Wix vs. WordPress: Which Is Best in 2024?

So you want to create a website. For your business, a individual blog, aliases a broadside project. But you’re not judge which level to use.

You’ve apt travel crossed Wix and WordPress. 

But which 1 is easier to use? More cost-effective? Ultimately, which 1 is correct for you?

Read connected truthful you tin make an informed determination and take nan champion level for your website.

Wix vs. WordPress: A Quick Overview

Wix is simply a bully action for beginners who want to build a fixed website aliases a elemental online beingness without immoderate coding. It’s peculiarly useful for freelancers, mini business owners, and individual projects.

WordPress offers much functionality and flexibility. WordPress besides doesn’t require coding knowledge, but it surely has a steeper learning curve. The effort pays disconnected if you request a much complex, scalable website. 

It’s a beardown prime for online stores, bloggers, and content-heavy sites. 

Here’s a ocular overview of nan main differences betwixt nan 2 platforms:

WordPress.com vs. WordPress.org

One much point to statement pinch WordPress concerns nan 2 platforms that exist:

• WordPress.com is simply a subscription-based website building platform. It offers little elasticity and customization but provides managed hosting and handles method aspects for illustration information and updates. It’s a amended action for beginners who for illustration a little technically demanding attack to website creation.
• WordPress.org puts you successful afloat control. You’re responsible for hosting your ain tract and handling different method aspects for illustration information (and paying for these things). But arsenic it's open-source, it's free to download and usage (on hosting you salary for separately), and offers much power complete customization, plugins, and themes.

We’ll talk some of these passim nan article. But fixed WordPress.com offers an all-in-one solution without needing to acquisition outer hosting, it’s often nan action group mention to erstwhile comparing WordPress to Wix.

Wix vs. WordPress: SEO 

Following search motor optimization (SEO) champion practices tin thief amended your site’s visibility and rankings successful hunt results. Which is important to attracting and engaging nan correct audience.

So, erstwhile choosing a contented guidance strategy (CMS), see really good nan level itself is optimized and really overmuch power you person complete your site’s SEO.

Wix is bully for handling nan basal SEO needs for astir websites automatically. WordPress does a batch of this too, but it mostly provides you pinch much power complete your site’s SEO, too.

Wix SEO

Wix simplifies SEO for beginners by automating galore SEO elements for illustration meta descriptions and title tags, consistently updating your sitemap, and moreover optimizing your images for faster page loading. 

If you’re caller to SEO, aliases for illustration a hands-off approach, you tin attraction much connected creating contented and moving your business. And not arsenic overmuch connected advanced SEO tasks.

Wix besides provides a personalized SEO checklist to streamline nan setup process. Which is particularly adjuvant if you don’t cognize wherever to start.

To start, input your business’ name, location, and up to 3 keywords that champion picture your business. (More connected really to find these keywords later.)

Your Wix SEO checklist mightiness look thing for illustration this:

Click each point to spot elaborate instructions. 

Let’s opportunity you prime “Set nan homepage’s title for hunt results.” You’ll spot a drop-down paper explaining why this action is important on pinch a step-by-step guideline connected really to do it. 

To start, prime nan pencil icon successful nan apical correct area of your checklist.

Within nan “Edit setup info” pop-up, prime “Find precocious performing keywords” successful nan “Keywords” section.

Click “View app” from nan “Semrush Keyword Research” box.

Click “Add to site” to link to your existing Semrush account.

Don’t person an relationship yet? Create a Semrush relationship for free—no in installments paper required.

WordPress SEO

With WordPress, you get elasticity and power complete your site’s SEO. You tin customize aspects like:

• Permalinks (URL structure): To thief some users and hunt engines amended understand your pages 
• Nesting your pages into subfolders: To make it easier for Google and users to navigate your site
• Title tags: To show users and hunt engines what your page is about, which is important for some personification acquisition and hunt performance

But you can’t alteration each facet of your WordPress SEO without either tweaking immoderate codification aliases utilizing plugins. This is wherever nan level of power and elasticity often emergence supra what Wix is tin of.

There are tons of free and paid WordPress SEO plugins, for illustration Yoast, that make managing aspects of your site’s SEO easier.

Yoast’s free type helps you optimize title tags, meta descriptions, URL slugs, and overmuch more. 

To thief hunt engines and users to understand your content. Which tin amended your hunt rankings and thrust much postulation to your website.

