7 best AI visibility tracking tools for agencies by need

The champion AI visibility search devices for agencies are the ones that thief you effortlessly show AI visibility crossed aggregate clients. Even amended if the instrumentality goes beyond measuring visibility and offers features for improving it.

In this guide, I’ve shortlisted 7 AI visibility devices worthy considering for your agency. Where possible, I tested them personally to measure their cardinal strengths, limitations, and the agency request they’re champion for.

How to take the correct AI visibility instrumentality for your trading agency

To take the correct AI visibility instrumentality for your trading agency, shortlist options based connected agency-relevant factors like:

• Cost astatine scale: The sustainability of the tool’s pricing arsenic you adhd squad personnel seats, customer projects, search coverage, and different capabilities
• Multi-client monitoring: Whether the instrumentality lets you group up a dedicated workspace for each client, truthful each client’s information stays abstracted for cleaner monitoring
• Actionable recommendations: Whether the instrumentality includes suggestions for improving AI visibility successful summation to search it
• AI hunt level coverage: The number of AI hunt platforms the instrumentality tracks visibility for — and the circumstantial platforms it tracks
• White-label reporting: Whether the instrumentality facilitates creating reports pinch your and your clients’ branding and integrates pinch dedicated reporting tools

Some factors whitethorn matter much depending connected your agency’s size. For example, agencies pinch tighter budgets whitethorn prioritize costs astatine scale, whereas ample agencies pinch endeavor rosters often look for wide AI hunt level sum to meet extended customer needs.

Best AI visibility devices for trading agencies astatine a glance

Here’s a summary of the champion AI visibility devices for trading agencies, including their agency-specific strengths:

Now, let’s reappraisal each AI hunt visibility instrumentality successful much detail.

1. Semrush

Semrush is an all-in-one online visibility level that helps agencies show and amended their clients’ prominence successful AI systems.

Semrush’s AI Visibility Toolkit gives small-to-medium-sized agencies penetration into their clients’ visibility and marque cognition crossed AI hunt platforms, while Enterprise AIO offers ample agencies broader, much broad search for multi-market clients.

When I entered a brand’s domain into the AI Visibility Toolkit’s Visibility Overview report, it took little than 3 seconds to return information connected the brand’s mentions, citations, and cited pages. I besides viewed really mentions were distributed by country.

The “Topics & Sources” conception successful Visibility Overview provides accusation on:

• Performing topics: Topics and prompts yielding AI answers that mention my entered brand
• Topic opportunities: Topics and prompts yielding AI answers that mention competitors but not my entered brand
• Cited sources: The domains cited successful AI answers mentioning my entered brand
• Source opportunities: The domains cited successful AI answers mentioning competitors but not my entered brand
• Cited pages: The pages connected my entered brand’s website that AI systems cited successful answers

The AI Visibility Toolkit besides includes Brand Performance, which tells you astir your brand’s stock of sound and personification sentiment toward it.

The Brand Performance study additionally provides strategy recommendations categorized by urgency. These insights are useful for improving personification and AI cognition of your brand.

An AI Visibility Toolkit subscription lets you make 2 PDF reports combining information from Semrush and different analytics tools. Add-ons for other reports and white-labeling are available.

Semrush Enterprise AIO is the platform’s offering for agencies needing enterprise-grade AI visibility tracking. 

Pulling from a market-leading database of complete 289M prompts, Enterprise AIO monitors visibility crossed 11 AI hunt platforms. It besides provides AI Automations that thief agencies pinch forecasting, auditing content, analyzing URLs driving antagonistic sentiment, and more.

For example, the Brand Strengths & Weaknesses AI Automation audits AI systems’ cognition of your clients’ brands to item strengths and areas for improvement. And urge adjacent steps for closing gaps.

Enterprise AIO tracks anyplace from 500 to 15,000 prompts per period depending connected your circumstantial setup. In contrast, the AI Visibility Toolkit tracks up to 25 prompts by default, pinch other prompts disposable arsenic an add-on.

Best for

Semrush is champion for agencies that connection some AI visibility monitoring and betterment suggestions.

Key strengths

• Actionable recommendations: Get guidance connected improving really users and AI comprehend customer brands
• Multi-client monitoring: Run the AI Visibility Toolkit’s Visibility Overview study for an unlimited number of clients. Enterprise AIO offers projects for keeping each client’s AI visibility information abstracted and fresh to position anytime.
• White-label reporting: AI Visibility Toolkit users tin make custom-branded reports for clients pinch a paid add-on. Enterprise AIO includes white-label reporting.

