16 Best SERP Tracking Tools for 2026 ( & Paid)

SERP search devices show really your website ranks for perchance thousands of keywords crossed Google and different hunt engines.

And arsenic Google AI Overviews and ChatGPT reshape hunt visibility, search AI-driven results is now arsenic important arsenic monitoring accepted rankings. 

The correct instrumentality helps you measurement SEO performance, observe ranking drops quickly, and uncover caller opportunities to turn visibility. 

This guideline lists 16 of the champion SERP search devices for 2026—both free and paid—to thief you take the 1 that fits your goals and budget.

Let’s get started.

Tool	Best for	Pricing
Semrush Position Tracking	Tracking keyword rankings crossed aggregate hunt engines and AI tools	Included successful the Semrush SEO Toolkit from $139.95 per month
SERP Gap Analyzer	Finding low-competition keywords successful anemic SERPs	$99 per month
Semrush Sensor	Monitoring Google algorithm updates and SERP volatility	Free
Mangools SERPWatcher	Running speedy SEO wellness checks	From $19.43 per month
Map Rank Tracker	Visualizing section rankings connected Google Maps	Included successful the Semrush Local Toolkit from $30 per month
AccuRanker	Real-time rank search for enterprises	From $116 per period for 1,000 keywords
SEOmonitor	Forecasting SEO effect and creating customer reports	From $116 per period for 1,000 keywords
Advanced Web Ranking	Tracking keyword rankings crossed lesser-known hunt engines	From $99 per period for 7,000 keywords
Pro Rank Tracker	Multi-engine search pinch white-label reporting	From $49 per period for 500 keywords
Keyword.com	Affordable SERP search pinch AI visibility insights	From $3 per period (50 keywords); API-only from $46 per period (5,000 keywords); AI Visibility from $24.50 per period (50 credits)
SE Ranking	Tracking capacity crossed hunt engines and locations	From $52 per period for 500 keywords
Google Search Console	Viewing meticulous hunt capacity information from Google	Free
Wincher	Tracking keyword capacity successful 180 countries	From $49 per period for 500 keywords
SerpWatch	Receiving automated alerts for ranking changes	From $29 per period for 7,500 keywords
Whatsmyserp	Checking rankings by location pinch on-demand updates	From $19.99 per period for 200 keywords
SpySERP	Comparing SERPs broadside by broadside crossed devices and locations	Free scheme available; Paid plans from $9 per month

1. Position Tracking

Best for: Tracking keyword rankings crossed aggregate hunt engines and AI tools

Semrush’s Position Tracking instrumentality tracks keyword rankings and SERP features crossed locations, devices, and hunt engines. 

You tin show regular ranking changes, comparison visibility pinch competitors, and group keywords pinch tags.

Position Tracking besides shows which SERP features your tract appears in, specified arsenic featured snippets, AI Overviews, and section packs. 

Set up civilization alerts to get notified erstwhile rankings emergence aliases drop, truthful you tin respond quickly.

To get started, unfastened the tool, participate your domain, and click “Set up tracking.”

Select a hunt motor (or AI tool), device, and location. Click “Continue To Keywords.”

Add keywords and click “Start Tracking.”

After setup, Position Tracking generates a keyword ranking report. Go to the “Overview” tab and scroll to “Rankings Overview” to position each tracked keywords and their existent positions. 

What I Like

Position Tracking monitors AI visibility wrong ChatGPT.

In my trial pinch 50 SaaS-related keywords for Monday.com—like “project guidance level for startups” and “best task guidance tools”—setup took little than 10 minutes. 

The dashboard displayed ChatGPT hunt results for each keywords successful 1 place. 

By adding competitor domains, I could comparison visibility broadside by broadside and moreover unfastened ChatGPT responses straight from the study for speedy validation. 

Pricing

Position Tracking is included successful the Semrush SEO Toolkit. 

Pro plans commencement astatine $139.95 per period (500 keywords), Guru astatine $249.95 (1,500 keywords), and Business astatine $499.95 (5,000 keywords).

2. SERP Gap Analyzer

Best for: Finding low-competition keywords

SERP Gap Analyzer identifies easy-to-rank-for keywords by scanning thousands of SERPs astir a chosen taxable and flagging anemic pages pinch signals for illustration slow load times, thin content, debased domain authority, aliases outdated pages.

