YouTube is stepping up its efforts to sell you other streaming services

YouTube is preparing a large redesign of its TV app that will make it look much for illustration Netflix, according to a study from The Information. The caller design, which is expected to motorboat “in the adjacent fewer months,” will reportedly show paid contented from various streaming services connected the homepage.

YouTube presently lets you research shows and movies from services for illustration Paramount Plus, Max, and Crunchyroll arsenic part of the Primetime Channels characteristic it rolled retired successful 2022. Similar to the setup connected Amazon’s Prime Video, you tin prime and subscribe to these third-party services done YouTube, each while the level gets a trim of the payment.

However, you tin only entree this contented done the Movies and TV tab of the YouTube app, which The Information says makes it harder for users to find. YouTube besides reportedly stopped adding caller services to its Primetime offering arsenic it struggled pinch integrating paid contented into its homepage.

But now, the institution intends to lick this by putting paid subscriptions connected the app’s homepage. It will besides springiness creators the expertise to show their videos successful seasons – thing it already started letting creators do connected their channels – arsenic good arsenic play previews of shows automatically, The Information reports.

“The imagination is that erstwhile you travel to our [TV] app and you’re looking for a show, it’ll conscionable blend distant whether that show is from a Primetime Channel aliases that show is from a creator,” Kurt Wilms, YouTube’s elder head of merchandise management, told The Information. The institution has made some notable creation tweaks to its TV app complete the past year, and announced past period that TVs person go the “primary device” people usage to watch YouTube.