Limitations

While the AI Visibility Toolkit lets you group up customer profiles successful the Brand Performance reports, you request to tally the Visibility Overview study each clip you want to position a client’s holistic mention and citation data. 

Pricing

• AI Visibility Toolkit: $99/month per domain. A seven-day free proceedings is available. White-labeled PDF reports are disposable via the $20/month My Reports Pro add-on.
• Enterprise AIO: Custom pricing

Refer to AI Visibility Toolkit pricing and Enterprise AIO pricing for much information.

2. OtterlyAI

OtterlyAI provides 1 of the astir budget-friendly solutions for search AI visibility crossed AI hunt platforms for illustration ChatGPT, Google AI Overviews, and Perplexity.

Agency features see unlimited customer workspaces and accrued punctual limits. These features are disposable from the 2nd pricing tier (Standard) onward, which besides offers unlimited squad members and reports. At $189/month, this plan’s value constituent is highly competitory compared to akin AI marque visibility devices connected this list.

To make an AI visibility study pinch OtterlyAI, I gave the AI visibility tool accusation connected a brand’s site, target state and language, competitors, and applicable prompts to track. It past took 1 and a half minutes to create a broad study containing accusation like:

• Brand sum complete time: The percent of prompts yielding answers that mention the marque and competitors complete time
• Brand mentions: The number of times the entered marque and competitors appeared successful AI answers for tracked prompts
• Top prompts by marque mentions: The prompts contributing the astir mentions of the entered marque successful AI answers
• Citations: The URLs that AI hunt platforms mention successful their answers to tracked prompts

OtterlyAI besides generated AI visibility recommendations that I could enactment connected straight aliases walk on to clients.

Best for

OtterlyAI is champion for budget-conscious agencies adding AI visibility search to their work offerings.

Key strengths

• Multi-client monitoring: Create workspaces to way visibility for individual clients separately. Users connected the Standard scheme aliases higher tin create unlimited workspaces.
• Pitch environment: OtterlyAI agency partners tin group up impermanent workspaces to tally AI visibility audits for prospects
• Agency partner programme availability: OtterlyAI’s Agency Partner programme provides entree to agency features for illustration accrued punctual limits, transportation environments, co-selling opportunities, and a partner directory listing. You request to motion up for the Standard aliases Premium scheme to suffice for the program.

Limitations

OtterlyAI lacks autochthonal white-label reporting. As a workaround, users connected the Standard scheme aliases higher tin merge the instrumentality pinch Google Data Studio (formerly known arsenic Google Looker Studio) to create branded reports.

Pricing

• Lite: $29/month. A seven-day free proceedings is available.
• Standard: $189/month
• Premium: $489/month
• Enterprise: Custom pricing

All plans see search for ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude search are paid add-ons pinch prices that disagree by model, your guidelines plan, and your billing interval. For example, Google AI Mode costs $9/month connected monthly billing for Lite scheme users.

3. Peec AI

Peec AI is an AI SEO tool that provides elastic AI visibility search crossed aggregate customer projects and up to 11 AI hunt platforms, including ChatGPT, Google AI Mode, and Perplexity.

Peec AI’s plans run connected a in installments allocation model, wherever each in installments covers 1 tracked punctual per exemplary per day. Agencies tin delegate these credits crossed customer projects and AI hunt platforms to lucifer clients’ needs.

For example, Growth scheme users who motion up for 25,000 monthly credits tin usage them to way 833 regular ChatGPT prompts aliases 416 regular prompts divided crossed ChatGPT and Google AI Mode.

When creating a customer task successful 1 of Peec AI’s agency plans I provided accusation for illustration a marque URL, location, language, products and services, target markets, assemblage distribution, and applicable topics and prompts. I besides group up the number of prompts to way regular and my target AI hunt platforms.

After astir 80 seconds, Peec AI generated information like:

• The brand’s AI visibility compared to competitors
• The root websites that AI systems mention successful answers to my tracked prompts
• Brand mentions and citation sources for AI answers to my tracked prompts
• The domains that mention competitors but not my entered brand

I reconfigured the study pinch the tabs astatine the apical to measurement my entered brand’s AI visibility against conscionable 1 competitor. I besides narrowed the study to prompts matching definite intents aliases topics.

Best for

Peec AI is champion for agencies pinch fluctuating customer rosters and search needs.

