YouTube is now even bigger on TVs than phones

Feb 11, 2025 09:00 PM - 2 months ago 108036

Emma Roth

Emma Roth is a news writer who covers the streaming wars, user tech, crypto, societal media, and overmuch more. Previously, she was a writer and editor astatine MUO.

It’s official: group are spending much clip watching YouTube connected their TVs than connected their phones. In the platform’s yearly letter, YouTube CEO Neal Mohan revealed that viewers are watching much than 1 cardinal hours of YouTube contented connected their TVs each day.

For the past 2 years, YouTube has maintained its position arsenic the most-watched streaming work successful the US, according to information from Nielsen — and for bully reason. The institution has made immoderate important tweaks to its TV app that make the level look like a full-blown streaming service.

Last year, YouTube adjusted the layout of its TV app, allowing users to propulsion up a video’s comments and descriptions connected the correct broadside of the surface while the video plays connected the left. It also added “seasons” that make bid of videos easier to flip done pinch a remote, on pinch a Watch With characteristic that lets creators adhd commentary to games and events successful existent time.

“For much and much people, watching TV intends watching YouTube,” Mohan wrote. “But the ‘new’ tv doesn’t look for illustration the ‘old’ television. It’s interactive and includes things for illustration Shorts (yes, group watch them connected TVs), podcasts, and unrecorded streams, correct alongside the sports, sitcoms and talk shows group already love.”

Meanwhile, YouTube TV — which conscionable went up successful price — has amassed much than 8 cardinal subscribers, while YouTube Premium and Music subscriptions soared past 100 cardinal (including trials). These numbers remain unchanged from the ones YouTube provided past year. Mohan said the institution will “continue to amended fan-favorite YouTube TV features, for illustration Key Plays and multiview, and bring caller benefits to YouTube Premium subscribers.”

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