WP Engine announced Commerce Connect, a business pinch BigCommerce that enables ecommerce stores to standard to the adjacent level without immoderate downtime aliases changes to SEO. Most importantly, Commerce Connect is not astir replacing platforms but enabling a safe measurement to modernize and turn to the adjacent level while preserving everything astir the brand.
What WP Engine announced is astir helping ecommerce stores migrate their business without downtime while besides preserving SEO. Scaling and modernizing an ecommerce shop tin negatively effect hunt visibility, but WP Engine’s Commerce Connect solves that problem by preserving each of the WordPress SEO, design, and personification experience, making the prime to standard a business an easy one.
Heather Brunner, Chairwoman and CEO astatine WP Engine, explained:
“Growing ecommerce brands shouldn’t person to take betwixt the WordPress acquisition they’ve invested successful and the commerce capabilities they request to scale, our business pinch BigCommerce gives brands the elasticity to standard confidently, accommodate arsenic their business evolves, and build for what’s next.”
That portion astir “what’s next” is important because of the profound changes introduced by AI shopping, which Commerce Connect tin address.
The charismatic announcement shares really Commerce Connect works:
“By connecting BigCommerce’s endeavor commerce level pinch WP Engine’s platform, high-growth midmarket brands tin standard their ecommerce capabilities while leveraging the powerfulness of WordPress.
Keeping contented and commerce connected besides helps brands support accordant merchandise accusation crossed their integer experiences, creating richer shopping journeys while strengthening merchandise visibility arsenic AI-powered hunt and find proceed to evolve.”
Interview With VP of Product At WP Engine
MCP had the opportunity inquire much questions astir Commerce Connect, Keith Fafel, VP of Product astatine WP Engine provided answers that should thief ecommerce stores understand really the caller merchandise tin thief them.
Not About Replacing Platforms
What are the signs that a WordPress-based ecommerce shop whitethorn request to modernize and measurement up to a much tin ecommerce solution? What advantages does Commerce Connect supply merchants who find themselves outgrowing WooCommerce and are fresh to turn their business to the adjacent level?
Fafel explained that this is not astir replacing WordPress:
“We spot WP Engine Commerce Connect for BigCommerce arsenic solving a broader maturation and level challenge, while helping increasing brands standard pinch confidence. It’s not astir replacing 1 level pinch another. Each ecommerce solution takes a different attack to helping brands create a successful online store. We want to support increasing the WordPress ecosystem, and this solution provides optionality for scaling ecommerce sites.
WP Engine Commerce Connect for BigCommerce provides respective advantages to merchants. The biggest advantage is that it enables them to sphere the WordPress experiences they’ve already built while adding the endeavor commerce capabilities needed to support larger catalogs, higher traffic, and continued growth.”
How Commerce Connect Preserves SEO
Many businesses put heavy successful content, SEO, and civilization WordPress experiences earlier they outgrow their ecommerce platform. How does this business thief them sphere those investments while continuing to grow?
WP Engine’s Keith Fafel responded:
“WP Engine Commerce Connect for BigCommerce preserves build investments by allowing brands to support their existing WordPress content, themes, civilization designs, URL structures, and SEO foundation. Instead of rebuilding the consumer-facing experience, brands tin modernize the commerce level underneath it, reducing disruption while gaining the scalability and capabilities needed for continued growth.”
A Safe Path To Scale Ecommerce And Keep What Works
How does this business alteration what’s imaginable for WordPress merchants that wasn’t applicable before?
Fafel answered:
“This business gives increasing WordPress brands a caller way to scale. Instead of choosing betwixt preserving the integer experiences they’ve built aliases adopting much precocious commerce capabilities, they tin now do both. This intends merchants tin proceed to standard while preserving the content, design, SEO, and customer experiences that thrust their business. This solution provides WP Engine customers pinch a prime for really they run and standard their ecommerce business, while keeping them successful the WordPress ecosystem.”
That is an absorbing reply because it underlines that Commerce Connect is not a replacement for WordPress, it’s a measurement to sphere each the things that activity pinch the WordPress level while besides modernizing and scaling.
What Kinds Of Business Benefit From Commerce Connect?
I asked WP Engine’s Keith Fafel to show america what kinds of businesses guidelines to use the astir from WP Engine Commerce Connect for BigCommerce, and what are the characteristics of a marque that needs to modernize pinch Commerce Connect.
Fafel explained that high-growth brands that consciousness they’re reaching the limits of their existent level guidelines to benefit:
“WP Engine Commerce Connect for BigCommerce is designed for high-growth, mid-market brands generating <$1M successful GMV that are reaching the adjacent shape of their ecommerce journey. They typically person established WordPress websites pinch important investments successful content, design, and SEO, and are experiencing increasing merchandise catalogs, higher traffic, and much analyzable commerce needs.
Rather than rebuilding what already works, these businesses want a measurement to modernize their commerce capabilities while preserving the integer experiences that person helped thrust their growth.”
What capabilities do businesses typically observe they request arsenic they standard and really does BigCommerce supply that?
Fafel answered:
“As merchants grow, they typically request to support larger merchandise catalogs, higher postulation volumes, much analyzable operations, and request greater elasticity to accommodate arsenic their business evolves. Through our business pinch BigCommerce, the level gives brands an enterprise-ready commerce instauration that scales pinch those needs, while allowing them to sphere the WordPress experiences that already thrust their business.”
Learn much about Commerce Connect here.
Featured Image by Shutterstock/Dilok Klaisataporn
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