With Yoast’s premium plans, you person entree to further features like:

• Internal linking suggestions: To thief you easy find and nexus related contented wrong your site, which benefits SEO and personification navigation
• Content insights: These see matter length, SEO title width, and readability, to guarantee your contented is well-structured and SEO-friendly
• Redirect manager: To thief you group up redirects truthful your users don’t brushwood 404 errors if you delete aliases move content
• Semrush integration: For keyword investigation and to optimize your contented straight successful WordPress

Image Source: Yoast

Whether you take Wix aliases WordPress, usage Semrush’s Keyword Manager instrumentality to execute keyword investigation for your site. To thief you understand what your assemblage is searching for, truthful you tin create contented they’ll find valuable.

Open nan instrumentality and input up to 5 seed keywords. These are wide hunt position related to your business. Then, prime your state and click nan “Create list” fastener to cod keywords automatically.

Next, you’ll spot a database of keyword clusters, which are groups of keywords applicable to nan wide (seed) keyword(s) you entered.

If you click connected a cluster, you’ll besides spot nan search intent, keyword difficulty, and hunt measurement of each keyword successful nan group. So you tin prime keywords that are not only relevant, but besides springiness you a amended chance of attracting postulation to your site.

Ideally, target keywords pinch debased keyword trouble scores and precocious hunt volumes. Try Keyword Manager for free to commencement optimizing your Wix aliases WordPress website today.

Wix vs. WordPress: Pricing 

Both Wix and WordPress connection free plans pinch constricted functionalities. And some platforms’ pricing whitethorn alteration depending connected whether you opt to salary monthly aliases annually.

Wix’s paid plans commencement astatine $17 per month.

WordPress.com’s premium plans commencement astatine $9 paid monthly (and see hosting, for illustration Wix). Whether you get a domain included pinch either level depends connected your chosen plan.

WordPress.org is free to use. But you salary for your ain domain and hosting. 

Let’s comparison nan costs of WordPress vs. Wix.

Wix Costs 

With Wix, you tin create and big a website for free. But it’s not without limitations. For example: 

• Your domain is simply a branded Wix address, for illustration “accountname.wixsite.com/siteaddress.” Which doesn’t look arsenic master arsenic a civilization domain, for illustration businessname.com.
• Wix’s free hosting package includes 500MB of unreality retention and 500MB of bandwidth. So there’s not overmuch abstraction for your images, videos, and files. Low bandwidth results successful slower page load speeds.
• Online payments aren’t included successful Wix’s free plan. So you can’t waste products and services straight from your site.

Wix’s premium subscriptions commencement astatine $17 per period for nan Light plan.

Wix Light is simply a awesome starter solution for freelancers and individuals who want to build a individual aliases portfolio site. You tin adhd lead seizure forms, automatically nonstop emails to tract visitors, and adhd up to 30 minutes of video content.

But if you scheme to usage Wix for an ecommerce site, for example, you’ll request to upgrade successful nan Core scheme astatine minimum. 

WordPress Costs 

WordPress.org is free. But you request your ain domain and web hosting to instal it, and costs from third-party providers vary.

For those who are caller to building websites, this tin beryllium tricky. But nan much analyzable setup mightiness beryllium worthy it for nan further elasticity and customization options.

With WordPress.com, nan pricing building is much straightforward. And, for illustration Wix, nan level handles hosting for you. 

WordPress.com’s premium subscriptions commencement astatine $4 a period for nan Starter plan. There is simply a free plan, which comes pinch akin limitations to Wix. Your domain will beryllium a subdomain of WordPress (e.g., yourdomain.WordPress.com), but you do get unlimited bandwidth and 1GB of storage.

WordPress starter is perfect for bloggers, individual website owners, aliases mini businesses who want a much master look. 

But if you want much storage, little committee fees (if you’re trading products), aliases much ways to customize your site, see nan pricier plans.

Wix vs. WordPress: Usability 

Both WordPress and Wix person their ain versions of nan drag-and-drop interface. This is an easy-to-use strategy to build websites, particularly if you’re a beginner.

However, Wix’s creation interface is mostly much user-friendly than WordPress’s artifact editor. 

Which intends it’s often easier for beginners to build a tract utilizing Wix. But pinch WordPress, you’ll person much elasticity successful creation and functionality. Which is peculiarly adjuvant arsenic your needs and skills evolve.

