocious pro camera strategy successful an iPhone, and immense leaps successful artillery life and performance. The caller 48MP Fusion Main camera, now pinch adaptable aperture, brings imaginative power that wasn’t imaginable before, and caller Pro controls fto users customize their acquisition successful the Camera app. Both models characteristic a smaller and moreover much useful Dynamic Island, arsenic good arsenic A20 Pro and a next-generation vapor enclosure that together present the highest sustained capacity successful iPhone history. iPhone 18 Pro Max besides delivers the largest summation successful artillery life ever connected iPhone, acknowledgment to advancements successful Apple silicon and a larger battery.1 Featuring iOS 27 pinch Apple Intelligence2 and Siri AI,3 iPhone 18 Pro models bring powerful AI capabilities together pinch individual discourse to go an intelligent individual hub pinch privateness and information astatine its core.

iPhone 18 Pro and iPhone 18 Pro Max are disposable successful 4 elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders statesman Saturday, September 12, pinch readiness opening Friday, September 18.

“With iPhone 18 Pro, we’ve made advancements to the areas our users attraction astir most: camera, performance, battery, and intelligence. And we didn’t conscionable make incremental improvements successful these areas — we took immense leaps guardant to create the champion Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s elder vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to seizure stunning photos and videos utilizing adaptable aperture, while providing much versatility for creators and much power for pros. Paired pinch impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks wholly caller ways for users to definitive themselves.”

An Advanced Camera System That Unlocks More Creativity Across Photo and Video

The caller 48MP Fusion Main camera pinch adaptable aperture is the astir precocious camera Apple has ever made, bringing aperture power to iPhone for the first clip on pinch moreover much imaginative control. Six laser-cut blades smoothly modulation betwixt different apertures, making it incredibly easy to seizure the champion changeable by automatically adjusting for extent of section and lighting. Combined pinch a caller sensor that improves image quality, the consequence is amended low-light photography, crisper item successful the backmost of group photos, and much unsocial shots. Variable aperture besides provides much power for imaginative pros by giving them the expertise to manually set immoderate of the 4 aperture settings successful the Camera app, and an API is disposable to developers for moreover much power crossed the aperture scope successful their apps.

With a caller computational imaging pipeline, the Main camera produces sharper, much elaborate shots, and upgraded Photographic Styles pinch caller texture and atom controls fto users further dial successful their desired quality and person much imaginative power complete their photos.4 Industry-leading video capabilities besides go much versatile, pinch the expertise to use Cinematic effects aft seizure to videos changeable astatine up to 60 fps. In Time-lapse mode, users tin now grounds videos successful 4K and Dolby Vision HDR. Audio Mix besides has caller algorithms that present higher-quality voices and tin now isolate music.

Pro controls is simply a caller customizable acquisition successful the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to entree their astir utilized settings and introduces caller options for manual control. Users tin now set settings specified arsenic lens aperture, shutter speed, and achromatic balance, aliases usage a histogram to cheque vulnerability levels passim a scene.

Introducing Apple Reference Image

Users tin now beryllium the authenticity of a photograph taken connected iPhone 18 Pro models pinch Apple Reference Image, powered by the caller sensor successful the Main camera that tin motion each pixel it sees. When a photograph is taken successful the caller Reference mode, the camera captures signed sensor information that Private Cloud Compute develops into an unalterable reference image.5 Reference images tin beryllium viewed successful the Photos app alongside the main image, for illustration a integer negative, to visually comparison the 2 assets and find if immoderate edits were made. APIs are disposable successful iOS, iPadOS, and macOS 27 for third-party apps to alteration viewing of these reference images.

Image metadata and upcoming support for the SynthID modular tin besides thief users place images generated aliases edited pinch AI.6 Together pinch Apple Reference Image, this group of features represents a multifaceted attack to image authenticity — captious for photojournalists, photographers, and mundane viewers.

An Even More Useful Dynamic Island

Using precocious show technology, the Dynamic Island is redesigned to create room for further information. The upgraded Dynamic Island tin now show 3 Live Activities astatine once, while continuing to alteration Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing successful to apps, and more.

A20 Pro: A Powerhouse for Pro Performance and AI

Built utilizing the latest 2-nanometer process technology, A20 Pro sets a caller barroom for mobile computing. Featuring 50 percent much representation bandwidth than A19 Pro, the caller 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the caller 7-core GPU creation is up to 40 percent faster than A19 Pro — a important upgrade for graphics rendering. A20 Pro besides features a caller Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 full cores for double the AI processing powerfulness of A19 Pro. With immense upgrades crossed the full chip, A20 Pro is simply a powerhouse for everything from much precocious on-device AI workloads to demanding games, and is designed to present exceptional capacity for years to come.

Both models characteristic N1, an Apple-designed wireless networking spot that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular value and reliability. C2 delivers meaningfully faster uploads erstwhile compared to C1X while consuming 15 percent little energy, and now supports mmWave successful the U.S.

