'When You Lock Up Products You Lock Out Customers': CVS Is Testing an App That Lets Shoppers Unlock Store Cases Themselves.

For galore CVS customers, making a speedy extremity to drawback a vessel of seasonal allergy meds aliases razor blades has been thing but quick. That's because the drugstore concatenation has kept galore of the most-wanted products it sells locked down integrative cases, necessitating the request to ringing for a shop subordinate and hold until they travel and unlock your goods.

While it's been annoying and frustrating for customers, its intent is to conflict "shrink" (shoplifting), the institution and different awesome drugstore chains who person utilized the maneuver recognize that it is besides negatively affecting sales. Speaking to The New York Times, proviso concatenation advisor Brittain Ladd, put it simply: "When you fastener up your products you fastener retired your customers."

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So CVS is expanding a aviator programme to easiness the symptom constituent of purchasing over-the-counter medicine: a caller usability of their CVS Health app that lets customers unlock the shelves themselves.

CVS Health spokeswoman Tara Burke said that this functionality of their CVS Health app has been tested successfully successful a aviator programme astatine 3 stores successful New York City, and will rotation retired to 10 stores connected the West Coast this year.

"Customers for illustration the convenience of being capable to unfastened the cases and not having to hold for a CVS workfellow to thief if 1 isn't instantly available," Burke said.

The usability will beryllium disposable to registered loyalty members, reports The Times, and users "must beryllium logged successful to the app and connected the store's Wi-Fi web pinch Bluetooth enabled to summation entree to the secured merchandise."