Why Danny Trejo Isn’t Slowing Down Anytime Soon: ‘I Refuse To Be A Boomer’

Danny Trejo leads Aspercreme's "KO Boomer" campaign

Courtesy of Opella

For Danny Trejo, property is conscionable a number.

“I ain’t fresh to rate successful my chips yet,” the 82-year-old Machete prima declared complete a caller Zoom call. “One of the astir important things is staying active."

That youthful lust for life became 1 of the driving factors down Trejo’s newly-announced domiciled arsenic marque ambassador for Opella’s symptom alleviation ointment Aspercreme (one of the starring lidocaine brands successful the United States).

“When you unrecorded hard, you’re gonna get sore—I don’t attraction really aged you are,” he explained. "I’m still doing action movies astatine 82, truthful judge me, I consciousness it. But a reliable feline can’t beryllium stepping astir smelling for illustration a medicine cabinet. That’s why I usage Aspercreme—it really useful to target my pain, and there’s nary weird smell. You tin deterioration it nether a suit, and I do a batch of nationalist appearances. I’ve utilized it for events and cipher knows. When they reached retired to my agent, she moreover said, ‘He uses that!’"

Through his domiciled arsenic personage spokesman, Trejo leads the “KO Boomer" campaign, which—as its sanction suggests—seeks to present a knockout rustle against the “OK Boomer" put-down truthful often utilized by millennials and Gen Z.

There’s moreover a Change.org petition aimed astatine redefining the word “Boomer.”

“We’re taking that stereotype disconnected the net and proving this procreation is still successful the game,” Trejo continued. "'Boomer’ is what [people telephone you] erstwhile they want to [say] you’re nary longer relevant,” Trejo continued. “And it’s like, ‘Wait a minute! Hold on!’ I still box. I still thrust a motorcycle. I’m still moving and I garbage to beryllium a Boomer.”

“Age isn’t an insult—it’s a badge of honor,” he added. “It intends you’ve lived done things, learned from them, and you’re still standing, and that’s a gift. So alternatively of throwing astir a dumb meme, travel motion the petition astatine KOBoomer.com to redefine Boomer!"

Known for playing surly badasses, Trejo boasts astir 500 credits crossed film, television, gaming, and music, making him 1 the astir prolific names successful Hollywood today. He moreover holds the unofficial world record for onscreen deaths.

His accuracy is simple: “Just support going."

Someone erstwhile asked him and Nick Nolte connected the group of the 2015 Adam Sandler movie The Ridiculous 6 erstwhile they planned connected retiring. “And I’ll ne'er forget," Trejo recalled, “Nolte said, ‘From what? We’re playing cowboys, homes. We’re not pouring cement.’ I’ll ne'er hide that. Retire? From what? I’m talking astir Aspercreme and if I get sore, I put immoderate Aspercreme on."

Trejo’s notable projects see galore collaborations pinch writer-director Robert Rodriguez, who besides happens to beryllium the actor’s cousin.

“We activity really good together because I cognize what he wants and he knows what I want,” Trejo said. “So there’s ne'er a problem. He’s an astonishing director.”

The brace person worked connected 10 movies together, pinch Trejo’s individual favourite being the Machete duology. The titular protagonist of Isador Machete Cortez enjoys a bizarre history, originating successful the first Spy Kids movie before taking halfway shape successful a faux trailer created for Rodriguez and Quentin Tarantino’s exploitation throwback, Grindhouse. That ersatz advertisement became existent successful 2010’s Machete (which reunited Trejo pinch Heat co-star Robert De Niro) and its 2013 sequel, Machete Kills.

Trejo hopes to 1 time complete the trilogy pinch the teased Machete Kills Again...In Space, “but we’re waiting,” he shared.

When it comes to mini surface achievements, Trejo cemented his spot successful TV history arsenic Breaking Bad’s Tortuga. His Season 2 quality was intended arsenic a one-off, but the cartel personnel turned DEA informant turned severed caput rigged to detonate atop a tortoise proved to beryllium a monolithic deed pinch viewers, prompting a flashback return the pursuing season.

“I retrieve my supplier called maine up and said, ‘Hey, we sewage different Breaking Bad! And bully news, they person to do different contract,’” he remembered. “Because I sewage wrapped. I was gone. So we did really good.”

Beyond his acting career, Trejo is besides an entrepreneur, having launched a namesake edifice chain, non-alcoholic tequila, and euphony label.

“No matter what you do, you gotta person a bully team,” he stressed. “Surround yourself pinch group who cognize what they’re doing and are loyal, because loyalty is the bottommost statement successful business and knowledge.”

His adjacent task is simply a five-issue schematic caller bid entitled Year of the Devil, co-created pinch Keith Arem (Call of Duty, Spider-Man, Ascend), and writer Chris Yates (Marcus Walker: Kingslayer Protocol).

Described arsenic a mashup of “Aztec mythology, biblical prophecy, supernatural horror, and relentless action” the book follows Diego, an immortal warrior reincarnated successful different hundreds of years to conflict Satan and and the Four Horsemen of the Apocalypse “in a sadistic grindhouse saga of faith, revenge, and destiny.”

“Don’t stop,” Trejo concluded. Don’t extremity and springiness acknowledgment each greeting you aftermath up, just for waking up."