What Is Digital Content Creation? How to Do It Well

What Is Digital Content?

Digital contented is simply a mean for communicating pinch your target assemblage to build a loyal customer base. 

It takes galore forms, including:

• E-books, blogs, articles, and newsletters
• Podcasts, music, and audiobooks
• Videos, movies, TV shows, and unrecorded streams
• Games, apps, and software
• Social media posts, comments, and messages
• Websites, landing pages, and ads

Why Is Digital Content Creation Important?

Content marketing is simply a powerful measurement to build relationships pinch imaginable customers earlier they moreover determine to buy. You’ll beryllium apical of mind erstwhile they’re fresh to make a purchase.

When you create adjuvant contented consistently, your assemblage will spot you arsenic a reliable root of information.

Once they spot you arsenic an expert, convincing them to bargain your merchandise aliases work becomes easier. Decreasing your income rhythm and associated costs. 

For example, creation supplies institution Tombow built an extended room of creation method tutorials by influencer artists. 

Budding artists look to Tombow for developmental creation content. Return visits awesome marque spot and build affirmative associations. 

When the creator is fresh to bargain caller supplies, Tombow comes to mind. Without immoderate overt income tactics, Tomboy has created a loyal customer. 

The Digital Content Creation Process

The integer contented creation process has 3 stages: investigation and planning, contented creation, capacity tracking. 

1. Research and Plan Your Topics

The first measurement of contented creation is identifying who you want to target pinch your contented and what topics they’re searching for. So you tin create contented that helps and resonates pinch them.

Identify Your Audience

Audience research helps you understand your user, truthful you tin create contented that meets their wants and needs. 

Consider things for illustration age, gender, location and profession. As good arsenic deeper insights for illustration buying habits and leisure activities. 

Audience investigation tin travel from surveys aliases attraction groups. Or by identifying and analyzing your competitors’ integer audiences. 

Semrush’s Market Explorer makes this process easy. 

Toggle to “Find Competitors,” prime your location, participate your domain. Click “Research a Market.”

Toggle to “Audience” for specifications astir your competitor’s target audience, including their apical societal media platforms and most-visited websites. 

The amended you cognize your audience, the much targeted your contented will be. Which saves clip and money. And shortens your income cycle. 

Generate Relevant Ideas

Armed pinch assemblage research, place and investigation applicable contented topics. 

Some of these will travel naturally. For example, if you ain a earthy pet nutrient marque pinch a budget-conscious audience, applicable topics could see “benefits of earthy canine food” aliases “how overmuch does earthy canine nutrient cost.”

The Topic Research instrumentality simplifies the idea-generation process. 

Simply participate a taxable area to spot sample headlines, questions, and related searches. 

Create a database of the ones that make consciousness for your brand, past move onto keyword research. To seizure a larger imaginable audience. 

Perform Keyword Research

Keyword investigation is the process of uncovering and analyzing the applicable words and phrases group type into hunt engines. So you tin create contented for those keywords that scope much imaginable customers. 

Put simply, keyword investigation ensures that your business-relevant topics are besides ones group hunt for. 

The Keyword Magic Tool tin quickly place keywords to target. 

Start pinch a wide hunt term, for illustration “cat toys,” and click “Search.” 

The instrumentality provides a broad database of keyword ideas related to your hunt term. Along pinch cardinal accusation for illustration hunt measurement (average number of monthly searches) and KD % (difficulty rating).

For much targeted results, destruct irrelevant subtopics. Or select your results by “Questions” for keyword phrases to reply successful your content. 

Easily compile your database of target keywords by clicking the positive motion to the left. Manage and way your keyword lists pinch the Keyword Strategy Builder.

2. Create High-Quality Content successful Multiple Mediums 

Search engines prioritize adjuvant contented that meets search intent. Which intends your contented must reside the logic for the user’s first search. 

Helpful contented besides creates loyal customers. 

Creating adjuvant contented starts pinch knowing the champion format for your fixed topic. 

For example, “how-to” contented could beryllium well-suited for video. Whereas a voice-over video tin quickly break down investigation information for a scholar to skim. 

Check the hunt motor results pages (SERPs) to spot what type of contented typically performs good for your keyword. 

Let’s reappraisal champion practices for the astir celebrated integer contented types. 

Blog Posts

High-quality blog posts let you to screen a taxable successful detail, which builds your authority and scholar trust. 

Plus, they tin make important tract traffic. Like this bakery that utilized blogging to turn its integrated traffic by 214%.

