Watch this Whiteboard Friday, arsenic Tom Capper explores the &num=100 parameter and why its depreciation was truthful impactful.
The &num=100 hunt parameter was precocious deprecated. This seemingly mini alteration successful a Google hunt URL parameter is having a monolithic effect connected the SEO industry. In this Whiteboard Friday Tom Capper explains why the &num=100 parameter was truthful useful, why Google mightiness person deprecated it, and what devices are doing to activity astir the problem.
What is the &num= parameter?
Why does the &num= parameter matter?
See erstwhile AI Overviews look for your keywords
So you tin predominate visibility, not conscionable rankings.
Stitching results pages and what it intends for accuracy
How will this effect the Moz and STAT tools?
So why does it matter? What does this really affect? So the astir evident point is rank tracking. Like you mightiness beryllium willing successful your rank tracking. You're astir apt chiefly willing successful higher ranking results, the first 2 pages, 20 accepted results, and possibly 25 to 30 full results. You're astir apt astir willing successful those apical ones. But you mightiness person reasons to beryllium willing further down arsenic well. That's adjacent enough.
Keyword research, again, if you want to get a database of each keyword that your tract ranks for aliases is applicable for aliases your competitor is, past you mightiness want deeper rankings.
And besides the nexus index. So our nexus scale and others, 1 of the large inputs of our nexus scale is URLs that we find connected Google hunt results.
And again, getting much links from Google hunt results intends we get much input into our index. So we person to balance. We want to support value successful each of these things, and we person to equilibrium that against the accrued cost, which evidently we don't want to walk connected to customers.
So here's a solution we person astatine the moment.
For rankings, it's flexible. In Moz Pro, you get the first 2 pages of results. But if you're utilizing STAT, which is our benignant of endeavor rank search tool, past it's flexible, wherever we are allowing customers up to 100, and that's thing that we spell done connected a case-by-case basis.
But past for our study features, truthful things like Keyword Explorer and Link Explorer, we're offering 50. So this is fundamentally the aforesaid arsenic we were utilizing earlier successful those features, and that's because successful these parts of the tool, which is fundamentally this stuff, we deliberation those deeper rankings are peculiarly important if you want to look astatine cannibalization aliases that benignant of thing.
So yeah, basically, I would counsel you to spell and person a look astatine what your instrumentality is doing.
Hopefully, your devices are Moz and STAT, truthful I conscionable told you. But spell and person a look astatine what your instrumentality is doing, truthful you tin person immoderate benignant of knowing of really this useful down the scenes, and hopefully not, but whether possibly location mightiness beryllium a costs accusation for you successful the future.
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