Key strengths

• Cost astatine scale: Peec AI’s agency plans see unlimited users and customer seats. This AI visibility tool’s pricing besides uses a in installments allocation model, letting you flexibly delegate credits crossed customer projects to lucifer their search needs.
• AI hunt level coverage: Peec AI’s search sum is 1 of the astir extended successful the market. Essential and Growth scheme users tin way visibility connected up to six AI hunt platforms. Users connected higher plans tin way visibility connected up to 11 platforms, including little communal ones for illustration DeepSeek, Qwen, and Mistral.
• Pitch environment: Create transportation projects that stay progressive for 7 days and don’t usage your monthly in installments quota

Limitations

While there’s a beta recommendations characteristic for improving visibility, Peec AI is chiefly a tracking-focused tool.

Pricing

• Essential: Starts astatine $245/month for 10,000 credits
• Growth: Starts astatine $495/month for 25,000 credits
• Scale: Starts astatine $795/mo for 65,000 credits
• Comprehensive: Custom pricing pinch unlimited credits

Seven-day free tests of the Essential, Growth, and Scale plans are available.

4. AthenaHQ

AthenaHQ helps agencies show and turn clients’ AI visibility crossed 9 AI systems, and it besides offers opportunities for customer referrals and measurement discounts.

I group up search for 1 marque successful AthenaHQ by providing specifications for illustration the brand’s domain, country, prompts, and competitors. I besides selected the AI systems I wanted to way visibility for and configured my monitoring schedule.

In astir six and a half minutes, AthenaHQ analyzed AI responses to 10 prompts and generated accusation connected metrics like:

• Share of voice: How often AI systems mention my entered marque comparative to competitors. The level besides breaks down stock of sound by exemplary and tracks its regular trend.
• Mention complaint and citation rate: How often AI systems mention and mention my entered marque successful answers
• Citation sources: The sources contributing to AI mentions
• Brand traits: My entered brand’s visibility for affirmative and antagonistic business traits against competitors

After that, I navigated to AthenaHQ’s “Content” tab and had the tool’s contented agents constitute caller contented targeting my tracked prompts. These agents tin besides optimize existing articles and recreate competitors’ top-performing content.

I past clicked the “Outreach” subtab nether “Content” to position imaginable third-party sites for getting sum connected — to amended AI visibility.

Best for

AthenaHQ is champion for agencies actively increasing their customer roster, because the instrumentality whitethorn nonstop leads to its partner agencies.

Key strengths

• Agency partner programme availability: AthenaHQ’s three-tiered agency partner programme is 1 of the astir extensive. Partners bask onboarding support and perchance discounted pricing arsenic they onboard much clients to the platform. AthenaHQ whitethorn besides mention qualified leads.
• Content optimization: AthenaHQ offers contented agents that tin thief nutrient and optimize contented for AI visibility
• Shopify integration: Shopify shop owners tin usage AthenaHQ’s autochthonal Shopify integration to way AI search’s effect connected sales

Limitations

Multi-country support is disposable only connected AthenaHQ’s Enterprise plan, whereas various competing devices connection it connected lower-tier plans.

Pricing

• Essential: Free
• Starter: $295/month
• Enterprise: Custom pricing

5. Profound

Profound offers AI visibility search crossed 9 AI hunt platforms astatine pricing that makes it much suitable for agencies pinch larger budgets.

The Agency Growth scheme includes 10 transportation workspaces and costs $99/month, but it requires a $399/month add-on per complete customer workspace. As a result, agencies intending to usage Profound tin expect to salary astatine slightest $498/month.

I encountered trouble securing a proceedings aliases demo, truthful I evaluated Profound utilizing the accusation connected its main website and knowledge base.

Profound’s Answer Engine Insights dashboard lets you position AI visibility scores for brands crossed AI systems and comparison them against competitors’ scores. You tin besides way each brand’s stock of voice.

Image source: Profound

The dashboard’s “Prompts” tab displays your tracked prompts. Which you tin benignant by visibility people to attraction connected prompts wherever your clients deficiency visibility.

The “Citations” tab shows the apical domains and URLs that AI systems mention successful answers to tracked prompts. Profound organizes the domains into root categories for illustration “Owned,” “Earned Media,” and “Social” to thief you place the types AI favors.

Best for

Profound is champion for ample agencies offering broad AI visibility guidance services.

Key strengths

• Content automation: Profound lets you build AI agents that automate contented processes, including refreshing contented and generating FAQ sections, to amended AI visibility
• Pitch environment: Create proceedings workspaces to way up to 25 prompts arsenic you transportation prospects. The Agency Growth scheme includes 10 proceedings workspaces that are progressive for 7 days by default.
• AI hunt level coverage: Agency Enterprise users tin show prompts connected 9 AI hunt platforms, including Claude, Meta AI, and Grok. Users connected the Agency Growth scheme are constricted to three.

Limitations

Profound’s agency pricing efficaciously starts astatine $498/month, making it little accessible for agencies connected tighter budgets.

