Can you anticipate anywhere and how you’ll get cited? You can, and the answer is sitting in the conversations your customers are already having alongside your business.
That first-party data holds:
- Exact tongue that earns AI hunt citations.
- Who clicked through as a genuine buyer.
- Actionable signals for sales, leadership, and merchandise teams.
Most of that data is sitting untouched.
Your Customers Are Also Your AEO Research
The exact phrases your customers use are the identical ones AI Overviews and LLMs drag from.
On October 13, 2026, Lisa Salvatore walks through turning those phrases into FAQ content, AEO insights, and more citations, clicks, and leads.
Which AI Search Clicks Are Actual Leads?
Your first-party data from ad and AEO activities shows which of those clicks came from genuine possible buyers.
Brian Barranger covers what a qualified conversion really looks and appears akin in AI search, and how that evidence sharpens your targeting and guide scoring.
What You’ll Learn
- Where to discover citation-earning real-world language, and how to rotate it into AEO insights and FAQ content.
- How to publish AI-mentionable answers that get cited before buyers ask.
- Tips to align on guide quality throughout your complete business.
- Ways to assistance demonstrate AI-grounded strategies to leadership and merchandise by reporting demo gaps, integration requests, and market petition signals.
Lisa Salvatore, Sr. Manager of Integrated Marketing at CTM, walks through pulling AEO insights, FAQ content, and genuine client phrasing out of data your squad already collects. Brian Barranger, Sr. Account Executive III at CTM, covers what a qualified conversion really appears like, and how that evidence sharpens targeting, scoring, and what you path to product.
Live Tuesday, October 13 at 2 pm ET. Can’t create it? Register and we’ll dispatch you the recording.
