YouTube Takes on TikTok With New Tools: 'You Can Build a Business'

YouTube is nan real money maker for creator Erika Kullberg erstwhile she compares it to different platforms. Kullberg, who has complete 21 cardinal followers crossed societal media, has made much than $353,000 successful 5 years done YouTube — compared to $5,756 connected TikTok and $20,251 connected Facebook.

Credit: Erika Kullberg

Now, pinch a TikTok ban possibly connected nan horizon, YouTube is giving caller devices to seasoned YouTubers for illustration Kullberg, while trying to tie much short-form video creators to Shorts, pinch caller features.

YouTube announced connected Thursday that Shorts will now person a Text to Speech usability pinch 4 in-built voices. So if a creator has written matter connected their Shorts video, they tin person that matter narrated for listeners.

Related: 'I've Never Regretted Leaving nan Corporate World Behind': This Former Lawyer Now Makes Six Figures connected YouTube — Here's How

The caller "Add yours" sticker intends that a creator tin now station a video of their time pinch nan sticker. Viewers tin past click connected nan sticker and station contented of their ain related to nan video, creating much opportunities for creators and viewers to virtually interact.

YouTube is besides extending car layout, a characteristic that takes longer YouTube videos, finds nan main taxable of them, and automatically zooms and crops to create civilization Shorts, to Android.

"We person 70 cardinal regular views correct now," YouTube Chief Product Officer Johanna Voolich said successful an update video, adding that YouTube Shorts "is a level that's growing" and that "you tin build a business done Shorts."

Related: How To Start a YouTube Channel: Step-by-Step Guide

YouTube publicized nan aforesaid 70 cardinal regular views number for Shorts successful September, penning astatine nan clip that nan views came from complete 2 cardinal signed-in users.

Though YouTube Shorts has a akin format to TikTok, societal media users still walk much clip connected TikTok. As of Q4 2023, U.S. adults spent 53.8 minutes connected TikTok each time connected average.

They spent 48.7 minutes connected YouTube successful comparison.

YouTube Shorts and TikTok videos are usually short, pinch YouTube Shorts capped astatine a minute. TikTok allows for longer videos up to 30 minutes; immoderate longer TikToks have gone viral.

Despite nan mostly bite-sized magnitude of videos connected YouTube Shorts and TikTok, users still spend much time connected those 2 platforms than they do connected different societal media sites.

Related: 'Pay Off My Debt' TikToker Explains How Much Money He Made from His Viral Video and nan Inspiration for nan Trend