3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday

So whether it's the transcript aliases its images, you request to make judge that the full contented is seen truthful that Google tin look astatine the page and estimate really optimized it is. Otherwise, if you conscionable show immoderate above-the-fold contented to Google, that's not going to beryllium enough.

And what's important to really get present is that Google doesn't interact pinch content, and Google doesn't scroll. So if you trust connected Google to interact pinch your contented aliases scroll, you will beryllium disappointed because it will conscionable not do that. And a good, really bully illustration of this is erstwhile placeholder images are indexed alternatively of the normal images.

Placeholder image is benignant of a dummy image that you would usage beneath the fold to make judge that it's really light, truthful it doesn't effect the loading of the page, aliases the velocity of loading of the page. And past erstwhile you scroll arsenic a user, this placeholder image will beryllium switched to the normal image. But conjecture what? Google doesn't scroll, truthful successful this situation, what you request to do, you request to make judge that each the images are seen by Google.

So moreover if you're utilizing placeholder images, you ever request to person a default image URL that Google tin spell to, drawback the image, scale it, and truthful that it tin beryllium crawled. So that should beryllium utilized present successful the URL. So image root and past the URL, the URL of the default image, and the location. And past you tin ever usage root to database the image files for different surface resolutions arsenic well. 

How to do it right

To sum it up, don't trust connected Google to scroll aliases interact pinch your content. And secondly, usage the image root and past the default image that Google will spot and index, not a placeholder, but a default image.