June 10, 2025

shopping knowledge sheet pinch loyalty value successful hunt results

Member benefits, specified arsenic little prices and earning loyalty points, are a awesome facet considered by shoppers erstwhile buying products online. Today we're adding support for defining loyalty programs under Organization system data mixed pinch loyalty benefits nether Product system data.

When you add loyalty system data, your business becomes eligible to look pinch loyalty benefits connected your merchandise hunt results.

Adding a loyalty programme nether your Organization system information is particularly important if you don't person a Merchant Center relationship and want the expertise to supply a loyalty programme for your business. Merchant Center already lets you supply a loyalty program for your business, truthful if you person a Merchant Center relationship we urge defining your loyalty programme location instead.

Testing pinch Rich Results Test

After adding a loyalty programme to your Organization system information and loyalty benefits to your Product system information you tin trial your markup utilizing the Rich Results Test by submitting the URL of a page pinch loyalty markup aliases a codification snippet. Using the tool, you tin corroborate whether aliases not your markup is valid. For example, present is simply a trial for loyalty programme markup:

Loyalty programme markup successful the Rich Results Test

We dream this summation makes it easier for you to adhd loyalty programs and benefits for your business, and alteration them to beryllium shown crossed Google shopping experiences. If you person any questions aliases concerns, please scope retired to america successful the Google Search Central Community aliases connected LinkedIn.

Posted by Irina Tuduce and Pascal Fleury, Google Shopping package engineers

Except arsenic different noted, the contented of this page is licensed nether the Creative Commons Attribution 4.0 License, and codification samples are licensed nether the Apache 2.0 License. For details, spot the Google Developers Site Policies. Java is simply a registered trademark of Oracle and/or its affiliates.

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