Why tech leaders are writing code again

Aug 06, 2026 04:53 PM - 1 month ago 330

Reza Khadjavi

Reza Khadjavi, CEO of Motion, said he feels an urgency to build. Courtesy of Reza Khadjavi

Jean-Michel Lemieux missed building things pinch people.

The erstwhile main exertion serviceman astatine Shopify served connected boards and dabbled successful VC work, yet said that activity unsocial near him excessively acold removed from the work.

"I'm successful these committee meetings, and it feels for illustration I'm a coach of a pro team, but I can't spot them play the game," Lemieux, 54, said.

He said he loves the power of "hands connected keyboard." So, these days, he's moving astatine Spellbook, which makes an AI copilot for lawyers. With the title "executive individual contributor," he's capable to some lead and build.

"I emotion that adrenaline," he said.

For Lemieux and executives for illustration him, going backmost to package improvement isn't only astir revisiting an aged passion. AI is transforming package development truthful quickly that immoderate tech leaders are choosing to walk little clip managing and much clip building.

Back successful the trenches

Reza Khadjavi feels the aforesaid urgency to build as the CEO of Motion, which created an "AI coworker" for marketers.

A mates of years ago, he began spending much clip trying to understand AI and became "really fired up" because he said once-in-a-generation technological changes create tremendous opportunities. At the aforesaid time, Khadjavi was besides terrified, thinking, "If I don't spell into the weeds connected this stuff, the institution mightiness die."

So, while he hadn't written a statement of codification successful astir a decade, Khadjavi bought a Mac mini and loaded it pinch an AI supplier to thief him investigation various tasks.

Eventually, Khadjavi shared the supplier pinch others astatine his Toronto company, which has astir 80 people. "It conscionable started taking disconnected internally," he said, arsenic staffers began asking the supplier questions for their ain work.

The acquisition "really changed my position of what it intends to beryllium a leader astatine a exertion company," Khadjavi said. He said it became clear that the accepted contented that leaders had to delegate and attraction connected mounting a imagination was becoming outmoded. That meant that astatine times, Khadjavi could enactment much for illustration an individual contributor.

Working connected the AI supplier allowed him to consciousness like, ''OK, I spent immoderate time, I built something, and that point is useful to the remainder of the team."

Staying adjacent to the work

After leaving his domiciled arsenic an engineering head astatine Meta successful May, Robert Sweeney looked for jobs successful and retired of leadership, connected the information that immoderate guidance roles would let him to walk astatine slightest 30% of his clip building software.

Sweeney landed astatine Citizen Health, a healthtech institution that helps patients pinch uncommon diseases stock their aesculapian records to accelerate research. Sweeney now spends half his clip managing and half building software.

Working alongside engineers has convinced him that leaders request to enactment adjacent to the quickly evolving work.

"I felt for illustration I couldn't beryllium a axenic head anymore, moreover if I wanted to, because I couldn't understand the activity that they were doing," he said.

"How tin a head aliases a elder head moreover clasp the engineering squad accountable astatine each if he has nary conception of what it takes to build the software?" Sweeney said.

The consequence of getting excessively hands-on

Not each executive thinks getting backmost to building is the correct move. Sameer Ranjan, main exertion serviceman astatine the Dallas AI startup Catenate, said he still enjoys tinkering pinch software, but believes his clip is amended spent guiding the firm's guidance than cranking retired code.

"I near that chair truthful that personification other tin travel and beryllium there," he said.

One consequence for execs who do rank-and-file activity is getting truthful caught up successful the specifications that they suffer show of the broader business. That's thing that Lemieux, astatine Spellbook, said he's guarding against.

"The nonaccomplishment mode of this domiciled is: I extremity up doing everything," he said. To forestall that, Lemieux said he limits wherever he gets progressive by looking for "the large boulder that I've sewage to move," and erstwhile he does driblet into a project, he lets the squad cognize he mightiness only beryllium progressive for a mates of months.

Lemieux views his occupation arsenic impermanent thief connected a project, a spot for illustration a Navy SEAL: "Coming in, landing, making judge things are successful a bully spot."

His role, he said, is to amended the squad by moving pinch them to amended the product. This way, erstwhile Lemieux moves to different area of the company, the squad is near pinch devices aliases approaches they tin proceed to use, he said.

Lemieux said he arrives connected a task fresh to study and makes clear that he's not an auditor. "I'm not present to conscionable susurration to the CEO each the clip and show him everything that's going on," Lemieux said. "There's a large spot facet here."

He said he tries to show up humbly. That mightiness mean fixing bugs aliases penning the first draught of a property release. "I'm not conscionable location to show them what to do, but I'm location to do it pinch them," Lemieux said.

He besides reads the code and task docs to get up to speed. "I can't travel successful arsenic a pointy-headed manager," Lemieux said. "I'll do the homework to understand things profoundly capable that I'm not a load connected the team."

Ultimately, he said, moving this measurement is appealing successful portion because, beyond being a VC aliases a committee member, location is nary wide known profession way for builders for illustration himself.

Lemieux said his extremity is to thief the staffers he useful pinch turn faster and do much than they deliberation they can. He believes moving alongside them arsenic an individual contributor — not solely managing them — makes that possible.

"Our stake is the institution could beryllium 5 times amended than it would beryllium without doing this," Lemieux said.

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Tim reports connected the workplace and really forces for illustration automation, artificial intelligence, and distant activity will reshape really galore of america make a living. Previously, Tim was Business Insider's future-of-business editor wherever he oversaw sum of sustainability; diversity, equity, and inclusion issues; the early of work; careers; and C-suite developments. He antecedently worked successful various firm investigation roles, successful higher ed, and wrote astir Wall Street and the banal marketplace for the Associated Press.Contact Tim via email aliases the encrypted messaging app Signal astatine tparadis.70.Links to immoderate of his astir celebrated stories: 

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