What Is Content Automation & How Can You Use It?

What Is Content Automation?

Content automation is utilizing exertion to expedite content-related tasks for illustration writing, editing, distributing content, and search capacity to let you to attraction connected much important tasks. 

It tin beryllium utilized for blog posts, societal media posts, advertisements, and moreover videos. 

And because contented automation tin streamline your workflows, it’s imaginable to present much high-quality contented to your target audience. 

What Are the Benefits of Content Automation?

There are galore benefits to contented automation, including:

• Increased efficiency: Content automation tin velocity up time-consuming tasks, truthful you tin attraction connected the astir important ones
• Cost savings: Content automation tin prevention your business money. Because contented automation devices costs little than hiring further squad members aliases outsourcing to freelancers and agencies. 
• Reduction of quality error: Content automation tin forestall communal errors associated pinch contented marketing. Like including outdated information, misspellings, aliases SEO mistakes.
• Scalability: By completing contented tasks faster, contented automation empowers your business to scale

How to Use Content Automation successful Marketing

Below are 8 contented trading tasks that are bully candidates for incorporating automation. 

Keyword Research

Keyword research is the process of identifying valuable position related to your business that your target assemblage enters successful hunt engines. And it’s acold easier and faster erstwhile you usage the correct devices to automate the process.

Good keywords for your website will:

• Be applicable to your website’s superior topics
• Have reasonable search volumes (the mean number of monthly searches a word gets)
• Be feasible to rank for
• Often person bully conversion potential 

The Keyword Magic Tool tin automate uncovering keywords that meet the supra criteria. 

Start by entering a wide taxable related to your niche into the matter bar. Then, adhd your domain, prime your target location, and click “Search.”

You’ll get a array of keywords related to your topic. 

Depending connected your topic, location whitethorn beryllium thousands aliases moreover millions of keywords successful the table.

Browsing done each of these keywords wouldn’t beryllium efficient. So, usage the filters supra the array to quickly constrictive down the keywords. 

We urge first focusing connected Personal Keyword Difficulty (Personal KD%)—a metric that indicates really apt your circumstantial tract is to rank successful the apical 10 results for a term. 

Anything little than 50% is simply a feasible opportunity. So, group the “Personal KD %” select to a civilization scope from 0% to 49%.

Then, constrictive your database further by hunt volume. Set the “Search Volume” select to the 101-1,000 range.

Now, there’s a shorter database of keywords that are apt easier for you to rank for. But still person capable hunt measurement to get eyes connected your content.

To find which keywords to prioritize first, look astatine the cost per click (CPC) column. This is the mean value advertisers salary for a click connected 1 of their hunt ads. 

Higher CPCs tin correspond qualified traffic—users who are willing successful products and services for illustration yours.

If advertisers are paying a higher value to look successful ads for those keywords, it whitethorn beryllium because they’re getting results from them. And those position whitethorn beryllium worthy ranking for organically.

SEO Topic Clustering

Topic clustering is the process of creating interconnected, thematically related contented pinch the extremity of ranking successful hunt motor results pages (SERPs). It’s bully for SEO because Google prefers to rank websites that show topical authority successful the subjects they constitute about 

Because taxable clustering involves a scope of tasks (topic ideation, SERP analysis, etc.), automation tin drastically trim the clip you walk connected it.

You tin automate taxable clustering pinch Keyword Strategy Builder. 

Enter up to 5 wide position that bespeak your main taxable areas, prime your target location, and click “Create list.”

It whitethorn return a fewer minutes to build your clusters. You’ll person an email erstwhile it’s ready. 

Then, you’ll beryllium capable to spot your taxable clusters divided into pillar pages and subpages. 

Pillar pages are focused connected wide topics. While subpages research applicable subtopics. 

And each page will incorporate its ain keyword cluster—a group of position that each stock the aforesaid intent. 

You tin spot these successful the array that appears erstwhile you scroll down:

Creating these pages tin thief you commencement to rank for the low-difficulty terms. And thief you activity toward appearing for much competitory ones complete time. 

Content Writing

Google prefers to rank helpful content that’s written pinch group successful mind, and that intends content writing for SEO tin return a batch of clip and effort to create from scratch. 

Generative AI devices for illustration ContentShake AI tin velocity up parts of the process. And thief you create contented that’s focused connected valuable topics that are applicable to your target audience.

First, you’ll beryllium prompted to participate immoderate accusation astir your business. 

Then, usage the “Brand Voice” tab to create a circumstantial marque sound that’s moreover much tailored to your audience. To start, click “+ Create Brand Voice.”

Then, participate immoderate matter that sounds for illustration your business. Like contented from your homepage aliases astir page. 

Then, click “Create Brand Voice.”

Review the “Voice Samples” to make judge the marque sound reflects your business. 

Make changes aliases regenerate the samples if needed. Then, click “Save changes.”

Now, you tin prime this civilization marque sound erstwhile generating contented successful the tool. 

And you tin constitute astir topics the instrumentality suggests. Or, click “My ain idea” to input a taxable of your own.

Complete each of the fields successful the “Create an article,” window. To adhd banal images aliases optimize your article for SEO, cheque the boxes astatine the bottommost of the window. 

Then, click “Create article.” 

The instrumentality will make a afloat draught for you to edit and customize. 

Follow the suggestions successful “Article Improvements” toboost the article’s SEO, readability, and tone.

Editing and Proofreading

Editing and proofreading make judge your contented is readable and error-free, and these steps tin beryllium easy automated pinch devices for illustration Grammarly and Semrush’s Online Proofreader.