To SERP Gap Analyzer erstwhile creating caller content, participate your domain and a seed taxable related to your product, service, aliases industry. The instrumentality scans SERPs and highlights keywords wherever anemic contented ranks high. 

For existing pages, link Google Search Console (GSC) to import underperforming pages and get betterment suggestions.

The level besides includes AI penning tools to make SEO titles, outlines, briefs, aliases afloat contented drafts.

What I Like

The AI Search Grader quantifies your visibility crossed AI hunt platforms. For example, Monday.com scored 96/100 successful my test. 

Having each visibility scores successful 1 dashboard makes it easy to measurement the existent effect of AI-driven efforts without having to comparison information from aggregate tools.

Pricing

No free scheme available. 

SERP Gap Analyzer costs $99 per period for 3 domains, 10 reports, and 6 keyword suggestions per report). 

A seven-day free proceedings is available, pinch in-app purchases for other features. 

3. Semrush Sensor

Best for: Monitoring Google algorithm updates and SERP volatility

Semrush Sensor tracks regular changes successful Google hunt results to show erstwhile volatility spikes, truthful you tin find whether ranking drops comes from a wide algorithm update aliases a site-specific issue. 

Semrush Sensor assigns a Sensor Score from 0 to 10 that reflects SERP volatility. A higher people intends stronger fluctuations—often a motion of a awesome Google update.

You tin show volatility crossed 25+ industries, including finance, health, and existent estate. 

Semrush Sensor besides tracks really SERP features, specified arsenic AI Overviews, alteration complete time. This helps you spot erstwhile Google is testing aliases expanding AI-generated results that could impact your site’s visibility. 

What I Like

When respective clients knowledgeable abrupt ranking drops successful Q3 2022, Semrush Sensor showed a crisp spike successful the regular score. 

That confirmed a wide Google update and ruled retired site-specific problems, which saved maine hours of manual troubleshooting.

Pricing

Free to use.

4. Mangools SERPWatcher

Best for: Quick SEO wellness checks

SERPWatcher is simply a lightweight instrumentality that tracks keyword rankings without information overload.

You tin show rankings connected desktop and mobile, target circumstantial countries aliases cities, and moreover link Google Business Profile (GBP) to way visibility successful section packs.

A standout characteristic is the Performance Index (PI). This people combines keyword rankings and hunt measurement to measurement wide SEO health. Instead of scanning agelong lists of changes, you spot a speedy snapshot showing whether visibility is trending up aliases down. 

You tin besides group civilization alerts to get notified erstwhile rankings alteration successful ways that matter astir for your brand.

What I Like

SERPWatcher tracks Google representation battalion rankings directly. When monitoring aggregate locations, it’s easy to spot wherever visibility is dropping aliases or improving, truthful I tin return contiguous action. 

Pricing

No free scheme available.

Plans commencement astatine $29.90 per period for 200 keywords. 

Premium plans commencement astatine $44.90 per period (700 keywords), and Agency plans commencement astatine $89.90 per period (1,500 keywords), pinch a 48-hour money-back guarantee.

5. Map Rank Tracker

Best for: Visualizing section rankings connected Google Maps

Map Rank Tracker shows precisely wherever your section business ranks connected Google Maps for selected keywords and is portion of the Semrush Local Toolkit.

To usage Map Rank Tracker, participate your business name, spot a grid complete your target area, and adhd the keywords you want to track. 

The instrumentality scans each grid constituent and displays your ranking for that location. Results look arsenic a color-coded heatmap, truthful you tin quickly spot areas of beardown and anemic visibility astatine a glance. 

You tin toggle betwixt tracked keywords astatine the apical of the screen.

Each run supports up to 100 keywords, pinch elastic scan intervals—daily, weekly, monthly, aliases manual.

Key section SEO metrics include:

• Average rank: Average position crossed each pins
• Share of voice: Weighted visibility score 
• Rank distribution: Position breakdown (1-3, 4-10, etc.) 

If you negociate aggregate locations aliases a ample work area, you tin bargain other campaigns and credits to grow tracking.

What I Like

Map Rank Tracker pinpoints hyperlocal visibility drop-offs.

For example, if I tally a bakery successful New York. I mightiness rank #2 adjacent Street A but #6 adjacent Street B. The grid highlights this gap. 

