3 arguments for and against AI watermarks

Aug 18, 2026 04:27 PM - 1 hour ago 1

Two agency workers successful chairs facing distant from each other.

Anthropic is watermarking AI-generated text. The news divided techies. OJO Images/Getty Images

Anthropic's move to spot invisible watermarks wrong Claude-generated matter is dividing the tech community.

Claude models launched connected aliases aft August 2 will person an "imperceptible watermark" embedded successful their matter output, and Anthropic says it besides plans to adhd support for older models. The AI laboratory says the people travels pinch copied-and-pasted matter and that it plans to merchandise a discovery instrumentality soon.

That has group disconnected a broader debate: Should group beryllium capable to show erstwhile AI was used, aliases should users beryllium capable to activity pinch AI without leaving a imperishable mark?

Here are 3 arguments for and against it.

For: Watermarks mean greater transparency

From societal media posts to occupation applications to schoolwork, it's difficult to cognize for judge what's AI-generated versus human-made. Supporters opportunity readers merit to cognize erstwhile the words they are reference were generated by a chatbot.

Aadit Sheth, the cofounder of executive communications patient The Narrative Company, said successful an X post that group should beryllium capable to show whether a portion of penning reflects someone's ain thinking.

"When you usage AI, you cognize yourself that you are not being existent to yourself," Sheth wrote. "It's different strategy speaking."

Against: The tech isn't cleanable and could expose group successful high-stakes settings

Anthropic is besides speedy to pass that its watermarking matter has limits, saying it tin only find that Claude was "likely progressive pinch the contented astatine immoderate point." One interest is that nuance could beryllium lost, and group will conscionable presume immoderate matter that tests affirmative for the watermark was afloat generated pinch AI.

Some users fearfulness that a watermark could create problems pinch clients, bosses, schools, aliases contracts erstwhile they've utilized AI to assistance their work.

Freelance developer Vladislav Rajtmajer told Business Insider that he was worried that a Claude marker successful codification sent to a customer could raise questions astir authorship. Anthropic has said the watermark will person a "negligible effect" connected code.

Arturo Villarroya, who useful successful nationalist policy, said he feared problem successful master and world settings pinch strict AI rules.

Anthropic, for its part, says its watermarking can't beryllium traced backmost to a definite statement aliases individual users. The institution says it's adding watermarking to meet its commitments to the European Union's AI Act.

For: They could thief professors drawback cheating students

Within academia, AI cheating has grown from a rumble into a roar. Students person told Business Insider that they consciousness guilty astir their AI usage for schoolwork, pinch immoderate fearing over-reliance aliases accomplishment atrophy.

Universities are implementing stricter policies, specified arsenic in-person exams and laptop-free classrooms. Still, galore educators cannot support up pinch each the analyzable ways students skirt the rules pinch AI. The watermark could supply different tool.

"That will beryllium awesome successful universities," wrote Gaetan Semet, a package developer for Renault Group. "They will each get caught."

Against: The editing question

One of the loudest criticisms is that Anthropic whitethorn watermark activity that had minimal input from Claude. Anthropic says a people tin stay aft personification uses Claude to proofread, translate, aliases summarize matter they wrote themselves.

Analyst Ben Thompson, writer of the Stratechery newsletter, said that forcing a penning instrumentality to declare in installments is for illustration asking a ballpoint pen to advertise itself arsenic the author.

"It hardly seems adjacent that anyone who wants to hole their grammar runs the consequence of having their original contented branded arsenic AI," he wrote.

Anthropic responded to the proofreading mobility successful a blog post. The watermark only applies to words chosen by Claude, it wrote. "Because astir each the words are the person's, there's very small (if anything) for the watermark to connect to."

For: Watermarks could thief AI companies debar training connected AI slop

There is different statement for labeling AI output: tech companies whitethorn not want to train their adjacent models connected a flood of matter made by earlier models.

Software developer Donn Felker called it a "snake eating itself" problem. If chatbots support ingesting their ain output, the value of early systems could suffer.

"No 1 seems to beryllium talking astir this, but astatine immoderate point, we could person a existent problem wherever we tin nary longer amended AI because everything is already AI-generated," Brett Levenson, CEO of AI governance institution Moonbounce and a erstwhile Meta trust-and-safety lead, told Business Insider.

"I deliberation Anthropic is simply trying to hold this infinitesimal — aliases astatine slightest beryllium alert of it erstwhile it arrives," he added.

Against: They could make copyright claims much difficult

It whitethorn beryllium trickier to beryllium that you ain your work.

Copyright has agelong been a large mobility successful the property of AI: If I usage AI to make a work, is it really mine? The watermark could rustle that mobility open, arsenic AI usage becomes much visible.

Software technologist trainer and coach John Crickett applied the mentation to AI-generated code. "If it's watermarked arsenic AI generated, really tin the writer declare it had capable quality input to declare copyright?" he asked.

In consequence to the mobility of whether AI watermarks "change who owns a fixed output, aliases who is legally responsible for it," Anthropic wrote successful its blog station that the reply is "No."

"A watermark only helps trial whether Claude mightiness person produced aliases processed the content," Anthropic wrote. "It doesn't opportunity thing astir ownership aliases authorship, and doesn't alteration a user's authorities nether our terms."

Are you for aliases against AI watermarking? Tell america your position successful the comments below:

Read next

Thibault is simply a business newsman astatine Business Insider's London office.He covers the intersection of exertion and activity — focusing connected AI’s effect connected the workplace, occupation and cognitive skills, and really economical changes are affecting careers.Before moving to the trending team, Thibault covered world affairs, including the Russia-Ukraine war, tensions successful the South China Sea, and Russia’s system connected the news desk.He has antecedently worked astatine the Daily Express and held internships astatine Agence France-Presse, Politico Europe, and Factal.Il parle français. Hablo español.Email Thibault astatine [email protected], link pinch him connected LinkedIn @ThibaultSpirlet, aliases travel him connected X @ThibaultSpirlet and BlueSky @thibaultspirlet.bsky.social.Expertise

  • AI and the early of work 
  • Job and cognitive skills successful the AI economy
  • Workforce trends
  • First-person, "as-told-to" stories

Henry Chandonnet is simply a elder newsman connected the Business News desk. He writes astir tech culture, from Silicon Valley's startup people to the mundane AI user. He besides intimately covers Big Tech and the workplace. Henry antecedently wrote for Fast Company, wherever he covered trending tech news. He's written for The Daily Beast, People Magazine, and Vulture.Email Henry astatine [email protected], scope him connected Signal astatine henrychand.30, aliases travel him connected X @HenryChandonnet. 

More