Apple’s “Pro and tell” event kicks off at 1PM ET / 10AM PT on October 28th. The event comes fair a brace of weeks following Apple debuted the HomeView, its archetypal astute display, and a small complete a duration following it announced the iPhone Duo, its archetypal foldable. Its next event could characteristic yet another archetypal for Apple: a MacBook alongside a touchscreen.
A few devices received updates in the days foremost up to the event. Apple announced an updated iPad Mini alongside a larger OLED display on Monday. The iMac and entry-level MacBook Pro were refreshed alongside M6 chips on Tuesday. Both are apt to pop up at Wednesday’s event, but their first notice clears the way for a touchscreen MacBook to be the celebrity of the show.
This event volition additionally continue a streak of merchandise launches at Apple since John Ternus took complete as its CEO on September 1st. So far, the flurry of new devices has additionally included the iPhone 18 Pro, new Apple Watches, the AirPods 5, and the HomePod Mini 2.
Follow alongside current for all the latest news and updates.
Touchscreen MacBook live blog: On the dirt at Apple’s initiate event
Apple has already had a occupied week. On Monday, it announced a new iPad Mini alongside an upgraded OLED display, and on Tuesday, we got M6 part upgrades for the MacBook Pro and iMac. The Macs are the definition of iterative updates — they’re quiescent refreshes that appearance fair akin their straightforward predecessors. But today have to be a entire lot additional interesting.
At an event in Los Angeles, Apple is expected to debut a revamped MacBook Pro alongside a touchscreen display. This would be the archetypal touchscreen on a Mac (not counting the beleaguered Touch Bar). Touchscreen laptops are item Apple executives have criticized for concerning as lengthy as the iPad has existed. But following all this time, Apple is expected to provision in to the expanding petition to let group tap and rub at a MacBook screen.
Apple refreshes the iMac alongside M6 chips
Apple is updating the iMac alongside M6 chips. The new iMac generation was introduced today, giving Apple’s all-in-one desktop device a achievement boost via the identical chipset Apple launched alongside the Mac Mini in August. Prices commencement from $1,499, and the scheme alternatively appears mostly unchanged. The update was announced onward of Apple’s “Pro and Tell” event that’s scheduled to obtain location on Wednesday.
This refresh comes two years following Apple gave the iMac an overhaul alongside M4 chips, definition we’re skipping the M5 sequence entirely on this hardware. That should create this upgrade additional meaningful. The M6 is Apple’s archetypal 2nm part and includes a dual 16-core Neural Engine that can boost achievement whenever operating on-device AI tasks. According to Apple’s media release, the M6-powered iMac “delivers up to 5x faster on-device AI performance” compared alongside the M4 model.
Apple updates the MacBook Pro alongside M6 chips
Image: Apple
Apple is giving its entry-level MacBook Pro a spec bump. After upgrading the entry-level MacBook Pro alongside its M5 part a twelvemonth ago, Apple is refreshing the laptop today alongside the M6 chip, which the business launched in August as part of latest upgrades to the new Mac Mini.
Last year’s entry-level MacBook Pro update brought minimal changes from the M4 example that debuted a twelvemonth prior, including the identical design, harbor layout, webcam, and speakers. The most notable updates, apart from the then-new M5 processor, was faster retention and the choice to upgrade its capability to a hefty 4TB for an additional $1,200.
Apple’s Greg Joswiak teases an ‘exciting week.’
What to anticipate from Apple’s ‘Pro and tell’ event
It feels akin Apple’s Welcome Home event just happened. And the iPhone Duo announcement isn’t all that far in our rearview mirror, either. Yet, the business is rear alongside another launch, focused on the MacBook Pro, it looks like. Its “Pro and tell” event is scheduled for October 28th at 1PM ET. While evidently nothing is confirmed yet, it certain seems akin we’re eventually going to get that long-rumored touchscreen MacBook Pro.
Beyond that? There could be an OLED update for the iPad Mini, affirmative M6 updates throughout another devices, following the M6 debut alongside the Mac Mini in August.
Apple teases MacBook Pro event next week
Apple has sent invites to a second merchandise initiate this month, and it’s scheduled for October 28th at 1PM ET in Los Angeles.
At the event, Apple is set to province new Macs and a refreshed iPad Mini, according to Bloomberg. The big notice is expected to be a new MacBook Pro alongside an OLED touchscreen that’s additionally lighter and has an iPhone-like Dynamic Island. But Apple is additionally preparedness on revealing a 14-inch MacBook Pro and a new iMac alongside the M6 chip, which was lately introduced alongside the Mac Mini. Apple’s updated iPad Mini volition apparently eventually get an OLED display as fine and put the selfie cam on the landscape edge.
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