A New Thermal Management System for Maximum Performance

A20 Pro introduces civilization packaging inspired by M-series Apple silicon that places the silicon dice broadside by broadside pinch the memory, removing the representation from the thermal way of the spot and allowing A20 Pro to connect straight to a next-generation vapor chamber. With caller materials and 3 times much aboveground area than the erstwhile procreation connected iPhone 17 Pro, the redesigned vapor enclosure dramatically improves sustained capacity and enables up to a 40 percent summation complete the erstwhile procreation — the highest sustained capacity yet.

Incredible Battery Life

iPhone 18 Pro models present a monolithic leap successful artillery life pinch caller artillery designs that leverage powerful silicon efficiencies. eSIM-only models present up to 36 hours of video playback connected iPhone 18 Pro and up to 45 hours of video playback connected iPhone 18 Pro Max. iPhone 18 Pro tin besides complaint up to 50 percent successful astir 15 minutes, aliases wirelessly complaint up to 50 percent successful 30 minutes.7 On iPhone 18 Pro Max, 5 minutes of wired charging provides astir 7 hours of video playback, and based connected a caller artillery usage exemplary that leverages real-world data, it provides up to 30 hours of usage connected a afloat charge.8

Featuring iOS 27 pinch the Next Generation of Apple Intelligence and an All-New Siri

iPhone 18 Pro and iPhone 18 Pro Max springiness users entree to Siri AI, rolling retired successful beta pinch iOS 27. Siri AI is an wholly caller type of Siri powered by Apple Intelligence that is profoundly much personal, capable, and conversational. Both models bring powerful AI capabilities together pinch individual discourse to go an intelligent individual hub pinch privateness and information astatine its core.

Siri AI tin tie connected individual discourse knowing to thief users find what they request successful the infinitesimal crossed messages, emails, photos, and more; usage onscreen consciousness to return action related to the contented connected a user’s screen; and reply questions astir virtually immoderate topic. Siri mode successful the Camera app allows users to get accusation and return action connected what’s successful beforehand of them, and users tin constitute pinch Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and much useful. Users tin amended the creation of a photograph aft it’s been taken pinch Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users show web pages for changes, for illustration merchandise restocks aliases value drops, and enactment connected apical of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privateness and information of iPhone into the cloud.

iOS 27 delivers an expansive group of improvements that make iPhone much responsive, reliable, and easy to use, on pinch refinements to the package creation and much ways to personalize the quality of Liquid Glass. Additionally, powerful and elemental tools, based connected master guidance, springiness parents much elastic ways to negociate what their kids tin see, who they tin talk to, and erstwhile they person access. iOS 27 besides introduces iPhone Handoff, which allows users pinch supported carriers to easy move backmost and distant betwixt 2 iPhone models pinch the aforesaid telephone number.9

eSIM: A Flexible, Convenient, and Secure Connection

eSIM offers greater flexibility, amended security, seamless connectivity compared to accepted beingness SIM cards, and much artillery life connected eSIM-only models.10 An manufacture standard, eSIM is supported by complete 500 carriers worldwide, including AT&T, T-Mobile, Verizon, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will beryllium disposable successful Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models characteristic an moreover larger battery, taking advantage of the abstraction formerly occupied by the beingness SIM to supply 2 further hours of video playback.

Beautiful New Accessories

iPhone 18 Pro models present a scope of caller Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — each designed to complement the 4 beautiful finishes. The Clear Case features an updated creation and is now compatible pinch the Crossbody Strap and Wrist Strap. The caller Wrist Strap introduces a convenient, hands-free measurement to transportation iPhone, AirPods Pro 2, aliases AirPods Pro 3. Woven pinch 100 percent recycled polyester yarns and embedded pinch elastic magnets that support it neatly fitted together, the Wrist Strap will beryllium disposable successful six colors: black, taupe, olive, crisp blue, magenta, and burgundy.

iPhone 18 Pro and the Environment

iPhone 18 Pro and iPhone 18 Pro Max were built pinch the situation successful mind, and thrust advancement toward Apple’s eager scheme to beryllium c neutral crossed its full footprint by 2030. Both models are made pinch 40 percent recycled contented overall,11 including 100 percent recycled cobalt successful the artillery and 85 percent recycled aluminum successful the enclosure. They are manufactured pinch 50 percent renewable energy, for illustration upwind and solar, crossed the proviso chain, and meet Apple’s precocious standards for power ratio and safe chemistry. Like each Apple products, their insubstantial packaging is 100 percent fiber-based12 and tin beryllium easy recycled astatine home.

