Impressions are up. Clicks are down.
Rankings haven’t moved.
If that describes your past Search Console export, you don’t person a contented problem aliases a method problem. You person a SERP that nary longer sends you the clicks your positions utilized to earn, and the playbook you’re moving was built for 1 that did.
Five shifts are restructuring really hunt visibility useful correct now. Each 1 builds connected the 1 earlier it, and each 1 comes pinch activity you tin commencement earlier Q3 readying is finalized.
In This Guide
- 1. Don’t Treat Organic CTR Decline arsenic a Seasonal Dip
- • How to Find Out If AI Overviews aliases Competitors Are Taking Your Clicks
- 2. Optimize for Being Surfaced, Not Just Ranked
- 3. Build Presence connected the Platforms Feeding AI Models
- 4. Plan Paid & Organic successful the Same Room
- • How to Run a Shared Visibility Review With Your PPC Counterpart
- 5. Report Citations Alongside Clicks
- 6. Where to Take This Work Next
1. Don’t Treat Organic CTR Decline arsenic a Seasonal Dip
AI Overviews and zero-click results are absorbing clicks connected queries wherever your positions are stable. If you’re reporting blended CTR, 1 metric is combining 2 different losses: clicks mislaid to AI Overviews connected queries you still rank for, and clicks mislaid to competitors who now outrank you. Each requires a different fix.
How to Find Out If AI Overviews aliases Competitors Are Taking Your Clicks
The test starts successful information you already have. Segmented correctly, your query information splits into 2 groups pinch very different jobs: 1 shows you wherever competitors are winning clicks you tin conflict to return back, and the different shows you wherever the SERP itself changed and your effort belongs location new. Knowing which group is driving your diminution determines what your squad spends Q3 fixing.
In our upcoming SEJ Live, 6 experts will walk 3 hours helping you identify, repair, and grow your AI Search strategy for Q3.
2. Optimize for Being Surfaced, Not Just Ranked
Position 1 connected SERPs nary longer guarantees visibility.
LLMs and AI Overviews extract passages, synthesize crossed sources, and cite, which intends your pages request to beryllium extraction-ready, not conscionable rank-ready.
A page AI systems tin assistance a clear reply from becomes a citation asset, and a page that ranks good but can’t beryllium extracted stays invisible astatine the reply furniture nary matter its position.
Knowing which group your champion pages autumn into is the first point to settee earlier rewriting anything, and it starts pinch knowing what “discoverable content” really intends erstwhile AI is doing the surfacing.
3. Build Presence connected the Platforms Feeding AI Models
Reddit and LinkedIn person go citation sources, not conscionable societal channels.
In studies of AI outputs, Reddit threads support showing up. So do LinkedIn posts from practitioners whose occupation titles, posting history, and engagement awesome verifiable expertise.
Both now power which brands get cited, and you don’t power either property.
Start by uncovering retired whether the sources AI answers spot successful your class mention your brand, your competitors, aliases neither.
4. Plan Paid & Organic successful the Same Room
AI Mode ads are rolling out. ChatGPT advertisement testing is successful flux. The aforesaid AI surfaces now blend integrated citations and paid placements, and if you’re only watching the integrated half, you’re missing wherever paid placements are taking visibility you thought your rankings secured.
5. Report Citations Alongside Clicks
Search Console clicks nary longer measurement your afloat hunt visibility. Being cited successful AI answers is simply a 2nd visibility metric that captures marque vulnerability clicks ne'er record, and your activity study almost surely doesn’t see it yet.
Where to Take This Work Next
Shifts 3, 4, and 5 are precisely what SEJ Live covers connected June 17: a free, virtual arena pinch 3 sessions built to link AI search, social, paid, and attribution into 1 strategy.
- A fireside chat answering the AI visibility and postulation questions you submit
- Reddit and LinkedIn experts connected earning the citation signals AI models trust
- A multi-channel convention connected building attribution you tin really enactment on
You style these sessions: erstwhile you register, you tin submit the mobility you astir request answered, whether that’s AI citation tracking, AI Overview displacement, PPC overlap, aliases contented extractability. The sharpest questions style the speech connected stage, and yours could beryllium 1 of them.
Register free for SEJ Live, June 17, 12–3 PM ET. Recordings included, truthful you tin stock each convention pinch your squad aft the event.
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