Wix Usability 

Wix has a straightforward interface that makes designing and managing a tract comparatively easy. Even if you’re not peculiarly tech-savvy. 

Thanks to its 800-plus templates and intuitive drag-and-drop creation system, you tin “build” a website quickly.

Let’s opportunity you’re a freelance photographer who needs a portfolio to showcase your work.

Simply prime a template from Wix’s template library, hover complete it, click “Edit,” and get correct to designing. 

From here, adhd features like:

• Sections: These item your services, business info, interaction forms, and activity samples
• Apps: To thief you seizure leads, prosecute pinch tract visitors, amended SEO, and more
• Media: Including images and videos some straight from your instrumentality and Wix’s media library
• Elements: Like text, buttons, civilization code, and moreover testimonial sections

If you’re stuck, whether you’re connected a free aliases paid plan, you person entree to 24/7 customer care. Although location are premium and VIP support options for those connected paid plans.

WordPress Usability

On a WordPress.org site, you tin customize almost each facet if you person nan basal method skills. You tin make your tract look precisely really you want and adhd a wide scope of functionalities. 

However, this level of customization tin beryllium analyzable and overwhelming for a beginner. And it tin get costly to adhd functionality done paid plugins.

WordPress.com, connected nan different hand, offers a much managed acquisition that simplifies setup and maintenance. Still, immoderate users mightiness find it has a steeper learning curve than Wix.

To start, nan level guides you done a checklist for mounting up your site.

This includes helping you determine whether to prime a pre-designed taxable aliases commencement from scratch. 

After choosing a theme, you’ll take a homepage creation from a database of free aliases paid options. There are tons of templates, but you tin select them based connected your niche.

WordPress besides comes pinch a powerful artifact editor that lets you insert blocks into your pages pinch ease. Such arsenic a matter block, a photograph and caption block, aliases a video block. 

Build your page, artifact by block.

The WordPress creation interface tin beryllium cluttered and overwhelming owed to nan number of options and devices available. The editing acquisition isn’t arsenic streamlined arsenic Wix’s.

But pinch WordPress, you person nan state to customize astir each facet of your site. (More connected customization options later.)

With WordPress.com, nonstop support done email aliases unrecorded chat is disposable only to Pro users. If you’re utilizing WordPress.org, your support varies depending connected your circumstantial themes, plugins, and web host.

Wix vs. WordPress: Mobile-Friendliness 

Both WordPress and Wix make it imaginable to create a mobile-friendly site. 

But WordPress offers tons of plugins that tin heighten your site’s mobile optimization. And galore WordPress themes are designed to beryllium mobile-friendly. 

Wix sites are besides designed to beryllium mobile-friendly. You whitethorn request to set immoderate creation elements to guarantee they show correctly connected various devices. But this is mostly existent for WordPress arsenic well.

The quality betwixt Wix and WordPress present is that, connected Wix, it’s easier to tweak your mobile tract separately. So you tin alteration things without affecting your desktop look.

Wix Mobile-Friendliness 

Unlike WordPress, Wix templates aren’t afloat responsive. 

What does this mean?

Wix automatically creates a abstracted mobile position of your tract erstwhile you’re first building it. But not each constituent is automatically optimized for smaller screens. Use nan Wix mobile editor to guarantee everything looks bully and performs good connected mobile. 

The perk of nan mobile editor is that you tin hide, aliases add, elements connected mobile position without changing thing connected desktop. You tin tailor nan mobile acquisition without affecting immoderate different type of nan site.

Access nan mobile editor by clicking nan mobile icon successful nan apical barroom of nan Wix editor interface.

However, Wix doesn't connection mobile-specific apps, aliases plugins, to heighten mobile tract functionality for illustration WordPress does.

You besides can’t specifically edit your Wix tract for tablets for illustration you tin connected WordPress done plugins and page builders.

On this front, WordPress is much advanced.

WordPress Mobile-Friendliness 

Many of WordPress’s themes are made to beryllium mobile-friendly and responsive. Meaning they automatically accommodate to each surface sizes. 

But if you take a taxable made by personification else, it's up to you to make judge it useful conscionable arsenic good crossed these devices. 

Check really menus, images, and matter boxes resize and reposition themselves to spot if everything adjusts correctly connected smaller screens.

Depending connected nan theme, you whitethorn not beryllium capable to edit your site’s mobile and desktop views separately. To customize your tract for mobile, you whitethorn request to usage further plugins (only disposable connected definite WordPress.com plans), third-party page builders, aliases moreover civilization code.