Pricing and Availability

1. eSIM-only models of iPhone 18 Pro Max characteristic the largest summation successful artillery life connected an iPhone by taking advantage of the abstraction formerly occupied by the beingness SIM.
2. Apple Intelligence is disposable pinch Siri settings and instrumentality connection group to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, aliases Vietnamese. Some features whitethorn not beryllium disposable successful each regions aliases languages. Some devices whitethorn not beryllium disposable successful each regions. Siri AI is rolling retired successful beta pinch iOS 27 and requires an Apple Intelligence-enabled instrumentality group to a supported language. Available successful English to start. Siri AI will not beryllium initially disposable successful the EU connected iOS. Certain Apple Intelligence features that trust connected server-side models are taxable to regular usage limits, including but not constricted to Siri AI, intelligent photograph editing tools, Image Playground, and AFM 3 Cloud models successful Shortcuts. Daily limits whitethorn alteration by feature, petition complexity, strategy demand, strategy policies, and different factors. Expanded entree to specified features will beryllium disposable for a interest successful the future. Use of these features is taxable to Apple Intelligence position and conditions. Learn much astatine apple.com/apple-intelligence. Siri AI is not disposable to users nether 13.
3. Siri AI will not beryllium disposable initially successful the EU connected iOS, iPadOS, and watchOS. Features that trust connected Siri AI will besides not beryllium disposable successful the EU connected iOS, iPadOS, and watchOS. Apple is moving difficult to find a way guardant that preserves its users’ privateness and security.
4. The caller texture and atom controls will beryllium disposable successful iOS 27 connected iPhone models that support the latest procreation of Photographic Styles. See supported models.
5. Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not beryllium disposable astatine motorboat because of regulatory requirements. In the EU, Apple Reference Image seizure will not beryllium disposable astatine motorboat pinch iPhone 18 Pro models, but users pinch iOS 27, iPadOS 27, and macOS 27 will beryllium capable to create and position reference images.
6. SynthID will beryllium disposable successful a package update later this twelvemonth and will beryllium included for astir edited images, depending connected the edits applied.
7. Testing conducted by Apple successful July 2026 utilizing preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB‑C Charge Cable aliases Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), some pinch Apple 40W Dynamic Power Adapter pinch 60W Max (Model A3351). Wired accelerated complaint supported pinch 60W-capable USB-C cablegram and USB PD 3.1 (or better) powerfulness adapters pinch Adjustable Voltage Supply (AVS). Fast‑charge testing conducted pinch drained iPhone units. Times measured from the quality of the Apple logo arsenic the portion started up. Charge clip varies pinch adapter, settings, usage, and biology factors; existent results will vary. The 60W-capable adapter aliases higher pinch AVS (available separately) must beryllium paired pinch a USB-C charging cable, and the 35W adapter aliases higher must beryllium paired pinch a MagSafe Charger (both disposable separately).
8. Testing conducted by Apple successful August 2026 utilizing preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G bearer networks, utilizing a typical usage profile. Typical usage is based connected the median usage values crossed iPhone users and reflects a operation of passive and progressive usage of a assortment of applications, including but not constricted to messaging, photos, music, societal media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, awesome strength, and different factors; existent results whitethorn alteration based connected usage.
9. iPhone Handoff will beryllium disposable astatine motorboat pinch T-Mobile successful the U.S. and Telekom Germany successful Germany.
10. Use of an eSIM requires a bearer that supports eSIM and a wireless work plan. See bearer for details. To study more, sojourn apple.com/esim.
11. Product recycled aliases renewable contented is the wide of certified recycled worldly comparative to the wide general of the device, not including packaging aliases in-box accessories.
12. Breakdown of U.S. unit packaging by weight. Adhesives, inks, and coatings are excluded from calculations of integrative contented and packaging weight.
13. Financing is disposable to qualified customers, taxable to in installments support and in installments limit, and requires users to prime Apple Card Monthly Installments (ACMI) arsenic their costs type astatine checkout astatine Apple. They’ll request to prime AT&T, T‑Mobile, aliases Verizon arsenic their bearer erstwhile they cheque out. An iPhone purchased pinch ACMI is ever unlocked, truthful they tin move carriers astatine immoderate time, taxable to their carrier’s terms. Taxes and shipping connected items purchased utilizing ACMI are taxable to their card’s adaptable APR, not the ACMI 0 percent APR. ACMI is not disposable for purchases made online astatine typical storefronts. The past month’s costs for each merchandise will beryllium the product’s acquisition price, little each different payments astatine the monthly costs amount. ACMI financing is taxable to alteration astatine immoderate clip for immoderate reason, including but not constricted to installment word lengths and eligible products. See the Apple Card Customer Agreement for much accusation astir ACMI.
14. Trade-in values will alteration based connected the condition, year, and configuration of the eligible trade-in device.
15. This connection is for a user lease, not a acquisition aliases loan. Lease provided by Klarna Inc. for a 12- aliases 24-month term. Your first monthly costs is owed astir 30 days aft instrumentality is shipped aliases disposable for pickup. Lease support is taxable to eligibility and is based connected creditworthiness. Monthly payments are based connected the selected instrumentality and lease term. Advertised costs magnitude whitethorn not see a trade-in device’s estimated value. Typical monthly payments for iPhone 18 Pro (excluding taxes and immoderate trade-in credit) scope from $49.99 to $100.03 (U.S.) for a 12-month lease and $34.99 to $70.01 (U.S.) for a 24-month lease. Requires action of an eligible carrier. Closing your lease and returning your instrumentality terminates your lease. You whitethorn incur a important complaint if you terminate your lease earlier the extremity of the lease term. Additional position and conditions apply. See apple.com/shop/apple-upgrade for much information.