What retailers can expect from the new Merchant Center

Jul 24, 2024

[[read-time]] min read

Jeff Harrell

Senior Director, Merchant Shopping

Merchant Center gives retailers a location guidelines to negociate really their products show up crossed Google: It’s a one-stop shop for listing your products, creating caller merchandise imagery, measuring capacity and readying ahead.

Last twelvemonth we introduced nan new Merchant Center, an moreover much adjuvant and intuitive hub for retailers. And these updates are making an impact: Of nan existing online merchants who moved complete to nan caller Merchant Center, we’ve seen a important summation successful retention and engagement.1 And retailers person besides successfully added much products, pinch 25% much omnichannel merchants adding merchandise offers successful nan caller experience.1

If you haven’t already moved complete to nan caller Merchant Center, you’ll beryllium upgraded by September. So you’ll person plentifulness of clip to get acclimated and commencement benefiting from nan updates earlier nan vacation shopping season. We’ve brought complete cardinal features, including ones for illustration supplemental information sources and rules that thief brands activity astatine scale. Here’s much of what you tin expect.

Let Product Studio return nan unit disconnected creating content

Product Studio — disposable successful nan caller Merchant Center — is simply a go-to instrumentality for AI-powered contented creation, helping you create much trading contented pinch less resources. You tin make tailored merchandise assets, and soon you’ll beryllium capable to animate a still image aliases tweak an existing merchandise image to lucifer your brand’s unsocial ocular style. You tin besides easy return attraction of elemental tasks, for illustration removing backgrounds aliases expanding image resolution. Eighty percent of merchants who usage Product Studio spot it arsenic an efficiency-builder,2 and 1 successful 3 generated merchandise images are being published aliases downloaded.3

Review business insights successful 1 place

It’s difficult to make business decisions without a big-picture view, truthful we’ve made our unit information and analytics devices moreover easier to use. The caller analytics tab puts each your insights successful 1 spot — from pricing reports, which thief you get data-driven pricing insights, to competitive visibility devices that thief you amended understand your position among your competitory set.

You tin besides excavation into retail-specific Search trends correct successful Merchant Center. This tin thief you jump connected celebrated unit trends (like, say, ballet flats aliases play shirts) and moreover comparison those trends to your popular products report. The mostly of surveyed Merchant Center users definitive precocious restitution pinch its insights and reporting tools,4 giving merchants different captious instrumentality for creating unit strategies.

Easily navigate nan platform

It’s much intuitive to navigate nan caller Merchant Center, starting from nan infinitesimal you log in. In fact, we’ve seen a important summation successful nan setup occurrence complaint for caller merchants.4 We’ve made improvements for illustration simplifying really we verify your brand's website, and allowing you to pre-populate your merchandise accusation to prevention clip during setup. You’ll besides spot suggestions connected nan homepage pinch elemental ways to optimize your beingness connected Google.

It’s easier to negociate your products and power really they look connected Google, too. See nan position of your products astatine a glance, hunt for circumstantial products and easy power wherever products appear. If you’re a much precocious user, you tin customize Merchant Center for your ain business pinch characteristic add-ons, for illustration those for loyalty programs.

Get started pinch nan caller Merchant Center

Once you’re upgraded, present are a fewer quick tips for getting started successful nan caller experience:

• Start pinch nan overview page to spot cardinal info astatine a glance. Then, navigate done products (don’t skip nan “needs attention” tab!), analytics and advertisement campaigns.
• Click nan products tab successful nan near navigation to commencement experimenting pinch generative AI imagery devices successful Product Studio.
• Advanced features for illustration supplemental feeds and rules are now disposable arsenic add-ons, which you tin entree successful settings.

These updates make it overmuch easier to usage Merchant Center, taking time-consuming tasks disconnected your sheet truthful you tin attraction connected growth. If you haven’t been upgraded to nan caller Merchant Center yet, look retired for an email inviting you to get started soon.

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