A competitor whitethorn person optimized contented for Street B. To adjacent the gap, I could people a Google Business Profile update mentioning Street B and upload a photograph tagged nearby.

Pricing

Included successful the Semrush Local Toolkit. 

Plans commencement astatine $30 per period (375 Map Rank Tracker credits). The Pro scheme costs $60 per period (1,225 credits), pinch civilization Business plans available.

6. AccuRanker

Best for: Real-time rank search for enterprises

AccuRanker is an enterprise-grade rank search level designed for precision and scale. It provides real-time keyword updates, letting you way ranking changes regular aliases refresh information each 2 hours. 

You tin show rankings connected desktop and mobile, way astatine the state aliases metropolis level, and shape campaigns pinch rule-based tagging.

AccuRanker besides includes pixel-level tracking, truthful you tin spot whether your results look supra aliases beneath the fold. 

And AccuRanker integrates pinch awesome reporting devices for illustration Google Search Console, GA4, and Looker Studio, which makes it a beardown prime for agencies and enterprises managing SEO astatine scale. 

What I Like

AccuRanker stands retired pinch its AI-powered metrics. 

For example, erstwhile search keywords for illustration “best task guidance tools” aliases “best CRM for solopreneurs,” I tin measure: 

• AI stock of voice: Measures really often your tract appears for a keyword by combining hunt measurement and CTR estimates
• AI click-through-rate (CTR): Predicts click likelihood based connected position, SERP features, and layout—useful erstwhile rankings look beardown but postulation lags
• AI hunt volume: Combines information from Keyword Planner, Search Console, and Trends to springiness a stable, realistic position of demand

Pricing

No free scheme available.

Paid plans commencement astatine $116 per period for 1,000 keywords.

Pricing scales based connected keyword volume, pinch yearly discounts and plans disposable for up to 1 million+ keywords.

7. SEOmonitor

Best for: Forecasting SEO effect and customer reporting

SEOmonitor is built for agencies that way rankings astatine standard and request transparent customer reporting.

It provides regular rank search crossed mobile and desktop, pinch 100-position SERP sum for each keyword.

SEOmonitor besides tracks SERP features, keyword-level sessions and conversions, and estimates really galore clicks spell to integrated results based connected the SERP layout.

A cardinal characteristic is forecasting. SEOmonitor predicts the imaginable postulation and conversions you could summation by improving keyword rankings.

Keyword-level forecasts show the worth each keyword tin make complete time, which helps agencies group realistic SEO goals.

What I Like

SEOmonitor makes it easy to necktie SEO capacity straight to gross impact.

When readying semipermanent strategies, I tin place which keywords are worthy targeting—not conscionable for traffic, but besides for their conversion potential.

The forecasting exemplary helps maine prioritize those keywords and support the roadmap pinch measurable information clients tin understand.

Pricing

No free scheme available.

Paid plans commencement astatine €99 per period for 1,000 keywords, pinch optional add-ons. 

8. Advanced Web Ranking

Best for: Tracking keyword rankings crossed lesser-known hunt engines

Advanced Web Ranking goes beyond Google by search keyword rankings connected much than 4,000 search engines, including YouTube and Amazon. It supports granular search by location, device, and language.

A standout characteristic is pixel tracking, which shows whether your page appears supra the fold aliases hidden nether SERP features. This helps explicate ranking drops and debased click-through rates.

For reporting, Advanced Web Ranking offers built-in templates for SEO capacity reports and civilization options for client-specific needs. 

The level besides measures your site’s stock of sound successful integrated hunt and benchmarks capacity against competitors.

What I Like

Advanced Web Ranking connects rankings to measurable business outcomes.

When I request to warrant a keyword set, the tool’s postulation and gross projections make the worth clear. 

It helps prioritize SEO efforts and demonstrates ROI pinch information that goes beyond elemental rank tracking.

Pricing

No free scheme available.

Plans commencement astatine $89 per period for 7,000 keywords. 

The Agency scheme costs $179 per period (14,500 keywords), and Enterprise is $449 per period (35,500 keywords), pinch civilization plans disposable for higher volumes.

9. Pro Rank Tracker

Best for: Multi-engine search pinch white-label reporting

Pro Rank Tracker monitors keyword rankings crossed Google, Yahoo, Bing, YouTube, and Amazon up to the 100th position. 

