What to expect at Apple’s September 9th launch event

Apple’s September 9th launch event could beryllium 1 of its biggest successful years. It will beryllium Apple’s first arena since John Ternus took complete arsenic CEO connected September 1st, stepping successful for Tim Cook, and will apt characteristic the first models successful Apple’s iPhone 18 lineup. That could see the long-rumored foldable “iPhone Ultra,” coming conscionable a mates months aft Samsung debuted its ain passport-style foldable, the Galaxy Z Fold 8.

Here’s really you tin watch the arena live, and a fewer imaginable highlights to support an oculus retired for.

Apple’s “Surprise and shine” arena kicks disconnected connected Wednesday, September 9th, astatine 1PM ET / 10AM PT astatine Apple Park successful Cupertino, California. It will beryllium livestreamed connected Apple’s website, Apple TV, and YouTube.

Apple usually announces caller iPhones astatine its September event, but the base iPhone 18 mightiness not make the trim this year. It’s reportedly being held until early adjacent year, and it mightiness extremity up launching alongside the iPhone 18E and an updated iPhone Air. So, if you’re looking to upgrade to 1 of Apple’s little costly phones, you’ll apt request to hold a while longer.

While we mightiness not get a caller guidelines iPhone, Apple is still expected to motorboat its caller lineup of phones connected September 9th pinch the iPhone 18 Pro and Pro Max. Both models are rumored to person larger batteries than their predecessors, and perchance a smaller Dynamic Island. They mightiness moreover get a variable aperture camera upgrade that’s been rumored for years now. Leaked photos supposedly showing dummy models of the telephone besides hint astatine this year’s slate of colors, which could see black, silver, ray blue, and a acheronian cherry purple.

Unfortunately, there’s besides a bully chance the iPhone 18 Pro and Pro Max will get a value bump complete past year’s models. Apple raised prices connected astir each of its products earlier this year, and those value hikes mightiness yet scope the iPhone during the September 9th event.

One of the premium phones Apple launches connected September 9th could beryllium the rumored foldable “iPhone Ultra.” Images of an evident dummy model of the folding telephone leaked earlier this year, showing a passport-style creation akin to Samsung’s Galaxy Z Fold 8 and the Xiaomi 18 Fold. The Galaxy Z Fold 8 has been good received truthful far, pinch The Verge’s Dominic Preston saying it “feels for illustration the future.” Will Apple’s first foldable beryllium capable to compete, contempt being fashionably late?

Last year’s September Apple arena included the Apple Watch Series 11 and Ultra 3, and there’s a bully chance some watches will get an update again this year. According to Bloomberg’s Mark Gurman, the Series 12 could bring backmost the premium ceramic lawsuit option. Gurman besides says the Series 12 will person caller set colors and configurations, but astir apt won’t person immoderate large redesign. Aside from caller cases and colors, Apple mightiness besides denote caller wellness features for its wearables, for illustration always-on bosom complaint sensing.

It’s been a mates of years since Apple released the AirPods 4, truthful they’re owed for an upgrade and could make an quality astatine Apple’s September 9th event. However, Gurman says the camera-equipped AirPods that leaked past period won’t beryllium released until 2027. So, if Apple announces the AirPods 5 astatine its upcoming event, they’ll apt beryllium an iterative upgrade, perchance including a caller spot and immoderate caller wellness sensors.