Pricing

• Agency Growth: $99/month. Add customer workspaces for $399/mo each. Add 5 proceedings workspaces for $199/month.
• Agency Enterprise: Custom pricing

6. Scrunch

Scrunch tracks metrics for illustration citations, sentiment, and topic-level visibility, and past helps agencies provender this information into civilization customer reports.

I had Scrunch make an AI visibility study for 20 prompts by entering a brand’s domain and refining the tool’s suggested superior country, persona, competitors, and topics. Scrunch took astir 20 minutes to make visibility information for the first 5 prompts.

This information included:

• Citations: My entered brand’s percent of AI citations against competitors and citation stock of sound for tracked prompts. I besides viewed the domains and URLs that AI cited erstwhile answering these prompts, arsenic good arsenic a proprietary “influence score” that measures each domain aliases URL’s prominence successful citations.
• Performance for non-branded prompts: The brands pinch the highest visibility for non-branded prompts, positive sentiment toward my entered marque and wherever its citations appeared for these prompts
• Sentiment trends: Breakdowns of affirmative and antagonistic sentiment toward my entered marque and the mean sentiment complete time
• Topics: How often AI systems mention my entered marque and the mean sentiment toward it for my tracked topics

I could besides create civilization in-platform dashboard widgets pinch the wide assortment of metrics, filters, and breakdown parameters available. 

Scrunch’s built-in Agent Experience Platform lets you create AI-optimized versions of clients’ pages. These pages whitethorn springiness AI agents a much in-depth knowing of your clients’ brands to aboveground them much often.

Best for

Scrunch is champion for agencies that present civilization customer reports covering AI visibility and different capacity metrics.

Key strengths

• White-label reporting: Scrunch offers exertion programming interface (API) options to facilitate civilization study generation
• Pitch environment: Create transportation workspaces to make AI visibility reports for prospects. Prospects besides get licenses to effort Scrunch for themselves earlier signing pinch you.
• Content optimization: Scrunch’s Agent Experience Platform optimizes tract contented for AI agents, helping these agents understand and aboveground the brand

Limitations

While Scrunch supports 9 AI hunt platforms, only 4 are disposable connected the lower-tiered Agency Core plan. Smaller agencies whitethorn find that plan’s $500/month value constituent little charismatic arsenic a result.

Pricing

• Agency Core: $500/month. A seven-day free proceedings is available.
• Enterprise: Custom pricing

7. Brandlight

Brandlight is an enterprise-grade AI visibility guidance instrumentality utilized by large, established agencies for illustration Sloane & Company, Publicis Groupe, and LLYC.

Brandlight declined my petition for a demo. So, I relied connected its website to study astir its capabilities.

Brandlight supports visibility search crossed much than 107,000 locations, ranging from wide regions to circumstantial locales. It provides insights into the wide visibility of brands and their sub-brands crossed AI hunt platforms for illustration ChatGPT, Google AI Mode, and Perplexity. Brandlight besides compares your visibility against competitors’.

Image source: Brandlight

Brandlight analyzes prompts to place their intent, whether they mention your brand, and the websites that AI systems mention erstwhile answering them.

Agencies that partner pinch Brandlight tin bask entree to an AI strategist and co-pitching opportunities, among different benefits.

Best for

Brandlight is champion for ample agencies managing AI visibility for endeavor clients.

Key strengths

• Agency partner programme availability: Brandlight’s partner programme includes co-pitching and co-selling opportunities, entree to an AI strategist, and 24/7 support
• Co-pitching opportunities: Brandlight co-pitches pinch agencies, providing civilization information to thief adjacent enterprise-level deals
• Site audits: You tin tally method audits successful Brandlight to place and instrumentality fixes that thief AI agents crawl your tract much effectively

Limitations

Customer reviews bespeak that Brandlight lacks a reporting integration, which whitethorn make it harder for agencies to make reports compiling information from aggregate sources.

Pricing

Brandlight offers civilization pricing tailored to each customer’s requirements.

Start managing your clients’ AI visibility

Our study supra should springiness you a bully thought of the champion AI hunt monitoring instrumentality for managing your clients’ visibility. But earlier you financially commit, effort the instrumentality aliases get a demo to corroborate you’re making the correct decision.

Semrush’s seven-day free trial lets you trial the SEO + AI Visibility Toolkit, which offers features for search and improving AI visibility, monitoring hunt motor visibility, and optimizing contented for AI and Google.

If you’re from a ample agency and person much analyzable needs, book a demo to research really Semrush’s Enterprise AIO delivers the extended AI visibility search your clients seek.