It supports search connected desktop and mobile and includes section ranking sum crossed aggregate countries and languages.

Pro Rank Tracker automatically generates SEO capacity reports. You tin schedule reports to nonstop by email daily, weekly, aliases monthly.

What I Like

Pro Rank Tracker offers flexible, client-friendly reporting.

For world clients, I tin stock reports successful their preferred language, set layouts to lucifer their brand. And present them by email, unrecorded link, aliases exports to Google Drive, Sheets, aliases Dropbox.

For much independence, I tin besides group up a branded login aliases mobile app truthful clients tin position results directly.

Pricing

No free scheme available. 

Paid plans commencement astatine $49 per period for 500 keywords.

Pro Rank Tracker besides offers a seven-day free proceedings for 500 keywords pinch each premium features. 

10. Keyword.com

Best for: Affordable SERP search pinch AI visibility features

Keyword.com is simply a cost-effective SERP search instrumentality for some SEO agencies and in-house teams that tracks Google keyword rankings bi-hourly, regular (for paid users), aliases play (for free users) crossed mobile and desktop. 

You tin select results by location down to the zip codification and make white-label reports successful conscionable a fewer clicks.

Keyword.com besides tracks AI visibility crossed ChatGPT, Perplexity, Gemini, and Google AI Overviews. 

The AI Rank Tracker shows wherever your marque appears successful AI-generated responses, which pages are cited, what contented is referenced, and really often your marque is mentioned. 

You tin besides show marque sentiment, citations, and competitor visibility successful AI platforms. 

For accepted SEO, Keyword.com supports on-demand refreshes, API access, instant alerts, and white-label reporting for client-ready presentations. 

What I Like

The free Spyglass instrumentality is simply a awesome bonus. It simulates Google SERPs for immoderate region aliases domain (e.g., google.com.au aliases google.co.uk) and opens Google pinch those settings applied—making it speedy to preview localized hunt results.

Pricing

A 14-day free proceedings is available.

Paid plans commencement astatine $3 per period (50 keywords) for Google tracking. 

API-only plans commencement astatine $46 per period (5,000 keywords), and the AI Visibility scheme starts astatine $24.50 per period (50 credits).

Enterprise plans are disposable connected request.

11. SE Ranking

Best for: Tracking keyword capacity crossed aggregate hunt engines and locations

SE Ranking tracks keyword rankings crossed awesome hunt engines, including Google, Bing, Yahoo, and YouTube. You tin select information by location, device, language, and moreover zip code.

Key features include: 

• Daily ranking updates pinch cached SERPs for inclination analysis
• Competitor search for your tract positive up to 20 rivals 
• Support for 100 locations per project
• Integrations pinch Google Analytics and Google Search Console

You tin shape keywords utilizing groups, tags, and notes, and show up to 37 SERP features, including AI Overviews. 

For agencies, SE Ranking supports branded reports, customer entree control, and unlimited projects connected higher-tier plans.

What I Like

SE Ranking makes it easy to observe keyword cannibalization issues. It automatically flags erstwhile aggregate pages compete for the aforesaid keyword, which helps forestall soul overlap that tin weaken rankings.

Pricing

No free scheme available.

Plans commencement astatine $52 per period (500 keywords). 

Pro costs $95.20 per period (2,000 keywords), and Business is $207.20 per period (5,000 keywords), pinch add-ons and civilization endeavor options available.

12. Google Search Console (GSC)

Best for:and meticulous hunt capacity information from Google

Google Search Console is simply a free instrumentality from Google that shows really your tract performs successful hunt and provides information connected clicks, impressions, click-through-rate (CTR), and mean position for your apical keywords. 

You tin besides position metrics by page, country, device, and different filters.

Although GSC doesn’t connection pixel-level tracking, competitor comparisons, aliases real-time updates, it delivers nonstop penetration into really Google views your site, which makes it 1 of the astir reliable SEO information sources. 

What I Like

I usage GSC to find high-impression keywords that aren’t driving capable clicks.

Go to “Search results,” use a query filter, and participate a marque aliases class term. Then benignant by impressions to place queries pinch debased CTR and optimize those pages for higher engagement.

Pricing

Free. 

13. Wincher

Best for: Tracking keyword rankings crossed 180 countries

Wincher tracks keyword rankings for desktop and mobile crossed 180 countries and allows you to show your site, way competitor domains, and person instant alerts erstwhile rankings change.

