YouTube is making it harder to earn money on YouTube

Aug 11, 2026 12:26 AM - 1 hour ago 1

Starting February 1st, 2027, creators who want to monetize their transmission done YouTube’s Partner Program (YPP) will request astatine least 1,000 subscribers and either 8,000 qualified watch hours complete the past year, aliases 20 cardinal qualified Shorts views successful the past 90 days. That’s a sizeable jump from YouTube’s existent requirement of 1,000 subscribers pinch 4,000 watch hours successful the past year, aliases 1,000 subscribers pinch 10 cardinal Shorts views successful the past 90 days. Creators will besides request to support 10 cardinal Shorts views complete 90 days to gain money from the Shorts Creators Pool, though falling beneath this period won’t consequence successful removal from YPP.

Additionally, YouTube says creators will use from an description of its cheaper Premium Lite subscription, which is coming to each countries wherever it offers Premium. YouTube splits up subscription gross to creators based connected watch clip and views, pinch 55 percent dedicated to long-form videos and 45 percent for Shorts. “With these further subscribers, creators tin expect higher earnings: erstwhile a personification signs up for Premium, partners, connected average, gain much than erstwhile the personification was watching ads,” YouTube says.

The requirements are changing arsenic YouTube ramps up efforts to go much for illustration a premium TV work alongside Netflix, HBO Max, and Disney Plus, alternatively than conscionable an online level for videos. This year, YouTube struck deals to broadcast shows from large names for illustration Trevor Noah, and broadly rolled retired a feature that allows creators to shape their videos into seasons.

Separately, location are immoderate caller requirements for creators to support earning money from ads and subscriptions done the YPP, though. That includes maintaining either 1,000 watch hours complete the past year, 1 cardinal Shorts views, aliases 2 long-form videos aliases 5 Shorts uploaded each 90 days. YouTube’s existing policies opportunity it will region creators from the YPP if they haven’t uploaded a video aliases published contented to the Posts tab for astatine slightest six months. Creators already successful the programme will request to judge the caller position by January 31st, 2027, to support making money from their content.

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