SEATTLE, WASHINGTON - JULY 06: Jeff Bezos and Lauren Sánchez during the FIFA World Cup 2026 Round of 16 lucifer betwixt USA and Belgium astatine Seattle Stadium connected July 06, 2026 successful Seattle, Washington. (Photo by Soobum Im - FIFA/FIFA via Getty Images)
FIFA via Getty Images
According to a study early Monday from Sky Sports, Amazon laminitis Jeff Bezos is portion of a consortium that is nearing a acquisition of one-third of Liverpool Football Club. The transaction will worth the celebrated English Premier League outfit astatine astir $6 billion, per that report.
With a existent nett worthy estimated astatine $283.8 billion, Bezos is the world’s third-wealthiest man. And while Amazon Prime Video has go an progressively salient subordinate successful the world of unrecorded sports TV rights, the finance would beryllium Bezos’ first straight into a awesome master sports team.
Bezos wouldn’t beryllium anyplace adjacent to a mostly investor successful the club, fixed that location are respective members of the consortium that would return one-third power of the 20-time English convention champions.
Even so, it’s intriguing that Bezos mightiness statesman his dalliance successful sports ownership successful the Premier League, alternatively than an American convention specified arsenic the NFL, wherever he was erstwhile linked to a imaginable acquisition of the Washington Commanders.
Why mightiness 1 of the world’s astir influential businessmen deliberation the Premier League is the correct spot to put correct now? Read connected for 4 imaginable reasons.
Bang for the Buck?
While $6 cardinal is simply a important figure, it’s little than half of the going complaint for the Dallas Cowboys, currently the world’s highest weighted sports franchise astatine $13 billion.
Yet Liverpool has exponentially much followers worldwide, a fig estimated successful the hundreds of millions acknowledgment to the Premier League’s unrivaled world distribution.
Of course, the overwhelming mostly of Cowboys and different NFL fans unrecorded successful United States, the world’s wealthiest economy, and it’s the NFL’s domination of that system that leads to the precocious valuation of the Cowboys and different franchises. But there’s still a lawsuit that world shot entities for illustration Liverpool bring much for their finance buck.
Unique Growth Potential
The contiguous aftermath of the 2026 World Cup successful the United States could beryllium uniquely favorable erstwhile it comes to world shot brands increasing their floor plan among American audiences.
For amended aliases worse, the presumption among sports media types has been that fans recently infatuated pinch the athletics will activity to proceed their liking by watching the Premier League, alternatively than MLS aliases different home U.S. leagues. And location could beryllium a batch of those folks if the TV numbers are immoderate indication.
The last betwixt Spain and Argentina connected July 19 drew an assemblage of much than 60 cardinal viewers successful the United States, according to information provided by authorities holders Fox and Telemundo. That made it the most-watched non-NFL sporting arena successful the U.S. since the Nancy Kerrigan-Tanya Harding ungraded captivated audiences astatine the 1994 Winter Olympic Games.
Premier League audiences connected NBC person already proved sizable, rivaling nationalist NBA aliases MLB regular play broadcasts connected web TV.
More Revenue Control
Unlike NFL franchises, which run pinch wide gross sharing betwixt the 32 teams, Liverpool FC and different immense shot brands person much power complete their ain gross generation.
Money from the Premier League’s TV contracts are distributed partially by merit, meaning higher achieving clubs and those appearing successful much televised games return successful a larger share. And dissimilar the NFL, shot clubs support each of the gross they make from commercialized partnerships, matchday gross and merchandise sales.
If this is genuinely a watershed infinitesimal for awesome European shot successful the U.S., the gross imaginable of that infinitesimal whitethorn beryllium moreover larger than an balanced opportunity wrong U.S. pro sports leagues.
Better Competitive Prospects
After a famously agelong drought, Liverpool person won 2 of the past 7 English Premier League titles. And pinch Pep Guardiola departing arsenic Manchester City head pursuing past season, it feels for illustration location is an opportunity for different nine to overtake City arsenic the ascendant unit successful English football.
Liverpool surely won’t beryllium the only squad trying to do that. But they are among the clubs astir suited to beryllium successful, fixed the operation of their caller upward trends and history of success.
On the flip side, world shot isn’t constrained by the aforesaid North American competitory models that create the parity of the NFL. Only 7 clubs person won the Premier League since it divided from the aged English Football League successful the early 1990s. So if Liverpool tin look arsenic the caller ascendant force, their spot atop the English shot pecking bid could go comparatively stable.
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