The level provides regular updates, postulation estimates, humanities trends, and smart keyword grouping to support projects organized. 

Wincher integrates pinch Google Looker Studio, WordPress, Wix, and different platforms, which allows you to sync reports easily. 

It supports some manual and automated reporting for elastic customer delivery. 

What I Like

Wincher makes SERP analysis elemental and actionable. 

I tin comparison my pages against top-ranking results for a keyword and place capacity factors specified arsenic connection count, page speed, contented strength, and backlinks. This helps maine creation a clear optimization strategy.

Pricing

No free scheme available.

Plans commencement astatine $41 per period (500 keywords). 

Standard costs $74 per period (1,000 keywords), and Professional costs $266 per period (5,000 keywords), pinch civilization plans disposable for much than 50,000 keywords.

14. SerpWatch

Best for: Receiving automated alerts for keyword ranking changes

SerpWatch tracks keyword rankings crossed Google, Bing, Yandex, and YouTube, some globally and locally. 

It monitors accepted rankings and SERP features specified arsenic featured snippets, People Also Ask, and image packs.

SerpWatch besides tracks which SERP features your competitors earn, which helps you spot wherever visibility is gained aliases lost. 

Daily ranking updates see screenshot verification, which shows an existent SERP snapshot for each keyword. This allows you to verify rankings pinch ocular evidence. 

SerpWatch provides proactive monitoring tools. You tin create civilization rules and person alerts via email, Slack, aliases different channels erstwhile rankings change. 

And timeline notes fto you log run updates aliases website edits, which helps you trace what caused a ranking shift. 

What I Like

SerpWatch integrates pinch Zapier for automation. For example, a abrupt ranking driblet tin trigger a task successful your task guidance instrumentality and tag an SEO master to analyse affected pages automatically. 

Pricing

No free scheme available. 

Plans commencement astatine $29 per period (7,500 keywords). 

Growth costs $59 per period (22,500 keyword checks), and Premium is $199 per period (75,000 keyword checks), pinch a 14-day money-back guarantee.

15. Whatsmyserp

Best for: Quick location-based rank checks pinch on-demand updates

Whatsmyserp is simply a elemental rank search instrumentality pinch regular ranking updates and unlimited on-demand checks.

It besides functions arsenic a section SERP monitoring instrumentality by allowing you to way rankings by location utilizing location-specific keywords. 

You tin group up alerts to get notified of ranking changes for selected keywords.

What I Like

The Whatsmyserp Chrome extension speeds up keyword research. 

While testing, I could cheque hunt measurement and CPC straight successful Google results—no request to unfastened different tab. 

Pricing

No free scheme available. 

Plans commencement astatine $19.99 per period (200 keywords). 

Premium costs $29.99 per period (500 keywords), and Professional costs $59.99 per period (1,000 keywords).

Whatsmyserp offers a 30-day money-back guarantee. 

16. SpySERP

Best for: Comparing SERPs broadside by broadside crossed devices and locations

SpySERP is simply a keyword search instrumentality that monitors rankings for your website and up to 100 competitor domains.

Key features include:

• Benchmarking: Compare your capacity straight against competitors 
• Cannibalization control: Detect and forestall aggregate pages from targeting the aforesaid keyword
• Automatic keyword grouping: Simplify keyword statement for larger campaigns 

What I Like

SpySERP makes side-by-side SERP comparisons speedy and accurate. For high-value keywords, you tin instantly spot ranking differences betwixt desktop and mobile aliases crossed different locations. 

Pricing

A free scheme is disposable for 5 keywords. 

Paid plans commencement astatine $7.20 per period (10,000 keyword checks), pinch higher tiers offering much checks.

An Enterprise scheme is besides available.

Stay connected Top of Your SERP Performance

Whether you're a solo marketer, agency, aliases managing SEO astatine scale, there’s a SERP search instrumentality that fits your goals and budget.

If you request a budget-friendly option, take Keyword.com. 

Running a section business? Try Map Rank Tracker aliases Mangools for location-based insights. 

Looking for precocious reporting and automation? Wincher aliases SerpWatch are beardown picks. 

For all-in-one search pinch AI visibility insights, usage Semrush’s Position Tracking wrong the Semrush SEO Toolkit.