Zohran and the Short Link

If you unrecorded successful NYC and are anyplace connected societal media, you’ll apt have seen Zohran's videos.

Oftentimes, his videos denote a caller task aliases inaugural aliases event.

If the announcement is thing that you can actively participate in, the videos besides ever extremity pinch a short, top-level link: nyc.gov/{initiative}.

I emotion that. I deliberation it:

1. Makes authorities easy to prosecute with. It’s a human-readable URL that I tin easy travel done on. It besides funnels societal media distribution into 1 place, owned and operated by NYC.
2. Sets up a shape of interaction. nyc.gov is wherever I can expect to interact pinch metropolis authorities online.
3. Follows up announcements pinch existent experiences.