WhatsApp now has 100 million daily users in the U.S.

Meta CEO Mark Zuckerberg announced coming on his WhatsApp channel that WhatsApp now has 100 cardinal regular progressive users successful nan U.S. arsenic of July 25th.

According to WhatsApp, Los Angeles, New York, Miami and Seattle are among nan fastest increasing markets successful nan country. However, nan institution says it’s knowledgeable “significant growth” successful Southern states arsenic well, pinch much than 10 cardinal regular users successful Texas.

“This is nan first clip information pertaining to users has been released since Meta’s acquisition of nan messaging app and demonstrates really nan messaging platform, already nan biggest messaging app successful nan world, has knowledgeable tremendous maturation successful nan U.S.,” WhatsApp spokesperson Ashley O’Reilly wrote successful a property release.

Since purchasing WhatsApp for $16 cardinal successful 2014, Meta has put a batch of effort into making nan app arsenic celebrated successful nan U.S. arsenic it is internationally. One specified measurement is by advertizing WhatsApp’s readiness connected iOS and Android, peculiarly really easy it to connection users crossed platforms. In different words, because iPhones don’t request to move from iMessage to SMS, messages from Androids don’t show up arsenic greenish bubble pinch lowered image quality, encryption removed, and messages shortened. Recently, WhatsApp captured attention erstwhile it reunited nan formed of Modern Family for an advertisement promoting this very characteristic to families.

Yet while WhatsApp these days now boasts much than 2 cardinal users successful complete 180 countries, it’s still little celebrated successful nan U.S. than rivals for illustration Apple’s iMessage. While it mightiness person knowledgeable maturation successful nan U.S., it’s going to beryllium moreover harder for WhatsApp to compete erstwhile Apple replaces Rich Communication Services (RCS) arsenic nan connection protocol betwixt Android and iOS devices. RCS support will beryllium coming to iOS 18 this fall, which intends iPhone users won’t needfully request to move group chats complete to WhatsApp — and Meta really needs to commencement rethinking its trading strategy.