To constitute a bully SEO blog post:

• Optimize for your target keyword: Include your keyword successful the page title, main heading (H1), and people passim the post
• Use a clear heading structure: Subheadings break up blocks of matter for hunt engines and users to amended understand and skim. 
• Provide user-friendly, adjuvant content: Use short, elemental sentences free of motto aliases taste idioms 

Further reading: How to Write an SEO Blog Post: 11 Key Tips

Gated Content

Gated content is simply a lead procreation strategy successful which contented is accessible to users only aft providing interaction information, for illustration an email address. 

Which authorizes the business to nonstop further trading emails. 

The personification gets useful content. The business gets a trading lead.

You tin gross immoderate content, but long-form, higher-value contented performs best. Because users person a greater inducement to manus complete their interaction information. 

Gated contented is often:

• White papers
• Ebooks
• Templates
• Webinars
• Research reports

The landing page that houses your gated contented should beryllium keyword optimized for hunt engines. And person concise, compelling transcript to promote group to motion up. As good arsenic a clear telephone to action.

Like this illustration from Shopify, encouraging group to motion up for a free business scheme template:

Graphics

Graphics tin supplement written contented aliases service arsenic a standalone contented type. In some cases, they connection an engaging measurement to scope users pinch aggregate learning styles. 

Plus, blog posts pinch astatine slightest 1 image get twice arsenic overmuch traffic arsenic text-only posts.

To maximize your efforts, repurpose ocular contented crossed platforms. 

For example, adhd an infographic to a blog station to break down analyzable information. Then stock the ocular connected societal media to pull postulation and links.

Free devices for illustration Canva, ImageOptim, GIMP image editor, and Pexels tin thief you visually heighten contented and create caller contented types. 

Videos

Video contented continues to summation popularity. Just look astatine shortform video app TikTok’s download count. And YouTube remains the second-most celebrated societal media platform. 

Most modern businesses put successful some short- and long-form video content. Because 1 tin beryllium repurposed from the other. And allows you to scope a wider audience. 

YouTube is free to start, and is simply a coagulated spot to characteristic acquisition contented related to your products, services, aliases industry. 

Semrush, for example, shares contented astir SEO and trading topics, like:

• SEO predictions
• Marketing profession development 
• Platform-specific SEO strategies 

Repurpose longer YouTube videos into shorter videos and optimized for TikTok, Instagram aliases Youtube Shorts. Or create your ain return connected societal media trends (like fan-favorite TikTok relationship Duolingo).

Not judge wherever to start? Here are a fewer ways to make video contented ideas:

• Repurposed blog posts 
• How-to videos aliases tutorials
• Product demos
• Educational contented astir your industry

Podcasts

Podcasts let for a individual relationship pinch your audience. And tin person monolithic reach. Sixty-two percent of U.S. consumers perceive to podcasts, pinch numbers increasing twelvemonth complete year. 

The best-performing podcasts reside applicable problems your assemblage is facing. And offers a conversational and approachable measurement to lick for them. 

Not judge wherever to start? 

• Interview influencers wrong your niche
• Give your return connected manufacture trends (another illustration of thought leadership)
• Compile listener stories and publication them on-air 

No matter the show style you choose, purpose for a accordant show schedule. To build trust. 

3. Measure Content Performance

Measuring contented capacity informs your ongoing contented strategy by telling you what’s moving and what isn’t. 

The capacity metrics dangle connected the contented type, your business goals, and which portion of the marketing funnel you’re targeting. 

For example, look astatine clip connected page and engagement metrics for contented higher successful the funnel. Clicks and conversions go much important for contented adjacent the bottommost of the funnel. 

Measure the capacity of your website contented successful Google Analytics. 

To spot important metrics like: 

• How galore group visited the page
• How agelong they spent connected it
• Whether they interacted pinch immoderate buttons aliases forms while connected the page

In Semrush, link your Google Analytics and Google Search Console accounts to position your ain information alongside our estimated competitor data.

With a business account, entree analytics from platforms for illustration YouTube, Instagram, and TikTok.

To see:

• Which contented sewage the astir views
• Which contented sewage the astir relationship successful the shape of likes, comments, saves, and shares
• Which contented didn’t execute well
• The conception of a video aliases blog station wherever the personification clicked away

Analyzing the information and spotting patterns helps you refine your existing content. And pass your early integer contented strategy and production.

Start Creating Digital Content

Ready to create your ain integer contented to further your business goals? Semrush’s contented trading suite has a scope of devices to thief you create high-quality, targeted content. From taxable investigation to creating SEO content templates and AI SEO penning assistance.

Start pinch a free proceedings today.