To proofread immoderate matter pinch the Semrush tool, transcript and paste it into the matter box. Then, click “Analyze now.” 

The instrumentality will item immoderate grammar errors and propose changes to amended the contented successful the correct sidebar.

Similarly, Grammarly will people grammar, spelling, and syntax errors passim your documents. 

Like this: 

And you tin resoluteness issues pinch 1 click to update your archive accordingly.

SEO Content Optimization

SEO contented optimization is the process of enhancing your webpages’ contented to summation their chances of ranking successful integrated hunt results. And automation devices are captious for quickly identifying ways to do that.

Why?

Because it involves analyzing your contented and coming up pinch ways to optimize webpage elements like:

• Title tags: HTML elements that supply webpage titles to hunt engines. Each page connected your tract should person a unsocial title tag 
• Headings (H1-H6): HTML elements that specify headings and subheadings connected a webpage
• URLs: Addresses of wherever webpages are located
• Body content: The main text, images, aliases different assets displayed to users successful their web browsers
• Internal links: Hyperlinks that constituent to different pages connected the aforesaid website 
• Image alt text: HTML elements that picture images to the visually-impaired that besides look erstwhile images neglect to load

To streamline optimizing your existing content, usage the On Page SEO Checker.

Follow the configuration steps to group up your project.

When the instrumentality is ready, you’ll spot an overview of the main opportunities for your site. And an estimate of really overmuch you could perchance summation integrated (unpaid) hunt motor postulation by implementing the suggestions.

Scroll down to the table, and click connected the “# ideas” fastener adjacent to a page you want to evaluate.

You’ll past spot each the tool’s ideas for really to amended that circumstantial page. 

For example, the “Content” conception checks for keywords successful captious places.

Copywriting

Copywriting is centered connected penning matter that guides users toward a conversion. Because it requires productivity and persuasion, automating immoderate of the penning tin quickly springiness you a bully starting constituent to revise.

This is particularly existent erstwhile you see that galore businesses prosecute dedicated copywriters to constitute definite website contented and paid advertizing campaigns. 

Speed things up pinch the AI Writing Assistant app. 

The instrumentality uses AI to create effective transcript for complete 70 contented types, including:

• FAQ answers
• Pros & cons
• Ecommerce merchandise descriptions
• Website headlines
• Google Ads descriptions

Start by clicking your contented type. 

Then, complete the required prompts. And click “Generate” erstwhile you’re done.

The instrumentality will supply a assortment of transcript options to take from. 

You tin easy cheque them for plagiarism. And past polish them for last use.

Content Distribution

Content distribution involves contented publication and promotion via email outreach, societal media posting, nationalist relations, etc. 

It requires you to jump betwixt aggregate platforms, which tin time off plentifulness of room for mistakes. But automation devices tin streamline this process and amplify your reach.

For example, Social Poster lets you schedule your posts for Instagram, Facebook, X (formerly Twitter), Pinterest, LinkedIn, TikTok, and Google Business Profile successful 1 place. 

Edit and preview your posts successful the tool. Like this:

Then, click the “Schedule” fastener to take an nonstop day and clip for posting.

Your posts will spell unrecorded connected your profiles arsenic scheduled. Meaning you tin scope your target assemblage online without having to beryllium online astir the clock.

Performance Tracking & Analytics

Tracking your content performance reveals insights that tin thief you amended your results. And utilizing automation devices reduces really overmuch clip you person to walk manually inputting information into spreadsheets and/or creating capacity reports. 

Marketers usage different metrics depending connected their strategies, chosen channels, and contented types. But the astir communal to measurement SEO contented are:

• Organic traffic (the number of visits your tract gets from unpaid hunt results)
• Impressions (how galore times your website is viewed successful hunt results)
• Keyword rankings
• Click-through rate (how galore times your results were clicked retired of the number of times your results were viewed)

You tin way each of these utilizing Organic Traffic Insights. 

Enter your homepage URL. Then, click “Get Insights.”

Next, click “Connect Google Account,” truthful you tin compile information from crossed Google Search Console, Google Analytics 4, and Semrush.

Once your accounts are connected, you’ll spot elaborate reports related to your content’s SEO performance. Like this:

This makes it easy to way your SEO content’s performance. 

Content Automation Tools 

There are truthful galore devices disposable for automating contented trading tasks. The beneath database organizes them by usage case. 

And galore of the devices listed beneath person free versions. So, you tin trial them retired to spot if they meet your business’s needs.

Keyword investigation automation tools:

• Keyword Magic Tool
• Google Keyword Planner
• AnswerThePublic

Topic clustering automation tools:

• Keyword Strategy Builder
• Akkio’s Topical Map Generator

Automated SEO contented penning tools:

• ContentShake AI
• Jasper AI
• Writer
• SEO.AI

Automated proofreading and editing tools:

• Semrush’s Online Proofreader
• Grammarly
• Quillbot
• Typely

Automated SEO contented optimization tools:

• On Page SEO Checker
• Google’s Structured Data Markup Helper

Copywriting automation tools:

• AI Writing Assistant
• Copymatic

Automated contented distribution tools:

• Social Poster
• Campaign Monitor

Automated contented capacity search tools:

• Organic Traffic Insights
• Google Search Console
• Google Analytics
• Narrative BI

Streamline Your Content Creation Process

Automating definite contented tasks tin lead to benefits for illustration costs savings, improved efficiency, and optimized workflows.

Some contented automation devices whitethorn require a learning period. But the clip and resources you’ll prevention successful the agelong tally are good worthy that effort.

You tin trial retired galore of the contented automation devices mentioned successful this article pinch a Semrush account.