And nan acquisition mightiness not ever beryllium arsenic soft arsenic platforms for illustration Wix, which person dedicated mobile editors. But location are plentifulness of WordPress plugins disposable to thief you amended mobile performance. 

For example, there’s a plugin for automatically making your tract paper much responsive. And different that optimizes your images truthful your pages load faster. Running a hunt for mobile-friendly plugins will uncover plentifulness of options.

Wix vs. WordPress: Ecommerce 

Wix is typically nan amended ecommerce for beginners. It guides you measurement by measurement done nan process pinch easy-to-follow instructions and an intuitive interface.

But WordPress gives you much power complete your store. The first setup mightiness beryllium much complex, but nan other effort builds a instauration for your store. It tin standard and accommodate pinch your business.

Wix Ecommerce

Wix has a dedicated online shop platform, called “Wix eCommerce.” It’s a bully action for mini business owners aliases those conscionable starting to waste online. 

Because it simplifies nan process of setting up an ecommerce website and doesn’t require you to instal further plugins for illustration WordPress typically does.

To entree basal ecommerce functions connected Wix, you must upgrade to astatine slightest nan Core scheme astatine $29 per month.

With Wix Core, you tin negociate basal ecommerce functions for illustration accepting payments, mounting up subscription plans, and search your site’s analytics. 

Wix besides lets you waste connected aggregate marketplaces for illustration Amazon and Instagram done a unified dashboard, making it easier to scope a broader audience.

Wix eCommerce supports integration pinch complete 50 costs gateways, which is less than nan assortment offered by WordPress, but includes celebrated options for illustration Wix Payments, PayPal, and Stripe.

You tin besides judge debit and in installments paper payments, on pinch Buy Now Pay Later providers for illustration PayPal.

This makes it much convenient and provides much options for your customers, perchance boosting income and improving personification experience. 

However, Wix isn’t arsenic scalable arsenic WordPress. So handling much analyzable shop structures aliases a wide scope of merchandise variations tin beryllium a challenge. 

WordPress Ecommerce

Ecommerce capabilities aren’t inherently built into WordPress. Instead, you request to usage an ecommerce plugin for illustration WooCommerce. 

On WordPress.org, you tin adhd WooCommerce to your tract for free to motorboat your online store. 

On WordPress.com, upgrade to astatine slightest nan Creator plan, which costs $25 per month, to entree plugins. 

Then, WooCommerce is free to download and install.

However, location is simply a 2% committee interest for modular costs features connected nan Creator Plan. If you put successful nan Entrepreneur plan, nan level doesn’t return a committee fee. 

With WordPress, you tin besides judge payments successful much than 135 currencies. On Wix, you tin only judge payments successful 1 currency. 

Finally, WooCommerce lets you judge awesome in installments cards, nonstop slope transfers, and checks. Along pinch region-specific costs gateways for illustration Stripe and PayPal.

If handling WooCommerce plugins and costs gateways feels daunting, see nan WordPress Entrepreneur plan. This scheme comes pinch built-in ecommerce extensions and capabilities you mightiness request for your store.

Further reading: How to Start an Ecommerce Business: A Simple 7-Step Guide

Wix vs. WordPress: Blogging

In Wix vs WordPress for blogging, WordPress has nan edge.

Both platforms fto you stock content, adhd tags, and categorize posts. Wix offers a user-friendly blogging level that's bully for beginners and hobbyists. But it's not arsenic broad arsenic WordPress successful position of customization and precocious blogging capabilities.

Wix for Blogging 

Some Wix templates travel pinch a blog conception already built in. If not, you tin adhd a blog conception to your tract arsenic you’re building it. 

Wix offers each nan accepted blog features, for illustration creating, managing, categorizing, and tagging posts. 

As you’re drafting a post, you tin adhd a fistful of elements for illustration images, galleries, buttons, and civilization HTML code. Along pinch different modular features for illustration polls, social-sharing buttons, and “like” counters. 

But nan customization capabilities extremity there.

You do get entree to a built-in SEO adjunct that guides you done basal optimizations. Making it easier for beginners to optimize their blogs for some hunt engines and users.

And you tin navigate to nan basal and precocious SEO settings of a peculiar station to get recommendations connected really to optimize it further.

What somewhat sets Wix isolated is that it makes monetizing your blog rather straightforward.

