Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, "today we’re launching the preview of our Connected Apps Platform, a unified way for additional app developers to bring their capabilities immediately into Gemini and Search."
Connected Apps is not new, we wrote concerning them whenever we covered Google individual intelligence inside Google Search and AI Mode. The item is, fair since you create an app, it doesn't average searchers volition see it. They need to add your app to their personalized Google Search settings as documented here.
Google wrote:
The Connected Apps Platform gives developers the chance to build formerly and attain high-intent users throughout the two Search and the Gemini app. Developers merge alongside a cloud-hosted MCP server or Android MCP using the AppFunctions APIs, afterward use the Google Connected Console to register, test, and present their app. Before review, developers choose whether it volition go live in Search, the Gemini app, or both. Once live, you can track traffic, latency, and error rates, and keep authority of your brand identity, including verified logos and authenticated accounts.
You can try to sign up for this over here.
Here is how it plant whenever person uses AI Mode:
Google additionally announced it has added additional than 50 Connected Apps between Search and Gemini in areas ranging from efficiency and event ticketing to health and fitness. Integrations alongside partners akin Adobe, Experian, Localiza, and Peloton are live for users in Gemini, and in the coming weeks, Google stated they volition be bringing these Connected Apps to Search as well.
Rajan Patel from Google stated on X he "coded up a quick betterment to one of our sports features in Search using Carbon." I don't think he is referred to a Connected App but I am not sure:
On the escape rear to SF from Tampa yesterday (as a die difficult @RaysBaseball fan, saw them endure 10-1 😢), I coded up a quick betterment to one of our sports features in Search using Carbon. Also, sports fans, if you have ideas to tweak our sports features to enhance them, let me know, and perchance I can get it done!
— Rajan Patel (@rajanpatel) October 28, 2026
Marie Haynes called this is "something equal bigger for Search Marketers." "You can now build apps (using MCP) that can be used immediately inner Google Search and Gemini," she stated on X. "Remember whenever Sundar Pichai stated that Search volition rotate into an delegate manager? This is it! For 25 years, Search was a location anywhere group connected alongside websites for information. In this new era, it's functionality that matters. Your endeavor volition be established on Search if it helps group (and their agents) get things done," she added.
John Mueller from Google wrote on LinkedIn, "I'm excellent enthusiastic concerning connected apps as a hunt platform. It's motionless extremely early, so I'm inquisitive how it all plant out, but the mix of standardized interface / MCP + Search opens up a lot of possibilities. (I don't activity on connected apps, so this is fair my POV)"
Forum conversation at X.
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