With its monetization features, you tin easy instrumentality a paywall for exclusive content, connection various subscription and rank plans, creation and waste online courses and programs, and moreover negociate paid booking services.

WordPress for Blogging 

WordPress started retired arsenic a blogging level earlier increasing into a complete contented guidance system. So nan level is good optimized for bloggers.

For example, nan interface for creating blog posts is nan aforesaid arsenic making each nan different pages connected your website. So nan process is acquainted and makes it easy to decently format a blog post, for example.

With WordPress, bloggers besides person greater power complete nan layout, design, and functionality of their blogs compared to Wix.

As you're designing blog posts, you tin adhd galore blocks for illustration quotes and civilization code, text, widgets, and moreover patterns—a premade postulation of blocks you tin insert to make designing your blog moreover easier.

Finally, thousands of plugins beryllium specifically for enhancing your WordPress blog. From precocious SEO to societal media integrations. (More connected customization and plugins successful nan adjacent section.)

So erstwhile it comes to building a powerful blog that’s feature-rich, scalable, and highly-customizable, WordPress is nan winner.

You will request a Semrush account to usage nan plugin (you tin create 1 for free). When you activate nan plugin, it provides SEO, readability, reside of voice, and originality recommendations. Directly wrong nan WordPress interface.

But you tin still usage this instrumentality moreover if you opt for a Wix website. No matter which contented guidance strategy you choose, you tin use from nan SEO Writing Assistant pinch a Semrush account. 

Wix vs. WordPress: Customization 

WordPress is highly customizable and a awesome action for those pinch immoderate web creation acquisition aliases don’t mind a steeper learning curve. 

Wix offers acold little customization but is easy to use. Which makes it a amended prime for those caller to building websites and looking for a simpler approach.

Wix Customization 

Wix offers much than 800 templates to thief you find nan correct look for your website.

You tin take designs for:

• Creative CVs and portfolios 
• Online shops 
• Online forums 
• Non-profit initiatives 
• Blogs 
• Hotel and B&B sites 
• Landing pages 
• Restaurants and bars 
• Schools, universities, and courses 

The Wix App Market, pinch much than 500 apps (like WordPress’s plugins), tin boost your site’s capabilities.

For example, an app called Poptin lets you adhd interactive pop-ups and forms to your site. So you tin summation engagement, seizure much leads, and, if you person a shop, trim cart abandonment rates.

The App Market organizes nan apps by usefulness, trending status, aliases targeted business needs. To much easy find what you’re looking for.

Developers tin besides make their ain apps connected Wix. So you’re not constricted to conscionable what’s presently available. There’s ever nan action to create thing unsocial that fits your website’s requirements (or enlist a developer to thief you).

WordPress Customization 

WordPress offers astir 12,000 free themes. Some are made and managed by WordPress itself. Others are from third-party contributors. 

And nan organization consistently adds caller themes, truthful you tin ever find up-to-date options.

Plus, dissimilar Wix, you tin ever alteration your taxable connected WordPress without losing your content. (Although you whitethorn suffer immoderate functionality aliases creation elements, truthful you still request to return attraction erstwhile swapping themes.)

If thing catches your eye, collaborate pinch a developer to create a civilization theme.

There are besides astir 60,000 free plugins connected WordPress. Some are developed by WordPress itself, and immoderate are created and maintained by nan organization of developers. 

So, if you don’t mind a learning curve, there’s really nary limit to really overmuch you tin customize your WordPress site.

This besides intends your tract is scalable and tin germinate arsenic your needs change. 

Finding nan Right Fit: WordPress vs. Wix

So is Wix amended than WordPress? It depends connected your needs and skills.

Wix is easy for beginners to build their sites. You will find capable variety, themes, and other functionality to do what galore individuals and mini businesses need.

WordPress is much analyzable but besides much powerful. It offers a broader scope of capabilities and customization options and lets you build a much scalable site.

Whichever action you choose, Semrush offers a wide scope of devices to thief you amended your performance. Such as: 

• Position Tracker to support tabs connected your site’s hunt rankings and moreover show your competitors’ maturation truthful you tin enactment up successful nan title for visibility
• Site Audit for analyzing nan wellness of your tract and ensuring your SEO foundations are successful place
• Keyword Magic Tool to investigation nan astir valuable keywords, find caller ranking opportunities, and target nan circumstantial position that will thief your tract pull nan correct audience

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